About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush
Semrush Software - SEMrush position tracking
Semrush Software - SEMrush SEO content
Semrush Software - SEMrush social media tool kit
Semrush Software - SEMrush social media tracker
Semrush Software - SEMrush social media report settings
Semrush Software - SEMrush SEO dashboard
Semrush Software - SEMrush position tracking - thumbnail
Semrush Software - SEMrush SEO content - thumbnail
Semrush Software - SEMrush social media tool kit - thumbnail
Semrush Software - SEMrush social media tracker - thumbnail
Semrush Software - SEMrush social media report settings - thumbnail
Semrush Software - SEMrush SEO dashboard - thumbnail

Semrush pricing

Semrush has a free version and offers a free trial. Semrush paid version starts at US$139.95/month.

Starting Price:
US$139.95/month
Free Version:
Yes
Free trial:
Yes

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Browse Semrush Reviews

2,279 of 2,279 reviews
Sort by:
Deyan
Deyan
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
5
Customer Support
0

4
Reviewed on 10/02/2025

Very good tool, but I'd still choose ahrefs.

Overall, it's been a positive experience. I use it alongside ahrefs, but I trust ahrefs' estimates more.

Pros

I love the interface. It feels much more user-friendly compared to ahrefs.

Cons

The site audit isn't as good as ahrefs'.

Shawn
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 18/02/2025

Great toolbox for SEO practitioners.

SEMRush has a great set of tools for SEO, keyword rank monitoring, and competitor research. I think that it's become a little too pricey for what it offers, though.

Pros

Useful reports for SEO and competitor research.

Cons

Subscription cost is very expensive for what you get.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

Better keyword-level reporting. Ahrefs does link tracking better, though.
Stephan
  • Industry: Sporting Goods
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
4

3
Reviewed on 13/01/2025

The One-Stop SEO and Marketing Information Suite

It's and excellent and reliable source of information about your marketing activity and offers competitor review data that can't be found anyway else, but is only as good as your ability to plan and execute strategies based on the data provided.

Pros

The dashboard provides a wholistic look at your business's marketing and SEO all in one place.

Cons

The data lacks context and prioritization, and although there are thorough tutorials for how to address issues and execute changes, it must be done off-platform, not within the dashboard.

calvin
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 08/12/2024

Semrush software Review.

Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others.

Pros

I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more.

Cons

Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/02/2025

SEMRUSH the best overall tool for SEO

As SEO manager, i use it every day for long periods. I am satisfied with the tool, it started to have an issue with keyword rankings and domain performance since january after google's update on serps

Pros

it has great database of keywords, indexed urls and backlinks

Cons

its limited in terms of keywords monitoring in projects.

Elle
Elle
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 09/01/2025

Does the job... and more

A really positive experience. I find it really easy to use.

Pros

Semrush gives you all the important information in an easy to use interface.

Cons

I haven't seen any cons thus far. It is all pretty straightforward

Safia
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 16/01/2025

Overall good tool

Great experience. No SEO tool has it all which is why we have had to combine multiple tools for different use cases.

Pros

We use both Ahref and Semrush at our agency. Semrush is mainly use for local rank tracking which is something Ahref is lacking.

I also think the data is more accurate as Ahrefs is under reporting by alot.

I have learned a lot from Semrush academy and have completed many certificates.

Cons

The content writing tool needs some serious refining.

Tyler
  • Industry: Internet
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
0

4
Reviewed on 20/01/2025

My review on Semrush

Semrush is a really powerful tool for digital marketing. It covers everything from SEO to PPC and social media, and it gives you solid data for planning your next move

Pros

Semrush has a ton of features like keyword research, competitive analysis, and site audits. The interface is pretty easy to use.

Cons

It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope

Jazz
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 02/03/2025

Good Service

Overall it was good, we could have done with getting more out of it for the amount that we paid.

Pros

Easy to use and the analytics side of it was also good.

Cons

The expense. We used it mainly for social media scheduling and it was expensive for that.

