--- description: Review of PassKit Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: PassKit | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [PassKit](/software/533780/PassKit) # PassKit Canonical: https://www.softwareadvice.co.uk/software/533780/PassKit Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/533780/PassKit?page=2) > PassKit is a platform designed for mobile wallet engagement, enabling businesses to create, manage, distribute, and analyze Apple Wallet and Google Wallet passes without requiring customers to download an app. It supports industries such as travel, retail, hospitality, sports, and events, offering digital solutions for loyalty programs, membership cards, coupons, event tickets, boarding passes, and gift cards. The platform includes customizable templates that allow businesses to implement mobile wallet solutions with their own branding, fields, and rules. It supports integration with existing systems through APIs, webhooks, and third-party connectors such as Zapier and Make, facilitating real-time synchronization with CRM, POS, and other business systems. PassKit enables dynamic updates to passes, allowing businesses to modify information such as points, balances, and redemption status instantly. PassKit adheres to high security standards with SOC 2 Type II certification and reliable uptime. It includes analytics and tracking features that allow businesses to monitor engagement through a unified dashboard. > > Verdict: Rated **4.7/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 9 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: PassKit ## Commercial Context - **Starting Price**: US$39.50 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: PassKit uses a transparent, scalable pricing model built around two components: a user-based Platform Fee and usage-based pass volume billing. This structure ensures businesses of all sizes can start quickly, expand gradually, and only pay for the resources they actually use. Platform Fee (User-Based Pricing) The Platform Fee is based on the number of PassKit account usernames (admin or staff logins) required to manage your programs. This fee provides access to the PassKit platform, including the Pass Designer, distribution tools, automation features, analytics dashboards, API access, and the PassReader app for scanning and validation. The Platform Fee also includes an allowance of 250 multi-use passes and 250 single-use passes each month. Multi-Use Pass Volume Billing Multi-use passes are designed for digital experiences that update over time. A single multi-use pass stays with one customer and can display points, tiers, balances, visit counts, expiration dates, or personalized data. These passes are ideal for: - Loyalty programs - Memberships - Gift cards - Annual or seasonal passes - Subscription or recurring access - Tiered or points-based rewards Billing for multi-use passes is automatic and usage-based. You are charged according to the number of active multi-use passes in your account during each billing cycle. There are no minimums, no fixed commitments, and usage scales up or down as your customer activity changes. Single-Use Pass Volume Billing Single-use passes are designed for one-time redemption, making them ideal for: - Digital coupons and vouchers - Promo codes and limited-time offers - Event tickets - Day passes - One-time access control - Time-sensitive marketing campaigns The first 250 single-use passes are included in the Platform Fee each month. After that, pricing follows tiered, usage-based billing. Costs scale down significantly as volume increases, making large promotional or ticketing campaigns highly cost-effective. Volume Tier Transparency PassKit publishes its complete pricing tiers online for both multi-use and single-use passes. Current rates can be viewed at: passkit.com/pricing/rates/ Billing and Flexibility PassKit charges monthly based on: 1. The number of PassKit usernames in your account 2. The number of multi-use and single-use passes active during the billing period There are no long-term contracts, no required pre-purchase of pass blocks, and no penalties for scaling down. This elasticity makes it easy to launch pilot programs, test new offerings, or expand to new locations. What This Means for Businesses PassKit’s pricing model is designed for maximum flexibility: - Pay only for the usernames you need - Scale pass usage up or down automatically - Start small with included pass allowances - Expand without changing plans - Support multiple locations, brands, or teams - Avoid the cost and complexity of building a mobile app Whether you’re issuing a few hundred passes or managing millions across multiple markets, PassKit provides a transparent, scalable foundation for mobile wallet engagement. