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About Klaviyo
Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations.
Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t, uncovering trends that help you acquire and retain new customers while inspiring existing customers to buy again. It’s all there in one intuitive place—no need to start from scratch, and no need to rely on third-party marketplaces and ad networks. With Klaviyo, it’s easy to talk to every customer like you know them, and grow your business—on your own terms.
© 2022 Klaviyo. All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.
Klaviyo pricing
Klaviyo has a free version and does not offer a free trial. Klaviyo paid version starts at US$45.00/month.
Starting Price:
US$45.00/month
Free Version:
Yes
Free trial:
No
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Klaviyo Reviews for UK Users
Feature rating
5 reviews of 445
View all reviews
DANIEL
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5
5
Reviewed on 09/09/2024
Klaviyo, an essential tool for your online store.
For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful.
Pros
The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.
Cons
The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.
Javier
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4
5
Reviewed on 23/09/2024
Great SMS and Email Marketing tool for small and mid sized companies
For the moment we believe this is one of the best SMS and Email marketing tools available.
Pros
The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives)
Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)
Cons
It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.
Reasons for Choosing Klaviyo
Features not working as expected and support was not helpful to solve the issues. (And expensive to deal with that)Switched From
MailchimpReasons for Switching to Klaviyo
Klaviyo offers a complete package which can include even CDP capabilities and easier ecommerce integrations.
Dayle
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
4
Ease of Use
3
Customer Support
1
3
Reviewed on 26/12/2019
Great product... with problems.
Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:
"Unfortunately we do not update our plugin very often - but our team will get around to it eventually."
This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.
Pros
Klaviyo is extremely easy to setup, especially compared to its competitors.
You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.
Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.
You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!
Cons
Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!
Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.
If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).
The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.
There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.
Alternatives Considered
MailchimpReasons for Choosing Klaviyo
I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.Switched From
MailchimpReasons for Switching to Klaviyo
I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.
Jenny
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5
5
Reviewed on 26/07/2024
The Universal Standard ESP
Very positive. We believe Klaviyo is the standard for ecomm.
Pros
Data-first platform that is well-supported and consistently updated to stay at the forefront of the industry. Klaviyo unlocks metrics that we use to make strategic decisions to meet our goals.
Cons
The UI is secondary to the data and analytics functionality.
Owen
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 18/09/2024
Great ecommerce focused email marketing platform
Pros
its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns
Cons
Probably the price, but its still definitely worth it and has a positive ROI