Cristina
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
4

5
Reviewed on 27/01/2025

An Essential Tool for Digital Marketing

Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance.

Pros

Very useful tool for digital marketing!!

Cons

The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses.

Md. Tanvir Bin
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 30/10/2023

Best for SEO and Promotional purpose

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

lack of advanced features to perform outstanding SEO

Switched From

Sitechecker.pro

Reasons for Switching to Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Response from Semrush

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Replied 06/11/2023
Ryan
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 04/10/2024

SEMRUSH review

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective.

Pros

If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons

Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Verified Reviewer
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/02/2024

Keyword research

Pros

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons

PRICING

According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

wissal
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 20/12/2023

Honest opinion about semrush

the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit

Pros

Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.

Cons

It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush

Response from Semrush

Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.

Replied 21/12/2023
Advaldo
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/07/2024

Semrush - SEO

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Eugenia
Eugenia
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 25/07/2024

Useful tool for digital marketing professionals

Pros

It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.

Cons

At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Saroar
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 28/05/2024

Game Changing SEO Tool

Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Pros

As a great (SEO) tool, Semrush help businesses to fine the best keywords, on-page SEO, building links to get better rank in Google. The most important feathers of this is keyword research. From high volume to mid volume keyword, you can relay on this tool. I like it most.

Cons

I think its free plan is very limited. My earnest request is, please make it more affordable to us. Over-all it is far the best SEO tool despite its high price.

James
James
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 18/11/2024

a solid SEM platform

considered to be one of the premier SEM tools to improve performance

Pros

good platform for getting SEM insights and optimizations

Cons

could be tricky to push updates from platforms into Google Ads

Niyathi
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 16/12/2024

One-stop for all search goals

Really helpful in analysing website, content, backlinks

Pros

Excellent data and insights on web performance and site information

Cons

Some pages need extra payment or licensing which can be a bit expensive

Dako
Dako
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 21/01/2024

Semrush the right hand for SEO agent

Pros

From the very beginning of my SEO agent career I have been introduced to Semrush
The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey.

Cons

Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect

Owen
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 08/11/2024

Powerful SEO analysis tool for websites

Pros

Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors

Cons

Prices add up quickly and there are cheaper alterantives on the market

Ajay kumar
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/11/2023

Very Powerful SEO tool for the website ranking

The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

Pros

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons

The backlink analyzer not accurate in Semrush. try to rectify this one.

Response from Semrush

Hi Ajay, thank you for your review!
We're glad you find Semrush's Site Audit and Keyword tools helpful.
As for Backlinks tools, would you mind telling us more? You can reach out to our Support Team if you need any assistance with the tool or would like to provide feedback: https://social.semrush.com/3LiLDVa Thanks 🧡

Replied 12/12/2023
Tariq
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 18/11/2024

A useful tool for seo's and social media managers

I use the free options offered by Semrush to do comparitive metrics research for different sites and pages which helps me fine tune my social media content. Semrush also has useful tools for creating engaging social media captions which are free for all to use.

Pros

I like the option to compare metrics for different social media accounts and websites

Cons

It's a little out of my price range so I have to limit myself to the free tier

Patrick
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 29/11/2024

SEMRUSH- Great for Overview and bigger an analysis

Im super happy. If you are looking for a Tool that helps you to gather data of you and your competitors in an efficent and understandble way. Perfect pick :)

Pros

Generic Data available which makes comparison to competitors super easy. Also its easy to compare different Country Markets and gain new Inshights very fast. The Traffic estimations are super helpful

Cons

Sometimes im struggling with User Experience, but this is really a minor thing

Joe
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 22/03/2024

Very Helpful!

Pros

We use this tool for a variety of tasks to help complete effective marketing plans for our clients. The tools are easy to use and easy to learn.

Cons

The only thing that is a bit frustrating is that we can only have one member of our team logged in at a time and sometimes we have multiple people wanting to use it.

2,279 reviews

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