Contentpace

Pros

PostPace is a content planner for simplifying content briefs before the actual writing process.

While the UI looks really simple, it is THE ONLY TOOL I used that delivers the expected accurate results.

You know, these 20 to 30 hours of content research that took so long before? With PostPace it so fast to quickly grab all the needed info you need, localized for your language and SERP location.

What I truly love :

- The content scraper that grabs the top local SERP results from Google, quite fast.

- Multilingual, already 34 languages covered! French too, YAY!

- Fully localized SERP: gives you the search results that rank at the top for your location/country.

- The Content Brief Builder: awesome to order each section, well thought.

- The data accuracy: THIS IS CRUCIAL. The data is exactly coming from Google SERP all presented in a well-ordered manner.

- The article source viewer: to quickly read the original content from other competitor sites.

A huge time saver for me and a great idea designed with simplicity in mind. Already a fan!

Cons

Few improvements could be made like :

- Adding multiples keywords (secondary keywords linked to the seed keyword) for richer content

- more analytics

- A refined UI and faster Content Brief flow builder to order headlines and sections

- Easier exports

- More sources, like Reddit and Quora

Alternatives Considered

Reasons for Choosing Contentpace

Switched From

Reasons for Switching to Contentpace

Pros

The content brief builder template and the writing guidelines are great! How the metrics are displayed allows you to look at and evaluate content better. It gives you a live score as you modify the content, make suggestions based on high-ranked content, and the NLP keywords are on point. It gives you a "pace" on "mind" by providing factual insights on optimizing your content by looking at the top 50 ranked pages for specific keywords. The content reports provide excellent data and score metrics and at glance.This is ScreamingFrog with charts and organized components.

Cons

Overall, it could use a UI enhancement. Add a little more contrast, fix typos on buttons (optimise, instead of optimize). The one feature I think would be valuable is having a filtering/sorting mechanism for the table heads under the "Competitive analysis of the top 50 competing contents." For instance, wanting to sort the results based on the number of words or score.

Alternatives Considered

Reasons for Switching to Contentpace

Pros

I love that it does one thing pretty well. However, its NPL recognition is likely behind the times at this point. Would be good to hear an update from them about how they are aligning their products with vector embeddings and being able to also do Cosine (and other) comparisons between query results and the content at hand.

Cons

They stopped development of their platform pretty much in 2022. After their App Sumo launch, they cashed in on people paying for their service and then gave up on developing new features. And they haven't made any announcements as to why. Thankfully, they still have their product up and usable for previous customers, but I expect any day that they will shut things down. They had a great platform but have failed to continue with the good work they started.

Pros

SEOs these days are using ChatGPT to create outlines for articles, but they may not be realizing that it's not a smart thing to do. It's the lazy thing to do. A tool like ContentPace makes much more sense because it pulls all the headings (H2s, H3s, H4s even) from the top 50 articles in search, and that's the kind of research you want at your fingertips. ContentPace has made the preparation of article outlines 4x faster and infinitely more smarter for me.

Cons

They're still developing, it's more like an MVP now, so it doesn't have that many features. For example, you can't (yet) share content audit reports, you can only download them. People don't prefer that because it can be messy. You can share briefs and that's the most useful feature for me. They are very active in responding to suggestions and complaints, though.

Pros

My favorite thing about ContentPace is that it manages to take a really complicated process in content optimization, and jampack a ton of no-BS information into a really clean interface. And the Editor is the most simple of any CO tool I've used. In other words, you don't open it up and want to jump off a bridge just figuring out how to use it.

Cons

A minor gripe would be that I'd like to see more "FAQ" serp data pulled into the editor for my articles.

Alternatives Considered

Reasons for Choosing Contentpace

Reasons for Switching to Contentpace