About Twik

Twik is a cloud-based web personalization solution designed to help businesses create customized experiences for buyers or website visitors based on behavioral and demographic data. Features include conversion tracking, engagement analytics, data visualization and live content. The application enables marketers to define audience segments and run targeted campaigns based on interests, age, gender, devices used, location, income and language. Twik comes with a visual editor, which allows users to modify elements of website or landing page using variants such as font style, caption text, image, custom HTML, JavaScript or CSS snippet. Using built-in analytics feature, professionals can collect data about visitors or experiments conducted on various page versions in order to compare sales progress across different timeframes and key performance indicators (KPIs). Twik offers integration with third-party platforms such as WordPress, Google Ads, Shopify and Etsy. It is available on monthly subscriptions and support is provided via email and documentation.
Twik Software - Twik audience creation
Twik Software - Twik dashboard
Twik Software - Twik integration
Twik Software - Twik audience creation - thumbnail
Twik Software - Twik dashboard - thumbnail
Twik Software - Twik integration - thumbnail

Twik pricing

Twik has a free version and offers a free trial.

Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
Yes

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Twik Reviews for UK Users

Feature rating

Value for Money
4.5
Functionality
5
Ease of Use
5
Customer Support
5
5 reviews of 5 View all reviews
Jane D.
  • Industry: Construction
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/10/2018

User-Friendly Personalization Tool

Twik is simple and easy to install and configure, and by targeting visitors based on the pages they visited on my website, I was able to provide them with relevant content and increase conversions by 28%

Pros

I love the fact that I can install Twik within 5 minutes, just paste the snippet onto my website and the experiments are running.
I love the fact that I can create as many experiments as I want, and as many variants as I want.

Cons

There's no mobile version for the editor yet

Gil M.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/11/2018

Incredible personalization tool

It took no time to implement so we were able to start testing right away. It hit the mark for us when we were able to target first-time users right off the bat. Twik knows what works best for potential clients and it led to a significant increase in sales closed.

Pros

It took no time to implement. Twik understands our site's agendas and is able to provide users with exactly what they are looking for leading to sales growth.

Cons

I can't really think of anything but perhaps the fact I can't target users based on their IP's, but then again that is due to GDPR compliance.

Mariam R.
  • Industry: Banking
  • Company size: 51-200 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 30/09/2020

Twik

Pros

The software is great in targeting key audience. You can customize by language to target key audiences.

Cons

A bit challenging to get used to but over time the benefit will be more useful

Angela W.
  • Industry: Online Media
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/08/2020

Great platform for all size businesses

Targeting users was one of my main goals. After I started to use twik, I suddenly managed to compare data and gained the information I need. Great personalization platform!

Pros

I’m not a very technical person, however found it really easy to use.

Cons

The woocommerce plugin is not ready yet.

Mohammed S.
  • Industry: Nonprofit Organization Management
  • Company size: 2-10 Employees
  • Used Monthly for Free Trial
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 22/09/2020

Alternative to google analytics

We used it for donor journey tracking and user profiling, which will help our marketing team

Pros

This is a great alternative or complement to google analytics, we tested it on our website, and it’s very user friendly and easy to use.

Cons

I can’t think of any issues with the software. However, it is .io which might make some hesitant about Using it.

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