About Wise Agent

Wise Agent is a cloud-based real estate customer relationship management solution that helps businesses and agents automate the management of sales activities such as leads, responses, appointments and transactions. Wise Agent’s features include contact management, lead automation, landing pages, appointment calendar and more. The marketing module allows teams to create and design real estate flyers, emails, drip campaigns, newsletters, SMS text and letters. Additionally, it helps users manage contact details and provide a list of pending calls upon login. Wise Agent integrates with Google Chrome Extension, Facebook for Business, Google Calendar, Cloud CMA, Twitter, MailChimp, Real Geeks, Zapier, HouseHunt, Easy Agent PRO and Home Junction. Subscription plans are available on a monthly and annual basis.
Wise Agent Software - Texting Conversations

Wise Agent pricing

Wise Agent does not have a free version but does offer a free trial. Wise Agent paid version starts at US$49.00/month.

Starting Price:
US$49.00/month
Free Version:
No
Free trial:
Yes

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Browse Wise Agent Reviews

538 of 538 reviews
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José Manuel
José Manuel
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 27/02/2025

Great product, needs to be localized in Spanish for Latin American countries

Great product, needs to be localized in Spanish for Latin American countries

Pros

I only used the 14-day free trial and found it a great CRM platform for Real Estate agents

Cons

Not yet suitable for Mexico, not in Spanish yet

Rebecca
Rebecca
  • Industry: Insurance
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/07/2019

The Wise Agent- Best CRM out there

Easily keeps me in front of my clients. Agents like that their name is on the email. They tend to at least respond to me more often
It lets me reach more people at a time, help design flyers, and I love the Newsletters. I did I say that before.

Pros

I love the ease of using Wise Agent. I mostly use the CRM and calendar. Being able to send personalized emails in a large group is my favorite part of Wise Agent. I also like the Educational Videos and 24/7 assistance. Love the news letters and Oh yeah the price is really right!!!

Cons

My only dislike is the number of emails going out a day keeps getting fewer and fewer. I used to be able to invite large groups to REALTOR classes in a week now it takes 3 weeks.

Shane
Shane
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
3
Customer Support
5

3
Reviewed on 02/08/2019

Loved it, but opinion has changed with recent updates

It has been good at the beginning, but has fallen off with some of these recent updates.

Pros

When I 1st got this program it was easy to navigate through and work through the different features it has. I liked the checklist for buyers/sellers, the ease of making & sending letters & envelopes. The staff is always willing to help and provide service when I call in. I like the follow up features and just keeping up with daily calls and tasks.

Cons

there have been a number of updates in the past few months that I do not like, but can work around and make work. However, I do not like the new buyers/sellers checklist system and wish that would get changed back to the old version. Not very user friendly in my opinion. I have asked about having a default letter template set up and be able to make/print envelopes from the letter section to that I can keep my picture on the return address. I have to adjust the picture on the envelope on each one before printing as it is too big. I would also like to see an improved way to "search" for things in notes or other areas using key words or phone numbers. The main reason for keeping the system right now is because of the letter printing feature.

Brian
  • Industry: Real Estate
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
4
Customer Support
5

4
Reviewed on 23/07/2019

Over a Decade Using Wise Agent

They are very good at responding to support issues and when suggestions are made they tend to listen.

Pros

Overall it has all the features of the other top CRM's but is much more affordable. They are continuing to improve the features. / They tend to try and follow needs of industry and the way we work.

Cons

The built-in word processor has a little to be desired but is getting better.

Alternatives Considered

LionDesk

Reasons for Choosing Wise Agent

The best CRM I ever saw was a program called Howard and Friends (many years ago) when they dissolved I switched to Top Producer. Top Producer is a Canadian company who tries to accommodate all of Canada and All US agents and many of the features did not match Arizona ways. They were too expensive.

Switched From

TOP PRODUCER

Reasons for Switching to Wise Agent

Cost was the big factor and Wise Agent did almost the same functions.
maria f
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
2

4
Reviewed on 23/07/2019

drip campaigs

it is a good product for the price, but there are certain features that could be improved, when I call the customer services the answer may be "oh well, we can't do this or that".

