About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$14.95/month.

Starting Price:
US$14.95/month See pricing details
Free Version:
Yes
Free trial:
Yes

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SendGrid Reviews for UK Users

Feature rating

Value for Money
4.0
Functionality
4.1
Ease of Use
4.1
Customer Support
3.8
5 reviews of 561 View all reviews
Rodion
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 05/08/2022

Pretty good as an SMTP server

Pretty good as an SMTP server.

Pros

Easily integrates with a lot of other email marketing software, quite easy to set up, improves email deliverability.

Cons

The menu could be more straightforward.

It also has a bug that the support team says they know about but don't fix for some reason, even though it seems to me like it's very easy to fix: when you're approaching your sending threshold for one day, SendGrid sends you alert messages saying that you've used up over 95% of your 'MONTHLY' sending limit even though it's only 'DAILY' sending limit. When it first happened to me, I got very confused and contacted the support that they told me they know about it. All that's needed is to change one word. Don't get confused as I did.

Taha Burhan
  • Industry: Logistics & Supply Chain
  • Company size: 5,001-10,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 29/07/2022

SaaS Product Email Journey

We use Sendgrid for email automation of our saas product. We plan emails from Sendgrid that will facilitate the journey of our customers in many different scenarios. Since it is very easy to use, we can quickly create templates specific to our company. Also, the email delivery speed is very good and this is very important for us.

Pros

It's really easy to integrate quickly with just one API key. When I learned that it is also preferred by many large businesses, my confidence increased considerably.

Cons

It's really easy to integrate quickly with just one API key. When I learned that it is also preferred by many large businesses, my confidence increased considerably.

Alternatives Considered

Mailchimp

Switched From

Mailchimp
Axel
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
0

3
Reviewed on 15/07/2022

Email verification for SaaS

Pros

The integrations that exist makes it easy to get started with and saves you alot of time.

Cons

We have had issues that our users are not receiving the verification emails. This have at some times killed the conversion of trials.

Alternatives Considered

Mailchimp
Pius
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 26/04/2022

SendGrid

Sendgrid handles all my mailing campaigns and I have stuck with it from day one to date. I like the email deliverability and tracking metrics offered by SendGrid and will stick with it for the foreseeable future as everything works smoothly.

Pros

It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work.

Cons

It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out.

Alternatives Considered

Mailchimp and AWeber

Reasons for Switching to SendGrid

I choose Sendgrid because it was really easy to set up with my stack of Bubble and Zapier without any code of using the API documentation.
Sheryl
  • Industry: Real Estate
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

5
Reviewed on 19/06/2022

SendGrid is one of the best EMS optimized for marketing professionals

SendGrid handles all of our mailing campaigns and we are very satisfied with the performance. I like the deliverability and tracking metrics provided by it.

Pros

It's been over 2 years of using Sendgrid for many things within the marketing team. The code editor allows for effective e-mail marketing campaigns. SendGrid has tons of useful e-mail templates.

Cons

SendGrid doesn't have an intuitive GUI to edit like MailChimp. To make a custom e-mail marketing campaign you must know how to code.

Reasons for Choosing SendGrid

Cost and ease of use.

Switched From

GetResponse and Mailchimp

Reasons for Switching to SendGrid

Budgetary limitations

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