About Measured

Measured is a cloud-based attribution & media incrementality solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channels. It comes with a centralized dashboard, which enables users to review sales performance and generate performance reports using actionable analytics. Measured allows organizations to gain insights into attribution modeling with various inputs such as media investment, conversion rates and web traffic. Using a measured design of experiments (DoE) technology, teams can calculate return on investments (ROI) on online/offline marketing strategies and advertisements. Additionally, it lets enterprises collect data from multiple sources, conduct quality assurance (QA) tests and store processed data in the data warehouse for future references, improving business operations. Pricing is available on request and support is extended via email and other online measures.
Measured Software - Measured cross-channel attribution screenshot
Measured Software - Measured incrementality
Measured Software - Measured cross-channel attribution screenshot - thumbnail
Measured Software - Measured incrementality - thumbnail

Measured pricing

Measured does not have a free version.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
N/A

Alternatives to Measured

Improvado

Improvado is a marketing data aggregation tool to automate reporting. It is used by small and midsize businesses and... Learn more

Synerise

Synerise is an AI-based ecosystem that leverages real-time data to deliver valuable insights into market opportunities,... Learn more

Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing... Learn more
MARMIND® is a leading Marketing Resource Management platform that empowers marketers worldwide to optimize resources... Learn more

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses.... Learn more

ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create... Learn more

Measured Reviews for UK Users

Feature rating

Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5
5 reviews of 10 View all reviews
Mark F.
  • Industry: Online Media
  • Company size: 501-1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 14/09/2020

Finance and marketing are finally speaking the same language: incremental contribution!

Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.

Pros

Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels.

Metrics that align not only channels, but the finance and marketing team’s goals.

Methodology based on incrementality experimentation, so the challenges with MTA do not apply.

Services/Team who have been in marketing measurement for a long time.

Cons

Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup.

Excited for more to be done.

Noelle S.
  • Industry: Apparel & Fashion
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/10/2020

Actionable cross channel attribution through incrementality measurement

Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.

Pros

With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.

Cons

Nothing notable. We have been very happy with the product and our results today.

Gail B.
  • Industry: Retail
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/07/2019

Powerful tool for getting the most out of your marketing data

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons

Some of this may be difficult to explain to less analytically-inclined people in the organization

Serena C.
  • Industry: Apparel & Fashion
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 01/08/2019

Hands-On Attribution Partner

Pros

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Anne C.
  • Industry: Retail
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/08/2019

Great Partner

Pros

The strategic partnership - the team is very knowledgeable and they listen.

Cons

No cons. The team continues to make updates based on user recommendations.

Related categories