Pros

drip campaigns as a core is ok, i can email regularly letters and drips.

Cons

there is no relational database between the marketing and the customers list that is easy to figure out.
Marketing drip campaigns are not easy to use, for instance if I create a letter I can mix and match it with a drip campaign event.- creating events are not easy to use and takes time, I can't use the events on one campaign into another.
Why I need this: I sell properties, I would like to create a letter called (sold september 2019)_ and be able to use that event into other drip campaigns like sellers to be, or new customers, or residential properties sold this year... in any case letters and drip campaigns can be cumbersome.

Alternatives Considered

RealtyJuggler, iContact and Salesforce Sales Cloud

Reasons for Choosing Wise Agent

my company back then cancelled the subscription with sales force

Switched From

Salesforce Sales Cloud

Reasons for Switching to Wise Agent

price vs my ability to send drip campaigns.
Cindy
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 11/02/2020

WISE AGENT CRM

Clients and leads must be "touched" atleast once a month in order for them to remember you as their Realtor. This program allows us to stay in touch with every client/lead. It also has a Goal Tracker that helps keep us accountable for our production.

Pros

The ability to keep in touch with clients and leads thru a drip campaign. It has "standard letters" you can use in your campaigns or you can customize your letters

Cons

I love everything about it! I honestly can not think of even one thing that I am not happy with. They are always upgrading and adding additional feature that are a benefit to Realtors.

Alternatives Considered

TOP PRODUCER

Reasons for Choosing Wise Agent

More Solds was experiencing "growing pains" and their server went down for over 2 weeks. I needed a database that I could depend on.

Reasons for Switching to Wise Agent

I liked the features that Wise Agent offered and the ease of the program to operate.
Stephen
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/02/2020

I Love Wise Agent

Before I started using Wise Agent I struggled keeping track of my clients and following up on a regular basis. Now, I have over 2000 clients that I follow up with on a regular basis with the Wise Agent marketing features, drip campaigns, texting feature, and email feature.

Pros

I have used several CRM during my tenure as a real estate agent and Wise Agent is by far the best. It has all the features and applications I want and need for my business without all the extra stuff I don't need. It is extremely easy to use and navigate. I especially like the marketing feature as well as the feature that keeps track of my sales.

Cons

I wish the landing pages feature was included in my monthly membership rather than an addon for additional cost.

Verified Reviewer
  • Industry: Real Estate
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
3
Functionality
2
Ease of Use
1
Customer Support
4

3
Reviewed on 12/08/2019

Best and worst of wise agent

i don't like how to find my history and notes with this product either. my overall experience has been ok. their customer service is responsive and available. i wish the training wasnt 30 secs long. i know there are videos but they are quick too. i would love a 3 hr class on how to do all the nuances i know wise agent has that I have no clue how to do. Tips and Tricks. not online. in person. We have the training space at corporate or at our office in Surprise.

Pros

i like that i can send text and adding and grouping clients is easy

Cons

i don't like the limit on how many i can send in one day. Sending my monthly newsletter is very complicated. i can't send the newsletter as a drip. So i copy and paste into a drip but i have to delete the contact info at the top because it puts at the bottom but it doesn't completely eliminate the boxes and it looks funny. it is very complicated adding my contacts as well. it has taken me 3 times and something isn't right each time. Wise agent customer service does help if you call them but i want to know how to do this myself and not be so complicated.

Alternatives Considered

FusionCharts

Reasons for Choosing Wise Agent

i wanted a service that could do more like text. but i need more ease of use.

Reasons for Switching to Wise Agent

recommended by Mike Weinstein. and it was the same cost as prospect converter. except moving contacts over was a nightmare.
Verified Reviewer
  • Industry: Real Estate
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 20/08/2019

Easy to Use CRM

It is nice to have easy access to all my prospects.

Pros

I like the ease of creating landing pages.

Cons

I wish they had a stand alone mobile app, instead of having to use a browser to access on my phone or iPad.

Ruben
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
1

5
Reviewed on 05/01/2024

What Have They Done?

