--- description: Review of Buffer Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Buffer | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/1666/social-media/software) > [Buffer](/software/53505/buffer) # Buffer Canonical: https://www.softwareadvice.co.uk/software/53505/buffer Page: 1 / 61\ Next: [Next page](https://www.softwareadvice.co.uk/software/53505/buffer?page=2) > Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. It facilitates the planning, execution, and analysis of social media strategies, aiming to improve engagement and follower growth. The platform offers a cohesive and streamlined approach to handling social media content through various tools aimed at optimizing user performance and efficiency. A key feature of Buffer is its ability to schedule posts across various social media platforms. This functionality allows users to plan their posts in advance, setting precise dates and times for publication, thus ensuring a consistent social media presence. The scheduling tool is designed to work seamlessly with major platforms, providing users with the ability to manage their social media content from a single dashboard. In addition to scheduling, Buffer provides analytics that enable users to measure the performance of their social media posts. This feature is vital for understanding the impact of social media campaigns, as it presents detailed insights into user engagement, reach, and overall effectiveness. By analyzing these metrics, users can refine their strategies to better meet their marketing goals. Buffer also offers a feature for monitoring user engagement. This tool allows users to keep track of interactions with their audience, such as comments and likes, across multiple accounts and platforms. As a result, businesses can strengthen their connections with clients and respond efficiently to feedback, fostering improved communication and customer relationships. Users can connect Buffer with various apps and services that complement their social media strategies. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. This integration capability ensures that Buffer remains a flexible and adaptable solution, catering to the specific needs of different users and organizations. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports. > > Verdict: Rated **4.5/5** by 1491 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1491 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Buffer - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$6.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. Free plan: Free forever Essentials: $5 per month/channel Team: $10 per month/channel - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United Kingdom, United States ## Features - @mentions - API - Alerts/Notifications - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Management - Collaboration Tools - Content Library - Content Management - Data Import/Export - Data Visualisation - Multi-Account Management - Multi-Channel Campaigns - Performance Metrics - Post Scheduling - Reporting & Statistics - Reporting/Analytics - Social Media Integration - Social Media Monitoring ## Integrations (35 total) - 123FormBuilder - Bottlenose - CoSchedule Marketing Suite - Crate - Curata - Cyfe - Databox - Determ - Eventbrite - Evernote Teams - Feedly - Google Calendar - Google Drive - IFTTT - Instagram ... and 20 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Social Media Management Tools](https://www.softwareadvice.co.uk/directory/1666/social-media/software) ## Related Categories - [Social Media Management Tools](https://www.softwareadvice.co.uk/directory/1666/social-media/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.uk/directory/3905/social-media-marketing/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software) ## Alternatives 1. 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While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text. Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns > > Using Buffer has been a transformative experience for managing my social media presence. The platform offers a seamless and efficient way to schedule and post content across various social media channels, including Twitter, Facebook, LinkedIn, and Instagram. Its intuitive interface and robust features have significantly streamlined my workflow, allowing me to focus more on creating engaging content rather than managing the logistics of posting. ----- ### "Easy way to plan and track post" — 4.0/5 > **Wesley M.** | *3 May 2025* | Nonprofit Organization Management | Recommendation rating: 8.0/10 > > **Pros**: Buffer makes it insanely simple to line up our posts across Facebook, Instagram and Twitter without having to log into Facebook, Instagram and Twitter. I enjoy the clean design in which you can see an entirely week schedule at a glance. > > **Cons**: Analytics are a little limited unless you upgrade to a higher plan and that doesn’t always work for a small nonprofit budget. > > It’s been great for making sure we’re posting consistently, even when we’re busy with campaign life and spending more time in cafes than at our desks. ----- ### "Buffer is worth the money" — 5.0/5 > **Ebonie** | *11 October 2023* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics. > > **Cons**: The interface is pretty dull but simple. ----- ### "Cool once you’re paying" — 5.0/5 > **Simon** | *7 July 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: I like Buffer’s interface, feels cleaner than other tools I tried. What works well for me is how easy it is to hook up social media accounts. > > **Cons**: The annoying part is if you don’t pay, better not even bother. It lets you set up everything and then when you’re ready to go, you get blocked with a payment pop-up. > > I ended up using it after trying another tool that was super expensive. I pretty much use it for all my posts, even if I could skip it for simple ones, but like, I gotta make the subscription worth it. ----- ### "Buffer is the best social media scheduling software" — 5.0/5 > **Kristen** | *19 February 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I love Buffer because I am able to schedule all my social media posts in one place > > **Cons**: It has gotten a but pricey but I love its convenience > > I prefer Buffer for all of my social media posting needs ----- Page: 1 / 61\ Next: [Next page](https://www.softwareadvice.co.uk/software/53505/buffer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/53505/buffer) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data