--- description: Review of OptimoRoute Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: OptimoRoute | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [POS Software for Small Business](/directory/456/small-business-pos/software) > [OptimoRoute](/software/78813/optimoroute) # OptimoRoute Canonical: https://www.softwareadvice.co.uk/software/78813/optimoroute Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.uk/software/78813/optimoroute?page=2) > OptimoRoute helps field service and delivery businesses provide stand-out service. Using sophisticated algorithms, OptimoRoute plans and optimizes routes in a matter of seconds. Underneath a simple interface, there is an endless supply of tricks, features, and shortcuts that flex to your unique needs and workflows. Use what you want. Ignore everything else. Scale-up, scale down, try new features as your business grows. OptimoRoute customers reduce time spent planning routes by up to 80% and cut fuel and driving expenses by 20%. With efficient routes, businesses can realize significant time savings and increase the capacity of existing teams. OptimoRoute is user-friendly and flexible for drivers and service teams who use the app on their iPhone, Android, or tablet. Easily access schedules, navigate while on the road, and track location and job completion. Your field team can capture relevant information seamlessly in the app, such as signatures or photos for proof of delivery or notes about service details. Customers appreciate seeing their technician or driver's status, and everyone loves that text saying the job is done. Gain insights into organizational performance with actionable analytics, monitor employee performance, and automatically generate reports. You can create weekly schedules for drivers with various constraints such as date range and order type on tasks, improving workflows across the organization. Additionally, managers can import orders from CSV/Excel files and store customer information for future reference. OptimoRoute Driver app supports popular navigation apps such as Google Maps, Waze, Here, Garmin, and more. OptimoRoute delivers top-notch customer service, and their team is easily reached by email or phone if you have questions or want a walkthrough of the software's features and tricks. It's easy to get started with a 30-day free trial. Pricing is available on annual subscriptions. > > Verdict: Rated **4.6/5** by 259 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 259 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: OptimoRoute - **Location**: Palo Alto, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$35.10 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: A 30-day free trial is available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Croatian, English, French, German, Russian, Spanish, Thai - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - 3PL Management - API - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Automated Scheduling - Barcode Recognition - Barcode/Ticket Scanning - Barcoding/RFID - CRM - Calendar Management - Communication Management - Customer History - Customer Management - Customisable Forms - Customisable Reports - Customizable Fields - Data Import/Export - Delivery Tracking ## Integrations (6 total) - Dynamics 365 - NetSuite - Oracle Fusion Cloud ERP - Salesforce Platform - Shopify - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [POS Software for Small Business](https://www.softwareadvice.co.uk/directory/456/small-business-pos/software) ## Related Categories - [POS Software for Small Business](https://www.softwareadvice.co.uk/directory/456/small-business-pos/software) - [Contract Lifecycle Management Software](https://www.softwareadvice.co.uk/directory/391/contract-lifecycle-management-software/software) - [Courier Software](https://www.softwareadvice.co.uk/directory/3316/courier/software) - [Service Dispatch Software](https://www.softwareadvice.co.uk/directory/411/service-dispatch/software) - [Mobile POS Systems](https://www.softwareadvice.co.uk/directory/1400/mpos/software) ## Alternatives 1. [Elite EXTRA](https://www.softwareadvice.co.uk/software/88789/elite-extra) — 4.7/5 (364 reviews) 2. [Transvirtual](https://www.softwareadvice.co.uk/software/200647/transvirtual) — 4.8/5 (68 reviews) 3. [Jobber](https://www.softwareadvice.co.uk/software/3660/jobber-lawncare) — 4.6/5 (1456 reviews) 4. [Motive](https://www.softwareadvice.co.uk/software/51721/motive) — 4.5/5 (1688 reviews) 5. [Spoke](https://www.softwareadvice.co.uk/software/112170/Spoke) — 4.8/5 (105 reviews) ## Reviews ### "A dependable solution for daily routing" — 5.0/5 > **Lily** | *5 January 2026* | Logistics & Supply Chain | Recommendation rating: 10.0/10 > > **Pros**: I’ve been using OptimoRoute daily for over three years, and I think that alone says a lot. It’s reliable, easy to work with, and has become an essential part of my day today operations > > **Cons**: Last minute route changes can reset pending orders, requiring manual updates one by one, which can be repetitive during busy days. > > Overall, my experience with OptimoRoute has been very positive. It’s reliable, easy to use, and helps keep our daily operations organized and running smoothly. ----- ### "Great route planning tool for small delivery businesses" — 5.0/5 > **Matej** | *8 May 2026* | Farming | Recommendation rating: 10.0/10 > > **Pros**: What I like most about OptimoRoute is how much time it saves when planning delivery routes. We use it for our local fruit webshop deliveries, where we have many customer addresses, different delivery areas, and limited delivery capacity. Instead of manually organizing stops and trying to guess the best order, OptimoRoute gives us a clear and efficient route plan very quickly. It helps us use our delivery vehicle and driver more efficiently, reduces stress