I don't know, I'm trying to get past the Customer service part other wise its a great product. If the word processor wasn't trash I may have been able to complete what I wanted to do without an agent. Lets get the customer service that you're known for back [sensitive content hidden]!!!

Pros

I've been with wise agent for several years no and my experience with the product is excellent. Easy to use, easy to set up, and super easy to stay in contact with your database. It has a ton of integrations option which can be useful and the best part...it doesn't cost you 1/3 of your commission check per month. Great product....Buuuuuut - Cons

Cons

All I can say is with the exception of the word processor within Wise Agent which by the way happens to be total trash! Wise Agent is great. For the better part of my subscription with Wise Agent, Customer service was 100% awesome. You were able to reach Knowledgeable staff that had all the answers and if they didn't they would make it their priority to get you an answer and response time was always top notch! NOT ANY MORE!!! I don't know what happened but all of a sudden all calls are being handled by overseas agents that are completely lost. I spent the better part of 30 minutes just trying to articulate to the agent on what I wanted to accomplish, I would get put on hold and then the agent would come back and ask me more questions about what I'm trying to accomplish and then get put on hold and so the story keeps going. I finally just hung up! [sensitive content hidden]...really? why did you destroy your customer service reputation like this...it is really bad...worse than Lionsdesk...that's not good for customer retention.

Response from Wise Agent

Hello Ruben, We appreciate you taking the time to leave us feedback on your experience so far with Wise Agent. It is unfortunate to hear that your recent experience with our support team didn't meet your expectations, and we plan to do all that we can to remedy this for not only you, but all of our members. We understand that access to 24/7 support is a standout feature for Wise Agent, and it is our goal to provide excellent service. We have forwarded your feedback to our team and will review your support tickets and reach out with any questions. Thank you again for your feedback.

Replied 08/01/2024
Michael
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 06/11/2023

Great CRM

Pros

Integrations, especially with Zip Forms, which is very handy. Support is excellent. I also like the fact that the company has not been bought out by a large conglomeration.

Cons

What they have is great and there is not much not to like. I wish it had a couple of features which would make it my only CRM as I use another one for a couple of their features to go along with Wise Agent.

Response from Wise Agent

Hi Michael, thank you for your review! We really appreciate it. If you haven't done so, you can always forward your suggested features to our team. Many of the features we add are from member suggestions. We also plan to add even more functionality to the CRM in 2024, so stay tuned! Thank you again!

Replied 08/01/2024
Karyn
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 20/11/2018

ModernDayAgent

I love WiseAgent and the support is awesome! Just some of it's limitations that are a dream for me would make it better.

Pros

I love the affordability and the fact that I can have my check list, tasks, documents and contact information all in one spot. I ABSOLUTELY LOVE the FUSION concept. However, it needs a bit of tweaking.

Cons

1. It would be great if individual agents on my teams emails worked like with ACT and other CRM's I have worked in the past. You have a work around but it is not optimal.
2. The Zip Form tie is awkward being on the contact page. Should be on the property not the contact. Or better yet if it created a property at the same time that would be awesome.
3. The Fusion.. I LOVE this idea. I wish I could customize it to just be a place I keep my clients checklist and documents so they can see the status. Don't care for the collaboration with title and lenders etc... Should just be for me to share what I want to share with my client. That would be GREAT!!! I love that...I hear that is on the back burner and I hope you bring it to the front.
4. Having to create two separate records for a husband and wife contacts page is kind of a hassle. Is there no way that they can be together but also searchable and traceable? Have both emails show up in the history?
5. I use JotForms for my listings. my clients fill out the form from my website. It would be super if you integrated with Jotform so it automatically adds contacts.
6. Skyslope integration would be awesome. That is my brokers transaction platform. We now have 1800 agents and are the fastest growing brokerage in the country.
7. The BombBomb integration is good, I wish I could send previously recorded videos and add notes to the email. This inability makes me have to go out of WiseAgent and open Bombbomb to do that.

Janet
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/08/2019

VERY PROFESSIONAL

I just love it. It's the best CRM I've used in 8 years. I worked with Coldwell Banker, Keller Williams and United Real Estate and all their company free crm's just didn't work. The cost of this CRM is so reasonable that I rather pay and do it right than have a free one with a company and it not do what I need it to do.

