About FullStory

FullStory is a web-based digital intelligence system that helps optimize the client experience. It enables users to track and monitor each customer activity. From clicks to page transitions, everything is indexed automatically. The indexed information is accessible to the entire team, which can be used to help drive business decisions. Session playbacks in FullStory are more than just a recording, they are a view into the customer's journey. Omnisearch gives users an intuitive experience by allowing users to inspect customer activity, identify rage clicks, create funnels and review page analytics from the dashboard. Pinpointing dead and rage clicks can help identify potential improvements to the user interface. FullStory also includes "click maps" that gives detailed page insights, including the most visited pages. This data helps you better understand the interactions made by current and potential customers.
FullStory Software - Highlights
FullStory Software - Customer Analytics
FullStory Software - Creating Segments
FullStory Software - Customer Sessions
FullStory Software - Highlights - thumbnail
FullStory Software - Customer Analytics - thumbnail
FullStory Software - Creating Segments - thumbnail
FullStory Software - Customer Sessions - thumbnail

FullStory pricing

FullStory has a free version and offers a free trial. FullStory paid version starts at N/A.

Pricing Details:
Contact FullStory for pricing details. View Pricing Plans
Free Version:
Yes
Free trial:
Yes

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FullStory Reviews for UK Users

Feature rating

Value for Money
4
Functionality
4.5
Ease of Use
4.5
Customer Support
4.5
5 reviews of 56 View all reviews
Frank R.
  • Industry: Hospitality
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 29/01/2019

Fullstory ushers in a new era of live data analytics

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

Thomas C.
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
1
Features
5
Ease of Use
5
Customer Support
2

5
Reviewed on 21/11/2019

State of the art product, but poor customer service and retention, unjustified price increase

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception.

First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives Considered

Hotjar

Reasons for Switching to FullStory

It was easy to go onboard, and was able to identify users by passing in some parameters.
Bharath A.
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
3
Ease of Use
5
Customer Support
4

3
Reviewed on 18/08/2017

Too pricey for the features and functionality it supports

Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Prakhar G.
  • Industry: Leisure, Travel & Tourism
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 29/09/2021

Mind blowing product, but a little expensive

I use the free tier and sample data myself to work around the pricing. Would have loved if they gave an option to decide whether to keep a recording or not, so that i can cut down on my number of recordings and still use them.

Pros

As a fast growing startup, we make a lot of decisions in an adhoc manner and go live. A lot of times this means no time for setting up analytics, and thus having no insights on google analytics etc. Fullstory acts as a catch-all analytics tool for me, where in I can restropectively go and see what impact my changes made. 0 effort needs to be spent on analytics since it is automatically collecting all data required to make a heatmap, session and what-not.

Cons

It is very expensive for a bootstrapped startup

Alternatives Considered

Hotjar

Reasons for Switching to FullStory

Fullstory had many more features.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/07/2021

FullStory is the leader in session replay on the web

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Pros

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

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