---
description: Review of SparrowCRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: SparrowCRM | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [SparrowCRM](/software/690991/SparrowCRM)

# SparrowCRM

Canonical: https://www.softwareadvice.co.uk/software/690991/SparrowCRM

> SparrowCRM is an AI-powered customer relationship management platform that helps sales teams organize customer information, manage pipelines, and automate everyday sales activities. Built for startups and growing businesses, it brings contact management, deal tracking, outreach, conversation intelligence, and reporting into one workspace.

Contact and account management
Keep contacts, companies, and related sales activities organized in a central database. Connect email and calendar tools to bring communication history into the CRM. Automatic enrichment and tagging help teams maintain customer context and organize records with less manual data entry.

Deal and pipeline management
Track opportunities through visual sales pipelines and monitor deal progress. AI-powered scoring surfaces signals around fit, engagement, and buying intent to help representatives prioritize opportunities. Deal intelligence helps teams identify stalled activity, spot potential risks, and decide where to focus their attention.

AI assistant and sales agents
Zulie, SparrowCRM's built-in AI assistant, helps users retrieve CRM information, summarize deals, prepare for meetings, and automate tasks through natural language requests. Sales agents support activities such as research, follow-ups, and record maintenance, helping reduce repetitive administrative work.

Email outreach and follow-ups
Create email sequences, track opens and clicks, and automate follow-ups. AI-assisted email capabilities help representatives personalize outreach using available customer context. Teams can manage communication alongside contact records and deal information to maintain continuity throughout the sales process.

Meeting and conversation intelligence
Capture meeting recordings, transcriptions, summaries, and action items. Conversation analysis helps surface buying signals, competitor mentions, and potential concerns. Representatives can review previous interactions before their next conversation, while managers gain context for coaching and deal reviews.

Workflow automation and lead routing
Build workflows to automate routine sales processes and route leads based on defined rules. Connect activities across the sales cycle to reduce manual handoffs and help teams follow a consistent process.

Reporting and pipeline visibility
Use dashboards and customizable reports to monitor sales activity, engagement, and pipeline performance. AI-generated reports help teams explore CRM data, while deal loss analysis helps identify patterns in unsuccessful opportunities.

SparrowCRM supports founders, sales representatives, sales leaders, and revenue operations teams that want to manage relationships from first contact to close. By combining customer data, AI insights, and sales automation, it helps teams spend less time maintaining their CRM and more time on customer conversations and next steps.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: SurveySparrow Inc.
- **Location**: Palo Alto, US
- **Founded**: 2017

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Calendar Sync
- Contact Database
- Contact Management
- Customisable Reports
- Interaction Tracking
- Knowledge Base
- Lead Capture
- Lead Management
- Lead Qualification
- Pipeline Management
- Predictive Analytics
- Reporting/Analytics
- Role-Based Permissions
- Sales Pipeline Management

## Integrations (4 total)

- Gmail
- Google Calendar
- Google Meet
- Slack

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [CRM Software](https://www.softwareadvice.co.uk/directory/4153/crm/software)

## Alternatives

1. [HubSpot CRM](https://www.softwareadvice.co.uk/software/1854/hubspot) — 4.5/5 (4491 reviews)
2. [Salesforce Sales Cloud](https://www.softwareadvice.co.uk/software/2764/salesforce-sales-cloud) — 4.4/5 (18812 reviews)
3. [Zoho CRM](https://www.softwareadvice.co.uk/software/392464/zoho-crm) — 4.3/5 (7003 reviews)
4. [Kylas Sales CRM](https://www.softwareadvice.co.uk/software/216694/kylas) — 4.8/5 (629 reviews)
5. [Ploomes CRM](https://www.softwareadvice.co.uk/software/449937/Ploomes) — 4.9/5 (442 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/690991/SparrowCRM)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/690991/SparrowCRM> |
| en | <https://www.softwareadvice.com/product/690991-SparrowCRM/> |
| en-AU | <https://www.softwareadvice.com.au/software/690991/SparrowCRM> |
| en-GB | <https://www.softwareadvice.co.uk/software/690991/SparrowCRM> |
| en-IE | <https://www.softwareadvice.ie/software/690991/SparrowCRM> |
| en-NZ | <https://www.softwareadvice.co.nz/software/690991/SparrowCRM> |
| fr | <https://www.softwareadvice.fr/software/690991/SparrowCRM> |

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