Pros

There is so much you can do with Wise Agent. The price is super nice and you can do all that it offers or just what you need. I haven't fully utilized everything it can do yet, but I plan on using it more and more in my business for follow up, marketing and keeping a full database with notes on every customer. One of the best features I use a lot is that if you tie it to your Gmail account, all your emails go in the notes automatically. Then when I'm following up I have every email at my fingertips without having to set up folders etc. This was the best feature that sold me on this product.

Cons

I wish I didn't have to switch screens to make notes or see notes. When I pull up a customer name, I wish I can just start typing notes or see notes instead of hitting another tab. It's not a big deal but when you are doing 30 to 90 updates at a time per day it does become a big deal.

John
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
3
Customer Support
1

3
Reviewed on 24/07/2019

EASE OF USE

Good potential but no one addresses the problems that us users have.

I raised these problems with customer service in January 2017, but has any progress been made?

Pros

I can enter a client into my phone contacts and it creates a record in WiseAgent

Cons

It is geared primarily to the USA and ignores users elsewhere in the world! I mean how big is the GLOBAL market?

- no automatic date when the record is made

- no ability to change the date format. 1/12/19 is the 12th of January in the States, to me it is the 1st of December!

- some dates sync with my time zone in Hong Kong, other dates keep to the 16766 East Parkview Ave
Fountain Hills, AZ 85268 time zone

- no ability to change the address format or configure the titles individually. I do more rentals than sales but can I change anything to suit my requirements?........

- no automatic notification on tasks or calls. Takes too much time to input notifications each time

- calendar doesn't sync automatically with Google calendar and takes far too long when you press the sync button.

- mobile app not user friendly, too much wasted space

Kent
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/07/2019

Best CRM

The best in the business in helping me with any question I have The absolute best customer service period.

Pros

I have been using Wise Agent for 8 years and I love it... The Newsletter I use every month The support is amazing and and with Google Sync my calendar is always up to date. Great Service Amazing Value
Wise Agent is the way to go

Cons

I have to maintain another software Big Purple Dot.. The reason is that BIG PURPLE DOT records my incoming calls and I have a data base of 10000 names on BPD that if I transfer them I will loose the conversation.. Hoping I can only use Wise Agent one day

Peter
  • Industry: Real Estate
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
3
Customer Support
5

5
Reviewed on 16/11/2018

Quality Client Contact

I am solving a very important part of being a successful real estate agent by using the touches available to me in Wise Agent. The personalized messages, such as the thank you, win praise from my client base.

The ability to monitor client response to mass email communications offers a chance maintain accurate files such as phone numbers and emails.

Pros

It is so easy to communicate, at least once a month with clients, using the newsletter provided in Wise agent. I receive thankyous from client with regards to content and features such as the monthly recipe.

I also appreciate the ease at which one can add and delete clients and their information. The ability to categorize your client base so you have the ability to send information that is suited best for a specific group. In my case, buyers, sellers or real estate investors.

Cons

There's so many options available, one has to be up to speed on technology to identify with some of them. I know that I'm not using a large number of the features available due to my limited technical skill.

Response from Wise Agent

Hi Peter,
We are so glad to hear that you're loving Wise Agent, thank you for all of your wonderful feedback! For any features you'd like to learn more about we do offer free training and weekly classes. We also have video tutorials on the site that you can go through on your own time.

Replied 28/11/2018
Holly
Holly
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
3
Customer Support
0

3
Reviewed on 27/11/2018

I Wish There Was More Automation

Pros

I like that it is a real estate based software.

Cons

Overall, I feel the software is a bit elementary. I wish it could be more automated. For example, my team sends out seller and buyer weekly updates, which is time consuming. I would like to see this be able to be automated, rather than one of my team members spending hours sending out the updates manually.

Response from Wise Agent

Hi Holly! Are you using our drip campaigns? This feature allows you to set up a series of emails in advance to go out automatically on a desired timeframe. We would be happy to help you set this up - just reach out to our support via the Contact Us button or give us a call at 480-836-0345.

