--- description: Review of ActiveCampaign Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ActiveCampaign | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Account Management Software](/directory/3606/account-management/software) > [ActiveCampaign](/software/5398/activecampaign) # ActiveCampaign Canonical: https://www.softwareadvice.co.uk/software/5398/activecampaign Page: 1 / 104\ Next: [Next page](https://www.softwareadvice.co.uk/software/5398/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day. > > Verdict: Rated **4.6/5** by 2561 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2561 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Assignment Management - Autoresponders - Batch Processing - CAN-SPAM Compliance - CRM - Calendar Management - Calendar/Reminder System - Call Logging - Campaign Analytics - Campaign Management - Campaign Planning ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Account Management Software](https://www.softwareadvice.co.uk/directory/3606/account-management/software) ## Related Categories - [Account Management Software](https://www.softwareadvice.co.uk/directory/3606/account-management/software) - [CRM for Startups](https://www.softwareadvice.co.uk/directory/3235/startup/software) - [Manufacturing CRM Software](https://www.softwareadvice.co.uk/directory/3825/manufacturing/software) - [CRM Software](https://www.softwareadvice.co.uk/directory/4153/crm/software) - [Gaming and Casino CRM Software](https://www.softwareadvice.co.uk/directory/340/gaming-casino-crm/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.softwareadvice.co.uk/software/100595/mailerlite) — 4.7/5 (2256 reviews) 4. [EmailOctopus](https://www.softwareadvice.co.uk/software/132424/emailoctopus) — 4.8/5 (654 reviews) 5. [Constant Contact](https://www.softwareadvice.co.uk/software/397812/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "Active campaign stuck in time" — 3.0/5 > **Osman** | *27 March 2026* | E-Learning | Recommendation rating: 5.0/10 > > **Pros**: Their apis were able to make it good for our company to make a integration that help us to move information from our main CRM > > **Cons**: How outdated their UI is and also how is not fully integrated with some major CRMs that you had to do your own integration > > It is a good solution for the money but it requires some manual work and the support can be improved. ----- ### "Best for small businesses\!" — 5.0/5 > **Allison** | *20 February 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still. > > **Cons**: Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating\! ----- ### "One of the best out there\!" — 5.0/5 > **Magdalena** | *25 March 2026* | Education Management | Recommendation rating: 7.0/10 > > **Pros**: The best tool out there for email marketing by far and without a shadow of any doubt\! Go for it and rely on it\! > > **Cons**: Pricing must be the most important thing out there, but if it helps us make money, the it's fully justifiable. > > Great, great design, ease of use, albeit it does require some setting up and maintenance, but once it gets going, you'll love it. ----- ### "ActiveCampaign: Powered to Drive Growth in Marketing Campaigns" — 5.0/5 > **Graziana** | *15 January 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities The program records a solid integration with sales and CRM tools I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients > > **Cons**: AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning I don’t like the advanced ActiveCampaign tiers, which makes the app expensive > > ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication The program is valuable in nurturing customers conversions and improving on customer follow up The app combines sales and marketing, bringing a versatile approach to the market ----- ### "Incredible Marketing Automation and Competitive Pricing" — 5.0/5 > **Chris** | *13 November 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality. > > **Cons**: The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot. > > ActiveCampaign is an excellent platform. I've implemented it for several of my agency's clients and find it very customizable and powerful. ----- Page: 1 / 104\ Next: [Next page](https://www.softwareadvice.co.uk/software/5398/activecampaign?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/5398/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data