--- description: Review of Smaply Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Smaply | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Smaply](/software/90508/smaply) # Smaply Canonical: https://www.softwareadvice.co.uk/software/90508/smaply Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/90508/smaply?page=2) > A new era of journey management is here\! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users. Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be. Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities. The Smaply blog provides you with in-depth knowledge about customer-centered innovation. You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content. > > Verdict: Rated **4.4/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 20 Reviews | | Ease of Use | 4.0/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: More than Metrics - **Location**: Innsbruck, Austria - **Founded**: 2012 ## Commercial Context - **Starting Price**: €0.00 - **Pricing model**: Per User (Free version available) (Free Trial) - **Pricing Details**: Pricing is based on an annual or monthly subscription with 4 tiers determined by the number of editors. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, Angola, Antigua & Barbuda, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina and 139 more ## Features - AI Copilot - Access Controls/Permissions - Attribution Modeling - Campaign Analytics - Collaboration Tools - Commenting/Notes - Conversion Tracking - Customer Database - Customer Experience Management - Customer History - Customer Journey Mapping - Customer Profiles - Customisable Reports - Customisable Templates - Data Import/Export - Data Visualisation - Drag & Drop - Experience Management - Generative AI - Knowledge Management ## Integrations (19 total) - Asana - Azure DevOps Server - Figma - Google Analytics 360 - Google Docs - Google Sheets - Google Slides - Jira - Linear - Microsoft 365 - Microsoft Excel - Miro - Mural - OneDrive - Powerbird ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [Customer Journey Mapping Tools](https://www.softwareadvice.co.uk/directory/4004/journey-mapping/software) - [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software) - [UX Tools](https://www.softwareadvice.co.uk/directory/4258/ux/software) - [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software) ## Alternatives 1. [Miro](https://www.softwareadvice.co.uk/software/169786/miro) — 4.7/5 (1680 reviews) 2. [Hotjar](https://www.softwareadvice.co.uk/software/136486/hotjar) — 4.6/5 (539 reviews) 3. [Indeemo](https://www.softwareadvice.co.uk/software/230311/indeemo) — 4.8/5 (45 reviews) 4. [Lucky Orange](https://www.softwareadvice.co.uk/software/324513/lucky-orange) — 4.7/5 (260 reviews) 5. [Pendo](https://www.softwareadvice.co.uk/software/165586/pendo) — 4.5/5 (238 reviews) ## Reviews ### "Smaply for Customer Experience" — 4.0/5 > **Chris** | *24 September 2021* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Simple to learn and use - very intuitive Extensive journey mapping coverage Collaboration > > **Cons**: No persona templates so a lot of repetitive data entry required Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously Pricing is on the steep side > > The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences ----- ### "Probably the best customer journey mapping platform out there" — 5.0/5 > **Jonathan** | *23 February 2025* | Design | Recommendation rating: 10.0/10 > > **Pros**: Ease of setting up your own custom swimlanes > > **Cons**: Sharing - a few more options would be great > > For a midsize financial services I lead a project to capture the total As-Is journey. Keeping the document current is the number 1 goal. Smaply makes that a doddle. It's worth saying that \[sensitive content hidden\] is very helpful. ----- ### "Difficult UI" — 3.0/5 > **Henrik** | *3 December 2019* | Design | Recommendation rating: 4.0/10 > > **Pros**: Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties. > > **Cons**: The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool. > > Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us. ----- ### "Smaply 3.0 awaited :)" — 4.0/5 > **Marco** | *24 September 2021* | Design | Recommendation rating: 7.0/10 > > **Pros**: Very solid user-experience structure. Quite a bug free app. > > **Cons**: UX: quite old fashioned, not so easy to interact with, it should be updated. Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries. No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable) in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool. Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences. > > At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is. Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing? Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that. ----- ### "The best Journey Mapping tool hands down" — 5.0/5 > **Gerry** | *6 October 2021* | Design | Recommendation rating: 10.0/10 > > **Pros**: The standardized way of working. The guided approach to doing things. > > **Cons**: Lack of tablet functionality but must of the work is desktop based anyway > > Fantastic. It's a brilliant company who get what I try to do with organisations. I see them as partners in many ways. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/90508/smaply?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/90508/smaply) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data