--- description: Review of Taboola Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Taboola | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [Taboola](/software/78135/taboola) # Taboola Canonical: https://www.softwareadvice.co.uk/software/78135/taboola Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/78135/taboola?page=2) > Taboola is a cloud-based content discovery and marketing platform that helps businesses of all sizes manage customers and website traffic. Designed for both Business to Business (B2B) and Business to Consumer (B2C) implementation, it enables tracking user behavior and interests to deliver relevant content. Taboola helps businesses increase brand awareness by connecting with the right audience. The key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics. Designed to help distribute content across all web platforms, it facilitates advertising management, web traffic monitoring, reader behavior analysis, campaign management and allows WordPress integration. The pricing is based on a Cost per Click (CPC) model. Support is extended via email. > > Verdict: Rated **4.5/5** by 68 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 68 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Taboola ## Commercial Context - **Pricing Details**: Contact Taboola for detailed pricing information or a quote. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese - **Available Countries**: American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 64 more ## Features - A/B Testing - API - Activity Dashboard - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Collaboration Tools - Content Library - Conversion Tracking - Customer Segmentation - Customisable Branding - Customisable Reports - Customisable Templates - Drip Campaigns ## Integrations (3 total) - HubSpot CRM - Stitch - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Ad Server Software](https://www.softwareadvice.co.uk/directory/4716/ad-server/software) ## Related Categories - [Ad Server Software](https://www.softwareadvice.co.uk/directory/4716/ad-server/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Advertising Agency Software](https://www.softwareadvice.co.uk/directory/4498/advertising-agency/software) - [Affiliate Software](https://www.softwareadvice.co.uk/directory/4629/affiliate/software) - [Display Advertising Software](https://www.softwareadvice.co.uk/directory/4656/display-advertising/software) ## Alternatives 1. [Teamwork.com](https://www.softwareadvice.co.uk/software/17252/teamwork-pm) — 4.5/5 (934 reviews) 2. [Similarweb](https://www.softwareadvice.co.uk/software/156898/similarweb-pro) — 4.6/5 (253 reviews) 3. [Adalysis](https://www.softwareadvice.co.uk/software/324926/adalysis) — 4.6/5 (118 reviews) 4. [BannerFlow](https://www.softwareadvice.co.uk/software/125890/bannerflow) — 4.5/5 (16 reviews) 5. [Ziflow](https://www.softwareadvice.co.uk/software/181552/ziflow) — 4.8/5 (417 reviews) ## Reviews ### "The best native traffic partner" — 5.0/5 > **Mont** | *10 September 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Easy to use interface, full insight into sources, excellent UTM support. Real traffic. > > **Cons**: The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC. > > Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform. ----- ### "Allow Taboola to do ALL of the Heavy Lifting" — 5.0/5 > **Randy** | *10 February 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: The Ease of Use, The Customer Care Agents, The Affordable Pricing. > > **Cons**: We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola. > > From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal. ----- ### "Their navigation and customer support blows" — 1.0/5 > **Perry** | *30 June 2025* | Entertainment | Recommendation rating: 0.0/10 > > **Pros**: I tried to get a campaign going, but their navigation sucks. I got as far as setting my my card info, and their qualifications. That part was frustrating\! Their customer support does not help much, either. There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails. That happened to me twice with her, and I chatted with another person who had the same problem. Is it no wonder they have so many bad reviews. > > **Cons**: The rep, Sierra Cox. Zero support. She does not properly read e-mails, either. I had a campaign already set up, including my credit card info, and I still couldn't get any support for additional help. ----- ### "Great Platform for Native Advertising" — 4.0/5 > **Ryan** | *5 March 2024* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years. > > **Cons**: The reporting features could be improved greatly, taking learnings from other DSPs. > > Overall, we are extremely pleased with how many leads Taboola had provided our client. ----- ### "Taboola review" — 5.0/5 > **Alexander** | *11 March 2025* | Medical Practice | Recommendation rating: 10.0/10 > > **Pros**: Ease of use, low cost traffic, great results > > **Cons**: The platform lacks a google ads editor style bulk uploader > > 8/10, We have seen tremendous success on taboola ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.co.uk/software/78135/taboola?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/78135/taboola) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data