--- description: Review of Lotame Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Lotame | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Lotame](/software/77133/lotame) # Lotame Canonical: https://www.softwareadvice.co.uk/software/77133/lotame Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/77133/lotame?page=2) > Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. Lotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction. Lotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk. > > Verdict: Rated **4.5/5** by 30 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 30 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Lotame Solutions - **Location**: New York, US - **Founded**: 2006 ## Commercial Context - **Starting Price**: US$1.00 - **Pricing Details**: Contact Lotame Solutions for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more ## Features - API - Advertising Management - Audience Targeting - Behaviour Tracking - Behavioural Analytics - Campaign Management - Campaign Segmentation - Competitive Analysis - Customer Database - Customer Segmentation - Data Analysis Tools - Data Capture and Transfer - Data Import/Export - Data Integration - Data Migration - Data Quality Control - Data Security - Data Visualisation - Engagement Tracking - Information Governance ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - 24/7 (Live rep) ## Category - [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software) ## Related Categories - [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software) - [Data Management Platforms Software](https://www.softwareadvice.co.uk/directory/4650/data-management-platforms/software) ## Alternatives 1. [Virtual Data Platform](https://www.softwareadvice.co.uk/software/523351/Virtual-Data-Platform) — 5.0/5 (2 reviews) 2. [Sparrow](https://www.softwareadvice.co.uk/software/519471/Sparrow) — 5.0/5 (2 reviews) 3. [Hevo](https://www.softwareadvice.co.uk/software/105471/hevo) — 4.7/5 (110 reviews) 4. [Dataddo](https://www.softwareadvice.co.uk/software/320897/dataddo) — 4.4/5 (21 reviews) 5. [BEEM](https://www.softwareadvice.co.uk/software/436647/beem) (0 reviews) ## Reviews ### "Why you should consider Lotame for you DMP" — 5.0/5 > **Verified Reviewer** | *21 September 2018* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: well priced, excellent customer support, interoperability in the wider martech stack, transparency of cost/features > > **Cons**: interface design and overall ease of use could be improved > > lotame has helped us achieve over $1MM in revenue through data sales. leveraging 1st party data, we have been able to outpace the utilization of 3rd party data. support has been excellent no hidden costs ----- ### "blah" — 4.0/5 > **Theresa** | *18 September 2018* | Newspapers | Recommendation rating: 9.0/10 > > **Pros**: Flexibility, willingness to work with us, hierarchy of data, multiple ways to collect and use data. > > **Cons**: manual nature of application across our massive list of domains -- a template or standard application would be very helpful. We often find discrepancies between domains. > > We began and used Lotame for ad targeting initially but have migrated to utlization of Lotame for content recommendations. Lotame's willingness to work with us to come up with a model that makes sense for content recommendations was key and we find this is our biggest area of growth. The opportunity to integrate this into our CMS offering has been extremely beneficial as well. Although we have cycled through way too many customer success managers, having a stable and consistent and extremely knowledge and reliable technical support manager has been a factor in us continuing down this path. We are excited about the new product growth Lotame is working on as this will be the first big enhancement in our 3+ years of using Lotame. Small UI improvements have happened which have been helpful as well. For the most part the product have been very stable and reliable with little downtime. ----- ### "Customizable Audiences" — 4.0/5 > **Verified Reviewer** | *25 January 2019* | Publishing | Recommendation rating: 7.0/10 > > **Pros**: I really like that Lotame's software allows me to create custom audiences to reach my clients' goals. I can hone in on specific demographic information as well as interests and behaviors. It has been an asset in running targeted digital campaigns. > > **Cons**: It can be somewhat difficult to decipher exact audiences you're looking for. A few segments have vague naming, which I feel could be misinterpreted. This may be due to my own beginner's knowledge of the software. ----- ### "Great DMP" — 5.0/5 > **Verified Reviewer** | *4 October 2018* | Internet | Recommendation rating: 8.0/10 > > **Pros**: Very easy to maneuver and generally user friendly. The support team has gone above and beyond to ensure we are successful. > > **Cons**: There isn't much to complain about. Very easy to use. ----- ### "Great Audience Management Platform" — 4.0/5 > **Bayazid** | *19 November 2021* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: The rule builder is a great feature to capture the audiences we want in different ways such as through URL's or Key Values > > **Cons**: The main interface can get a bit overwhelming because there's so many options and a lot of things going on. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/77133/lotame?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/77133/lotame) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data