Replied 29/11/2018
Stephanie S
Stephanie S
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 23/07/2019

Easy to use and great customer service

Staying in communication, contact with clients and educating folks on the value on investing in RE no matter where you live.

Pros

The customer service is amazing and fast. I appreciate their flexibility in working with me and my needs.

Cons

It is not as intuitive as I wish. I can't copy and paste a whole address I have to type each component.

Jason
Jason
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/11/2018

A Really well featured CRM

Pros

My biggest "PRO" for this particular CRM is that way that I can not only manage my customer contacts, but also my transaction flow for listings and pending sales. Additionally, I really like the "Team" feature which allows my Marketing and Transaction coordinator to work in the system and we can easily assign to one another as needed.

Cons

I cant stand the fact that I cant update the steps in in my transaction checklist. Every time I want to change a step in the process, I need to completely "re-create" the checklist. This seems like such a simple fix, yet it still hasn't been corrected or updated even though they are VERY aware of this flawed functionality.

Response from Wise Agent

Hey Jason,
We're happy to hear that you are enjoying Wise Agent and thank you for leaving us some honest feedback. We appreciate you taking the time and we will use your comments to make our product even better!
Thanks again!

Replied 23/01/2019
Nicole
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
3

4
Reviewed on 23/07/2019

Wise Agent Keeps Me Organized

I have been using Wise Agent for over 10 years for real estate transaction management. I have trained several agents to use the program, locally and in other states. I have not found another system that keeps allows me to see the most important info on my file and tracks my tasks efficiently.

Pros

Transaction Coordinating - There are a lot of systems out there to choose from - what I like most about Wise Agent is that I can adjust closing dates and all the tasks associated with those dates adjust. I like knowing what tasks are past due, due today and upcoming. It very clearly pulls all my files together and I can quickly see what needs to be focused on at any given time.

Cons

I like a lot of the new design updates but I miss being able to see the checklist tasks. I have to scroll through them and I'm concerned I will miss something.

Verified Reviewer
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 16/11/2018

Wise Agent

We have realized the benefits of staying in touch with clients through Wise Agent.

Pros

It is a great place for customer contact information and follow up schedules and keeping in touch with clients with flyers offered here.

Cons

I am not tech savvy so I need help since I want this service but want to be in the field hands on first but this helps me be in more places than I can be at once.

Response from Wise Agent

So happy to hear that you're enjoying Wise Agent! Thank you so much for taking time to give us some feedback.

Replied 27/11/2018
Kim
Kim
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/08/2019

Best CRM for Real Estate Business

This product helps my manage my time better. Everything is centrally located into one software.

Pros

The software allows me to have all of my data in one place. Tracks client informations, transactions and links to other software that I use. Great customer service. Highly recommend this product when looking for a CRM.

Cons

Time consuming to get everything set up but once it is updated with information it is great.

Verified Reviewer
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/11/2018

CRM

Keeps me on track for calling clients and keeping up with them. Also love the part of keeping notes for each client.

Pros

Love the ease of WiseAgent and everything it has to offer. Customer Service is always helpful when needed

Cons

There isn’t anything paticular that comes to mind on cons.

Response from Wise Agent

We're so happy to hear that you're loving Wise Agent! Thank you so much for taking the time to review and for your kind words, we appreciate it!

Replied 29/11/2018
Verified Reviewer
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
4

4
Reviewed on 16/11/2018

It's Okay

We use Wise Agent to retain our contact info for clients, and organize them into categories. We use a different system for task management, and another for drip campaigns.

Pros

Connectivity to MailChimp, auto imports leads from Zillow, eyc

Cons

Recent update causes serious problems quickly pulling up the lead you are looking for - autofill is less convenient, not more

David
David
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 16/11/2018

Great program for the beginner or experienced agent or team!

Every system has problems occasionally, but they are always quick to resolve any issues that come up.

Pros

Easy to learn, and nothing is complicated.

Cons

Drip campaigns need more frequent updates and choices.

Response from Wise Agent

Hey David!
Thank you so much for your review, we're so happy to hear that you're loving Wise Agent! We appreciate your feedback, so thank you for taking time to leave some for us.

Replied 26/11/2018
538 reviews

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