--- description: Review of Buffer Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Buffer | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/1666/social-media/software) > [Buffer](/software/53505/buffer) # Buffer Canonical: https://www.softwareadvice.co.uk/software/53505/buffer Page: 1 / 61\ Next: [Next page](https://www.softwareadvice.co.uk/software/53505/buffer?page=2) > Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. It facilitates the planning, execution, and analysis of social media strategies, aiming to improve engagement and follower growth. The platform offers a cohesive and streamlined approach to handling social media content through various tools aimed at optimizing user performance and efficiency. A key feature of Buffer is its ability to schedule posts across various social media platforms. This functionality allows users to plan their posts in advance, setting precise dates and times for publication, thus ensuring a consistent social media presence. The scheduling tool is designed to work seamlessly with major platforms, providing users with the ability to manage their social media content from a single dashboard. In addition to scheduling, Buffer provides analytics that enable users to measure the performance of their social media posts. This feature is vital for understanding the impact of social media campaigns, as it presents detailed insights into user engagement, reach, and overall effectiveness. By analyzing these metrics, users can refine their strategies to better meet their marketing goals. Buffer also offers a feature for monitoring user engagement. This tool allows users to keep track of interactions with their audience, such as comments and likes, across multiple accounts and platforms. As a result, businesses can strengthen their connections with clients and respond efficiently to feedback, fostering improved communication and customer relationships. Users can connect Buffer with various apps and services that complement their social media strategies. Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere. This integration capability ensures that Buffer remains a flexible and adaptable solution, catering to the specific needs of different users and organizations. Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports. > > Verdict: Rated **4.5/5** by 1491 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1491 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Buffer - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$6.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. Free plan: Free forever Essentials: $5 per month/channel Team: $10 per month/channel - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United Kingdom, United States ## Features - @mentions - API - Alerts/Notifications - Automated Publishing - Automated Scheduling - Calendar Management - Campaign Management - Collaboration Tools - Content Library - Content Management - Data Import/Export - Data Visualisation - Multi-Account Management - Multi-Channel Campaigns - Performance Metrics - Post Scheduling - Reporting & Statistics - Reporting/Analytics - Social Media Integration - Social Media Monitoring ## Integrations (35 total) - 123FormBuilder - Bottlenose - CoSchedule Marketing Suite - Crate - Curata - Cyfe - Databox - Determ - Eventbrite - Evernote Teams - Feedly - Google Calendar - Google Drive - IFTTT - Instagram ... and 20 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Social Media Management Tools](https://www.softwareadvice.co.uk/directory/1666/social-media/software) ## Related Categories - [Social Media Management Tools](https://www.softwareadvice.co.uk/directory/1666/social-media/software) - [Social Media Marketing Tools](https://www.softwareadvice.co.uk/directory/3905/social-media-marketing/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software) ## Alternatives 1. [Vista Social](https://www.softwareadvice.co.uk/software/334099/vista-social) — 4.9/5 (907 reviews) 2. [Publer](https://www.softwareadvice.co.uk/software/70129/publer) — 4.8/5 (949 reviews) 3. [Instagram](https://www.softwareadvice.co.uk/software/115029/instagram) — 4.7/5 (5189 reviews) 4. [Zoho Social](https://www.softwareadvice.co.uk/software/392457/zoho-social) — 4.7/5 (3439 reviews) 5. [Hootsuite](https://www.softwareadvice.co.uk/software/137620/hootsuite) — 4.4/5 (3799 reviews) ## Reviews ### "Buffer Is My Preferred Social Media Management Tool" — 5.0/5 > **Kelly** | *30 April 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I schedule posts for my clients and podcast with ease. I can schedule to every social media platform. You can reply to followers within the app. > > **Cons**: The problems with posts going through have been happening every week. I do like that you can have 3 platforms for free but each additional platform is 5 dollars and that can add up if you're managing many accounts. > > Good experience. Buffer is my preferred social media scheduler. Whenever I get another client and they want me to recommend a scheduler I always say Buffer. ----- ### "Solid social media management platform with reasonable price." — 4.0/5 > **James** | *10 June 2023* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: I like their logo and their multi platform functionality. > > **Cons**: I dislike having to pay more for the interactive inbound connectivity. > > Good platform for solid social media connections and publishing features. It would be nice if the interactive features were included for the base price. ----- ### "Buffer is worth the money" — 5.0/5 > **Ebonie** | *11 October 2023* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics. > > **Cons**: The interface is pretty dull but simple. ----- ### "Redesigned our information presentation" — 5.0/5 > **Sharem** | *14 January 2023* | Writing & Editing | Recommendation rating: 10.0/10 > > **Pros**: What I like the most about Buffer is the Scheduling of your content. It gives you more time to do other task once you are done scheduling them. It is easy to setup and navigate and hassle free. > > **Cons**: I don't see any problem of using Buffer. I feel light after scheduling my content to buffer. I never encounter any missing post of my content. > > I have a wonderful experience with Buffer. To be honest I am still using it and I am loving it. I am so glad that I discover this software. Setting the standard of skills and management in social media. ----- ### "One of the best social media management platforms with a high price for teams" — 5.0/5 > **Darien** | *14 January 2020* | Religious Institutions | Recommendation rating: 7.0/10 > > **Pros**: Buffer is perhaps one of the simplest \& easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times \& days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram \& Instagram stories, team management features \& more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity \& base features, yet it suffers in a few key areas. > > **Cons**: I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story \& first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure \& different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure \& subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels. > > Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management \& multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI \& high quality features for the free \& low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs. ----- Page: 1 / 61\ Next: [Next page](https://www.softwareadvice.co.uk/software/53505/buffer?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/53505/buffer) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data