---
description: Review of Hook Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Hook | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Customer Success Software](/directory/4628/customer-success/software) > [Hook](/software/609874/Hook)

# Hook

Canonical: https://www.softwareadvice.co.uk/software/609874/Hook

> Hook is an AI-powered customer success platform built for B2B SaaS companies. It helps customer success managers, renewals teams, and revenue operations professionals reduce churn, grow net revenue retention, and scale account coverage without adding headcount. The software is deployed cloud-based as a SaaS solution.

Core features include machine learning health scores that combine product usage, meeting sentiment, email signals, and support ticket data. Churn and upsell predictions are generated up to 180 days before a renewal event. AI agents automatically create account-level action playbooks with step-by-step guidance, and can execute tasks such as adoption nudges, renewal notifications, and risk escalations through Slack, email, and CRM integrations. Natural language querying lets teams pull customer data without technical skills. Multi-product portfolio views and parent-child account hierarchies support complex customer structures.

Hook meets SOC 2 and ISO 27001 compliance standards. No in-house data science team is required, as models retrain continuously on each organization's own renewal, churn, and expansion outcomes. Support options include documentation and direct support channels. Hook suits small to mid-sized B2B SaaS businesses looking to manage more accounts efficiently.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Hook
- **Location**: London, UK
- **Founded**: 2020

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Available Countries**: United Kingdom

## Features

- Customer Engagement
- Onboarding
- Usage Tracking/Analytics

## Integrations (5 total)

- Agentforce
- Agentforce Sales (formerly Salesforce Sales Cloud)
- Gong
- Salesloft
- Slack

## Support Options

- Email/Help Desk
- Knowledge Base

## Category

- [Customer Success Software](https://www.softwareadvice.co.uk/directory/4628/customer-success/software)

## Related Categories

- [Customer Success Software](https://www.softwareadvice.co.uk/directory/4628/customer-success/software)
- [Product Analytics Tools](https://www.softwareadvice.co.uk/directory/4437/product-analytics/software)
- [Customer Retention Software](https://www.softwareadvice.co.uk/directory/4619/customer-retention/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/609874/Hook)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/609874-Hook/> |
| en-AU | <https://www.softwareadvice.com.au/software/609874/Hook> |
| en-GB | <https://www.softwareadvice.co.uk/software/609874/Hook> |
| en-IE | <https://www.softwareadvice.ie/software/609874/Hook> |
| en-NZ | <https://www.softwareadvice.co.nz/software/609874/Hook> |

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