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - API - Activity Dashboard - CRM - Campaign Analytics - Customer Activity Tracking - Customer Profiles - Customisable Branding - Customisable Templates - Discount Management - Engagement Tracking - Gift Card Management - Loyalty Cards - Loyalty Program - Membership Management - Performance Metrics - Rewards Management - Third-Party Integrations ## Integrations (12 total) - Braze - CodeREADr - Eats365 - Iterable - Mailchimp - Make - Shopify - Squarespace - Stripe - Wix - WooCommerce - Zapier ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [Customer Loyalty Software](https://www.softwareadvice.co.uk/directory/4383/customer-loyalty/software) ## Alternatives 1. 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The support is brilliant when you need it and their new bot helps heaps. > > **Cons**: We are a volunteering organization so were hoping for a discount or support, Original setting up of the cards was a bit hit and miss. ----- ### "Good Value, Easy to Use, and Gets the Job Done" — 5.0/5 > **Mahvish** | *18 April 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: We chose PassKit mainly because of the cost, and to be fair it’s been really good value for money. Compared to other options, the pricing is very reasonable, which made it an easy decision for us as an organisation. The platform itself is quite clean and simple to use. The interface is neat and intuitive, so it doesn’t take long to get used to, even if you’re not particularly technical. I’m currently looking into integrating it with Mailchimp, which looks possible and is a nice option to have. It’s useful knowing it can link in with other systems as we develop things further. From a day-to-day point of view, it works well. It’s easy to send out cards individually or in bulk, which saves a lot of time. I also like that I can see when a card has actually been installed, as it gives a bit more visibility. The best feature for me, and something we didn’t have before, is the live update side. If we need to change anything on a card, we can just update it and it reflects straight away without the person needing to reinstall it. That’s made a big difference. > > **Cons**: In terms of downsides, there are a couple of things that could be improved. The search and filter function does work, but it feels a bit clunky at times and not as smooth as it could be. Also, the deletion side isn’t ideal, you’re limited to working through batches (e.g. 50 at a time), which can be a bit frustrating. It would be helpful to have something like bulk deletion for unclaimed cards to make that process easier. Other than that, it more or less does what we need it to do, and it does it well. Can’t really fault it beyond those points. > > Overall, it’s a solid and reliable platform that does what we need it to do without overcomplicating things. It’s good value for money, easy to use, and the key features work well in practice. Customer support has also been satisfactory whenever needed, which adds a bit of reassurance. ----- ### "Membership & Coupon Review" — 4.0/5 > **Alex** | *27 April 2026* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The onboarding was great - I especially appreciated the help with the apple certificate. The real-time updates to passes in fantastic. Wonderful customer service. > > **Cons**: The design interface is clunky and not user friendly. I wish there was a way to restrict coupon distribution (one per email). > > Overall a good experience. I hope to see improvements in the design aspect in the future. A little more streamlined would be great. ----- ### "Affordable Digital Membership Card Options" — 4.0/5 > **Kyla** | *20 April 2026* | Museums & Institutions | Recommendation rating: 8.0/10 > > **Pros**: It is inexpensive and very custamizable\! It also seems like our guests are easily able to download the digital membership cards that we use PassKit for. > > **Cons**: It is a bit difficult to get things set up because you're left to do the Apple Certificates and things like that on your own. Without a designated IT department at our institution, that was quite a challenge, but I did figure it out. > > I would say our overall experience with PassKit is pretty high\! They try to answer questions when they can, although I think they are across the ocean from where we are so sometimes the response hours don't line up the greatest. But still very helpful\! ----- ### "Great Solution for Adding Digital Wallet Passes for Bookings" — 5.0/5 > **Ayan** | *14 April 2026* | Airlines/Aviation | Recommendation rating: 9.0/10 > > **Pros**: At Dublin Airport, we use PassKit to deliver bookings such as Fast Track, lounges, car park, and Airport Club directly to passengers’ digital wallets. It integrates seamlessly, making it very convenient to access everything in one place and reduces reliance on the app, improving the overall passenger experience. > > **Cons**: The admin panel for setting up passes has a slight learning curve initially, particularly around navigation and discoverability. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/533780/PassKit?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/533780/PassKit) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data