on busy delivery days, and makes the whole process more professional. Customer notifications, route tracking, and delivery monitoring are also very useful because customers have better information and we have a clearer overview of what is happening in the field > > **Cons**: The main thing I would improve is address handling. In real-life ecommerce, customers often enter addresses in different formats, with missing details, small mistakes, or local variations. OptimoRoute works well when the address data is clean, but we sometimes still need to manually correct or adjust addresses before optimization. Better automatic recognition and correction of imperfect addresses would make the software even more useful. This is just an inconvenience not a real issue > > Overall, our experience with OptimoRoute has been very positive. It gives good value for money because it saves a lot of manual work and helps us organize deliveries more efficiently. For a small or medium business doing its own delivery management, that time saving is very important. The user interface is generally clear and easy to understand, even for everyday practical use, not just for technical users. From a delivery management perspective, OptimoRoute has made our process much more structured. We can plan routes, monitor progress, and communicate better with customers. Tracking and monitoring features give us more control over the delivery day, which is especially important when delivering fresh produce where timing matters. Customer support has been helpful when needed, and the software feels reliable enough for real business use. I also appreciate that it gives a more professional impression to customers compared with manually planned deliveries. Security is also important for us because we handle customer names, addresses, phone numbers, and delivery details, so we expect route planning software to treat that information seriously. ----- ### "Good Features, Inconsistent Routing Between Nearby Locations" — 3.0/5 > **Miller** | *11 December 2025* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: I really like the mobile integration feature, the live dashboard, the POD requirements, and the report export tools. These all make it easier to manage large delivery routes and keep my team organized in real time. The exports are helpful, but they would benefit from better photo access and more flexibility. Ideally, I should be able to create custom reports for my clients and adjust exactly what they can or cannot see. This matters because there are times when certain locations shouldn’t be shared, or when specific information needs to remain confidential. Adding that level of control would make the reporting feature significantly stronger. > > **Cons**: The route optimization between neighboring locations is not very accurate, which creates extra work on my end. When I’m managing dense delivery routes with many stops close together, the system often sequences them out of order or sends drivers back and forth across the same areas. This defeats the purpose of efficient routing and forces me to manually reorganize routes that should already be streamlined. For large-scale drops with 100+ locations, these inaccuracies add up quickly and impact both time and fuel efficiency. The tool has potential, but the optimization for neighboring locations definitely needs improvement. > > Experience is 3 stars. It works for what I’m doing, but it could be much more optimized. It often takes me 15–30 minutes to manually adjust a 160-location route because I don’t like my drivers going in circles. I’m sure Optimoroute performs well for trucking, but for neighboring deliveries, it feels mid. ----- ### "Great software for my one man company" — 5.0/5 > **Bryant** | *3 March 2026* | Environmental Services | Recommendation rating: 10.0/10 > > **Pros**: Optimo Route has been an essential routing software for my small business. I am just one man doing local residential irrigation. I can easily route all my appointments for the day, week, month, year. I have annual services and can easily schedule using past routes and copy to future visits. There are many options I don't utilize but see value as my business grows. I can easily change routes, see the addresses on a map, client names, assign priority stops, and then send it all to the driver app. I have not encountered any issues that needed support. The monthly fee is nothing compared to the value and ease. This is an entire logistics and transportation program. > > **Cons**: There are so many software programs that offer these same logistical options within larger client service and booking programs. Once my business is big enough to use one of those complete service all-in-one management programs, I probably will not need Optimo. For now it keeps my overhead costs low as I just have to do a little extra work to manually sync with my appointment and client Mgmt program. > > My business wouldn't run nearly as smooth without Optimo Route. It's affordable and I am still discovering useful features. Highly recommended. ----- ### "OPTIMO MAIN MANG" — 5.0/5 > **Michael** | *12 May 2026* | Electrical/Electronic Manufacturing | Recommendation rating: 7.0/10 > > **Pros**: Customer Notifications- Texts \& Emails - it is useful to have the customer get a notification that our driver is on the way . > > **Cons**: Updating the route during the workday - resetting the whole route- Also having to replan the route - to get adjusted times - > > overall it works very well - the live updates are not the best because when a driver is working it can change based on his location ----- Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.uk/software/78813/optimoroute?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/78813/optimoroute) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data