---
description: Review of Smaly Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Smaly | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [Smaly](/software/563202/Smaly)

# Smaly

Canonical: https://www.softwareadvice.co.uk/software/563202/Smaly

> Smaly is a French digital loyalty platform that puts your loyalty card where your customers actually keep it: in Apple Wallet and Google Wallet, right next to their bank card.

How it works
Customers scan a QR code at checkout and the card is added to their phone in seconds. No app to download, no account to create. Every visit is credited with another scan, and the card updates in real time on their device.

Built for local businesses
Smaly is designed for bakeries, restaurants, cafés, hair and beauty salons, tobacco shops, fabric stores and other independent retailers. These businesses have been stuck with paper punch cards while large chains have run sophisticated loyalty programs for twenty years. Existing professional solutions target chains and franchises, with setup fees and per-store pricing out of reach for a single shop.

What you get
- A loyalty card in your own colours, with your logo, using either a stamp system or points
- A real customer database: who comes back, how often, what rewards work
- Push notifications sent straight to your customers' lock screen, included in the subscription, no per-message cost
- A reward wheel: customers leave a Google review or follow you on social media, then spin to win a prize you define. Most competitors charge 20 to 40 euros per month for this module
- Multi-location management and an API for POS integration
- All data hosted in France, fully GDPR compliant

Pricing
39.99 euros per month with no commitment, or 32.99 euros per month billed annually. No setup fee, no hardware to buy, no long-term contract. One month free trial to test it with your own customers before paying anything.

Why it matters
A paper card gets lost, forgotten in another coat, or thrown away with the receipts. A card in the wallet is always there. And unlike paper, it tells you something: which customers are loyal, which ones stopped coming, and gives you a way to bring them back.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Smaly

## Commercial Context

- **Starting Price**: €39.99
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: 39,99 € HT/month with no commitment, cancellable in two clicks. 32,99 € HT/month equivalent with the annual plan (395,88 € billed once, after the free month). No setup fee, no hardware to buy. One-month free trial.
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English, French, Spanish
- **Available Countries**: France

## Features

- API
- Activity Dashboard
- CRM
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customisable Branding
- Gamification
- Loyalty Cards
- Loyalty Program
- Rewards
- Rewards Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Customer Loyalty Software](https://www.softwareadvice.co.uk/directory/4383/customer-loyalty/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/563202/Smaly)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/563202-Smaly/> |
| en-AU | <https://www.softwareadvice.com.au/software/563202/Smaly> |
| en-GB | <https://www.softwareadvice.co.uk/software/563202/Smaly> |
| en-IE | <https://www.softwareadvice.ie/software/563202/Smaly> |
| en-NZ | <https://www.softwareadvice.co.nz/software/563202/Smaly> |

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