About MailUp

MailUp is a complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS & Messaging Apps. MailUp is the easiest way to create and manage your campaigns across all communication channels in one single platform to personalize every message towards your customer.
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MailUp pricing

MailUp does not have a free version but does offer a free trial. MailUp paid version starts at €39.00/month.

Starting Price:
€39.00/month
Free Version:
No
Free trial:
Yes

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MailUp Reviews for UK Users

Feature rating

Value for Money
4.3
Functionality
4.5
Ease of Use
4.5
Customer Support
4.7
5 reviews of 40 View all reviews
Verified Reviewer
  • Industry: Computer Software
  • Company size: 1,001-5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/03/2017

Serious and good messaging platform

They have a challenging pricing model, difficult to understand and to compare with others, but apart from that, the service is great with plenty of functionalities and a fantastic deliverability, both for marketing and transactional emails. They also offer to text, but not tried/needed.

Pros

Email editor and deliverability at the top
Good Email previews and checks (with Email On Acid I guess)
Good set of APIs and data sync services
Enterprise level user/lists management

Cons

The workflow builder is too simple.
Statistic reports are old-styled.

Joshua
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
3

3
Reviewed on 30/06/2022

It does its job but the user experience could definitely be improved

My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.

Pros

The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty.
The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.

Cons

The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant.
Particularly boring is the inability to access from two devices at the same time without activating a paid package.

Alternatives Considered

Sendinblue

Reasons for Switching to MailUp

I find myself currently using MailUp because some of my clients set it up years ago and prefer not to face the change to a more modern platform.
Guido
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 29/11/2020

What you need, with no frills

I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.

Pros

The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).

Cons

The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).

Verified Reviewer
  • Industry: Publishing
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
5

4
Reviewed on 02/07/2018

I use MailUp weekly to build email campaigns

I like the quick and easy design and development of new email campaigns.

Pros

I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.

Cons

The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.

Rafael
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 03/11/2016

Big and profesional campaings

We work with Mailup more than 3 years, very easy to work in his website. The tools to create your newsletter is easy and profesional.

Pros

Very easy and very professional service.

Cons

The price for user

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