About Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices. Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate. It comes with a stats engine, which allows users to run experiments with statistical rigor and make business decisions based on real-time results against preset goals metrics. Additionally, it helps track and measure success with insights into clicks, visitor actions, page views and more. Optimizely integrates with various third-party software such as Google Analytics, Clicktale, Adobe Audience Manager. BlueKai, Demandbase, Krux, Lotame, Lytics, Relay42 and Tealium AudienceStream. Further, it provides a Rest API, which lets users customize the platform as per requirements. Pricing is available on request.
Optimizely Software - Optimizely visitor segmentation
Optimizely Software - Optimizely campaigns
Optimizely Software - Optimizely experiment overview
Optimizely Software - Optimizely visitor segmentation - thumbnail
Optimizely Software - Optimizely campaigns - thumbnail
Optimizely Software - Optimizely experiment overview - thumbnail

Optimizely pricing

Optimizely does not have a free version. Optimizely paid version starts at US$50,000.00/year.

Starting Price:
US$50,000.00/year
Pricing Details:
Optimizely offer Standard, Business, and Enterprise plans. Please contact Optimizely for pricing information.
Free Version:
No
Free trial:
N/A

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Optimizely Reviews for UK Users

Feature rating

Value for Money
4
Functionality
4.5
Ease of Use
4.5
Customer Support
4.5
5 reviews of 91 View all reviews
Crystal I.
  • Industry: Insurance
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Features
4
Ease of Use
5
Customer Support
0

5
Reviewed on 01/06/2017

Optimizely is the tool taught in CRO classes

Pros

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

Catherine C.
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/04/2018

Excellent AB testing tool!

Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests.

This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code.

The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

James P.
  • Industry: Financial Services
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
4

3
Reviewed on 12/06/2018

Okay A/B testing tool - there are better options

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

Verified Reviewer
  • Industry: Automotive
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
3

4
Reviewed on 12/08/2021

Ferrari of AB Testing Platforms

It's a good product, although I do believe they over sold it based on ease of use. Most tests we deploy require a developer since the GUI doesn't work well with the JS frameworks we utilize.

Pros

This product is really robust and you can do a number of things with it such as multivariate, A/B, and feature rollouts.

Cons

Optimizely is not cheap so you need to make sure you use it regularly to get the value out of it.

Chad W.
  • Industry: Nonprofit Organization Management
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/10/2016

Easiest A/B Testing Platform Out There

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Pros

- Easy to use
- Support
- Great UI
- Statistical modeling
- Large optimization community

Cons

The price is higher than some tools but you get what you pay for.

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