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4.6
Overall rating
Reviews

4.6
Overall rating
Reviews

About Fullstory

Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences. The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities are augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making. For diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users. A plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations. At its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment. In summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight.
Fullstory Software - Fullstory ready-made for AI Behavioral Data Straight to Data Ecosystems
Fullstory Software - Visualize Behavioral Data with Custom Dashboards using Fullstory
Fullstory Software - Fullstory's Powerful Session Replay Combined with Dev Tools
Fullstory Software - Use Fullystory's AI-generated Summaries to Take Action More Quickly
Fullstory Software - Fullstory for Mobile Apps
Fullstory video
Fullstory Software - Fullstory ready-made for AI Behavioral Data Straight to Data Ecosystems - thumbnail
Fullstory Software - Visualize Behavioral Data with Custom Dashboards using Fullstory - thumbnail
Fullstory Software - Fullstory's Powerful Session Replay Combined with Dev Tools - thumbnail
Fullstory Software - Use Fullystory's AI-generated Summaries to Take Action More Quickly - thumbnail
Fullstory Software - Fullstory for Mobile Apps - thumbnail

Fullstory pricing

Fullstory has a free version and offers a free trial.

Starting Price:
Not provided by vendor Show more details
Free Version:
Yes
Free trial:
Yes

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Browse Fullstory Reviews

67 of 67 reviews
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Frank
Frank Show more details
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source Show more details
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5.0
Reviewed on 29/01/2019

Fullstory ushers in a new era of live data analytics

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

Lorenq
  • Industry: Human Resources
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source Show more details
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 30/10/2025

Easy to use, invaluable insights

Great! It is one of the most useful software products I've ever encountered for B2B SaaS companies to quickly level up their product and sales performance 10X.

Pros

Easy to use, especially with respect to non-technical/non-dev team members. The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring. Their customer support is also fantastic--super quick, responsive, helpful, etc. They are great about security and PII considerations, etc. I also really liked how easy it was to self-serve create custom dashboards without having to involve my developer team, aside from very lightly during setup, which was very easy.

Cons

Price, it is one of the most (if not the most) expensive of the session recording options out there, which is a bit hard for a lot of startups to justify. However, if used with fidelity, it's really worth its weight in gold, in my opinion.

Alternatives Considered

Hotjar and Smartlook

Reasons for Switching to Fullstory

real-time session recording viewing and analytics. more powerful and intuitive ux/ui.
Bharath
Bharath
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source Show more details
Value for Money
3
Features
3
Ease of Use
5
Customer Support
4

3.0
Reviewed on 18/08/2017

Too pricey for the features and functionality it supports

Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Verified Reviewer Show more details
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source Show more details
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 03/12/2022

Great product for learning about your customer usage! Highly recommend for any product team!

Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Pros

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps [SENSITIVE CONTENT] 5 star support!

Alternatives Considered

Hotjar and Mouseflow

Reasons for Choosing Fullstory

Embedded/Widget recordings work through Fullstory but not Hotjar.

Switched From

Hotjar

Reasons for Switching to Fullstory

Great support and assistance from the Fullstory team.
Thomas
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source Show more details
Value for Money
1
Features
5
Ease of Use
5
Customer Support
2

5.0
Reviewed on 21/11/2019

State of the art product, but poor customer service and retention, unjustified price increase

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception.

First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives Considered

Hotjar

Reasons for Switching to Fullstory

It was easy to go onboard, and was able to identify users by passing in some parameters.
67 reviews

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