--- description: Review of Lead Forensics Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Lead Forensics | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [Lead Forensics](/software/76566/lead-forensics) # Lead Forensics Canonical: https://www.softwareadvice.co.uk/software/76566/lead-forensics Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.uk/software/76566/lead-forensics?page=2) > In today's fast-moving digital landscape, instant, human-to-human interaction is essential. Did you know that 84% of B2B buyers choose the first company they engage with? Yet, many businesses miss opportunities due to slow response times. Lead Forensics revolutionizes B2B engagement by allowing businesses to connect with website visitors in real-time—right at the moment of highest interest. With Lead Forensics, businesses gain critical insights to initiate relevant, high-value conversations instantly. Identify your website visitors, understand their behavior, and determine their place in the sales pipeline. Seamlessly direct prospects to an Account Manager for proactive outreach, assign returning leads to their sales rep, and enhance marketing automation with highly engaged new prospects. Lead Forensics unlocks the hidden potential of the 98% of B2B website visitors who never reach out. Since 2009, Lead Forensics has been a global leader, supporting over 60,000 users worldwide. Our team of 400+ SaaS professionals operates across Scottsdale, Atlanta, Portsmouth, Bournemouth, and Bristol. What truly sets us apart is our exclusive, proprietary IP database—our most valuable asset—capable of identifying millions of IP addresses and B2B contacts with industry-leading accuracy. Because we fully own our data, every record undergoes rigorous cleansing and verification to ensure superior quality. Performance matters, and when compared side by side, Lead Forensics delivers unmatched accuracy and volume of identified B2B website visitors. Our intuitive dashboard provides in-depth analytics and powerful reporting, empowering businesses with reliable, ROI-driven website visitor intelligence to fuel growth. > > Verdict: Rated **4.5/5** by 271 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 271 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Lead Forensics - **Location**: London, UK - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$0.01 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Behaviour Tracking - CRM - Campaign Management - Contact Database - Contact Management - Dashboard - Data Extraction - Data Import/Export - Email Tracking - Interaction Tracking - Lead Capture - Lead Distribution - Lead Generation - Lead Management - Lead Notifications - Lead Nurturing ## Integrations (20 total) - AWeber - Basecamp - Buffer - Campaign Monitor by Marigold - Chatwork - Dynamics 365 - Gmail - Google Docs - Google Drive - Harvest - HubSpot CRM - LionDesk - Microsoft Outlook - OneDrive - Pipedrive ... and 5 more integrations ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Lead Generation Software](https://www.softwareadvice.co.uk/directory/1674/lead-generation/software) ## Related Categories - [Lead Generation Software](https://www.softwareadvice.co.uk/directory/1674/lead-generation/software) - [Lead Management Software](https://www.softwareadvice.co.uk/directory/1682/lead-management/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.co.uk/directory/3393/lead-scoring/software) - [Lead Capture Software](https://www.softwareadvice.co.uk/directory/3533/lead-capture/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) ## Alternatives 1. [Seamless](https://www.softwareadvice.co.uk/software/441610/seamless-ai) — 4.5/5 (603 reviews) 2. [Dripify](https://www.softwareadvice.co.uk/software/256302/dripify) — 4.7/5 (477 reviews) 3. [HubSpot Marketing Hub](https://www.softwareadvice.co.uk/software/119437/hubspot-marketing-hub) — 4.5/5 (6262 reviews) 4. [ActiveCampaign](https://www.softwareadvice.co.uk/software/5398/activecampaign) — 4.6/5 (2574 reviews) 5. [TAMI AI](https://www.softwareadvice.co.uk/software/154675/salesoptimize) — 4.4/5 (131 reviews) ## Reviews ### "Excellent analytical tool for Marketing and BD" — 5.0/5 > **Maciek** | *8 April 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: What I love most is how it completely unmasks our website traffic. We use it to see exactly which companies are visiting our site and gauge their intent based on the specific pages and links they click. It's an absolute lifesaver for tracking how they found us. Whether it was organic, a referral link, or a PPC campaign, right down to the exact search phrase they typed in. It makes analysing user behaviour clearer and shows us exactly which of our marketing campaigns are actually pulling their weight. > > **Cons**: It's not totally flawless. Sometimes it gets its wires crossed and displays the wrong company name. Also, while knowing the company, you still can't tell exactly who within that organization was browsing, but thanks to intent, our BD gets to the right person quickly > > Lead Forensics is a massive upgrade for our marketing and sales alignment. It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about. Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team. ----- ### "Easy to use and great support." — 5.0/5 > **Curtis** | *23 April 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: The platform is easy to use and the support has been excellent. Information is laid out clearly and is easy to find. > > **Cons**: You can't see the person that was on the site, but I completely understand why this is. It can take a few seconds for the visitor list to load when the date range is adjusted. > > The experience has been excellent. The support from our account manager \[sensitive content hidden\] has been more than impressive. ----- ### "Excellent insight into buyer intent and website activity" — 4.0/5 > **Stuart** | *16 October 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Lead Forensics was very easy to pick up as a first time user. The dashboard is very easy to set up so you can view everything you need in one place, and customise how you want. The data is very accurate and easy to access so you can get on top of leads quickly. The visitor list is comprehensive in terms of breaking down the information you need in one place without having to click links or scroll. There is also a search function using credits so you can actively look for people. > > **Cons**: Like all trackers, it's difficult to see who specifically visited the site and why, but this is because of GDPR limitations. Some of the keywords don't seem to be showing, this could be because I'm new to the system and it needs time to develop or is a potential limitation. > > Lead Forensics has been a valuable tool for identifying previously unknown website visitors and turning anonymous traffic into actionable sales opportunities. The platform provides useful company level insight, helping us prioritise outreach and focus on organisations already showing interest in our solutions. Its ease of use, account intelligence and ability to uncover new prospecting opportunities have made it a strong addition to our business development process already. Particularly valuable is the ability to align website activity with targeted outreach, enabling more relevant and timely conversations with potential customers. ----- ### "Long term customer - awful customer service" — 1.0/5 > **Verified Reviewer** | *7 May 2025* | Information Technology & Services | Recommendation rating: 0.0/10 > > **Pros**: Ability to see which companies have visited our website. > > **Cons**: No data on the specific individual visiting. > > We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI. The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using. Very short sighted business approach, when there are so many alternatives out there. I would highly recommend considering alternatives. ----- ### "Strong Platform for B2B Lead Identification" — 5.0/5 > **Islam** | *10 July 2026* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: Lead Forensics has given our sales team valuable insight into companies visiting our website that we would not have identified otherwise. The platform is easy to use, provides useful company information, and helps us prioritize outreach by identifying engaged prospects. The support team has also been responsive and helpful throughout implementation. > > **Cons**: The initial setup and configuration required some time to tailor the data to our sales process, particularly filtering visitors and assigning leads by territory. Additional customization options for reporting and data filtering would make the platform even more effective. > > Overall, our experience with Lead Forensics has been very positive. It has become a valuable addition to our lead generation process by providing visibility into website traffic that would otherwise remain anonymous. The platform has helped us identify new business opportunities, improve lead qualification, and better support our sales team. We would recommend Lead Forensics to organizations looking to strengthen their inbound sales efforts. ----- Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.co.uk/software/76566/lead-forensics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/76566/lead-forensics) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data