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description: Review of Pogo Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Pogo | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Product Analytics Tools](/directory/4437/product-analytics/software) > [Pogo](/software/778896/Pogo)

# Pogo

Canonical: https://www.softwareadvice.co.uk/software/778896/Pogo

> Pogo is a consumer research platform that helps insights, brand, and strategy teams at large CPG, food, beverage, retail, financial services, and consulting firms run qualitative and quantitative research against purchase-verified audiences. The platform is web-based with no installation required. Core features include an Audience Builder that defines segments from 150+ verified behavioral, demographic, and psychographic attributes; an AI Interviewer that conducts asynchronous video interviews with verified buyers and auto-generates transcripts, themes, and highlight reels; Quant Surveys with automated chart and crosstab reporting; and an AI Research Agent that answers follow-up questions across completed studies without launching a new study. Audience Intelligence allows side-by-side comparison of two segments across 150+ attributes. The Pogo Insights Library provides always-on access to verified shopper studies. Studies field in hours, and PowerPoint and CSV exports are generated quickly after fieldwork closes. The platform is SOC 2 Type II certified. Support options are not specified; prospective customers should contact Pogo directly for details. Pricing is available on request.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Pogo Technologies

## Commercial Context

- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: United States

## Features

- Data Visualisation
- Product Data Management

## Support Options

- Email/Help Desk

## Category

- [Product Analytics Tools](https://www.softwareadvice.co.uk/directory/4437/product-analytics/software)

## Related Categories

- [Product Analytics Tools](https://www.softwareadvice.co.uk/directory/4437/product-analytics/software)
- [Market Research Software](https://www.softwareadvice.co.uk/directory/4222/market-research/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/778896/Pogo)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/778896-Pogo/> |
| en-AU | <https://www.softwareadvice.com.au/software/778896/Pogo> |
| en-GB | <https://www.softwareadvice.co.uk/software/778896/Pogo> |
| en-IE | <https://www.softwareadvice.ie/software/778896/Pogo> |
| en-NZ | <https://www.softwareadvice.co.nz/software/778896/Pogo> |

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