--- description: Review of Upfirst Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Upfirst | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Virtual Assistant Tools](/directory/4488/virtual-assistant/software) > [Upfirst](/software/527098/Upfirst) # Upfirst Canonical: https://www.softwareadvice.co.uk/software/527098/Upfirst > Upfirst is an AI-powered answering service designed for small businesses. It provides call coverage to ensure no call is missed. The service allows users to customize the AI receptionist with details about their business, write a custom greeting, and set call handling preferences. This enables the AI agent to provide a positive experience for callers and gather important information like email addresses or phone numbers. The AI can then forward important calls directly to the user, avoiding missed opportunities. Users also receive detailed call summaries to stay informed. Upfirst is a solution for small businesses across industries such as law, real estate, accounting, restaurants, insurance, and more. > > Verdict: Rated **5.0/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 5 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Upfirst ## Commercial Context - **Starting Price**: US$24.95 - **Pricing model**: (Free Trial) - **Pricing Details**: All plans include professional, around-the-clock answering. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese - **Available Countries**: Albania, Andorra, Argentina, Austria, Belarus, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Chile, Colombia, Croatia, Cyprus, Czechia, Denmark, Ecuador, Estonia, Falkland Islands, Faroe Islands and 48 more ## Features - AI/Machine Learning - Automated Responses - Business Process Automation - Conversation Intelligence - Multi-Language - Natural Language Processing - Personalisation - Reporting/Analytics - Third-Party Integrations - Transfers/Routing - Virtual Personal Assistant (VPA) ## Integrations (4 total) - Clio - Google Calendar - Microsoft Outlook - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Virtual Assistant Tools](https://www.softwareadvice.co.uk/directory/4488/virtual-assistant/software) ## Alternatives 1. [micro1](https://www.softwareadvice.co.uk/software/529654/micro1) — 4.9/5 (226 reviews) 2. [fonio.ai](https://www.softwareadvice.co.uk/software/524547/fonio-ai) — 4.9/5 (95 reviews) 3. [STAN AI](https://www.softwareadvice.co.uk/software/445808/stan-ai) — 4.7/5 (13 reviews) 4. [Wing](https://www.softwareadvice.co.uk/software/224578/wing) — 4.8/5 (69 reviews) 5. [Mindset AI](https://www.softwareadvice.co.uk/software/525825/Mindset-AI) — 4.9/5 (15 reviews) ## Reviews ### "A must have for any business" — 5.0/5 > **Will** | *6 November 2025* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Seamless intergration and the functionality is near perfect. We do not miss calls anymore and everything is recorded. Our productivity has increased 10 fold > > **Cons**: Honestly there is nothing we do not like about Upfirst. It is a very simple product to use and all of our customers love to interact with it. > > Beyond Positive. The Upfirst team is always there to help us out with any questions and is always open to building new features we suggest ----- ### "Amazing Service" — 5.0/5 > **Darren** | *6 November 2025* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: Upfirst has been an absolute game-changer for my business\! The Value for Money is incredible, especially considering how much it helps with Assistant Tasks and Answering Questions. Their Customer Support is top-notch, always responsive and helpful. The Ease of Use of the service is fantastic, making it simple to integrate into my workflow. It truly feels like an extension of my Team, ensuring no call goes unanswered. Highly recommend\! > > **Cons**: So far, we have no cons with using the system. We feel the service is great and the price of the system is very reasonable. > > My experience with the system has been great overall. The setup is very easy and the support is super ----- ### "For a small non-profit with only one employee, this is a huge time saver\!" — 5.0/5 > **Matthew** | *18 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: It is so easy to set up and get going. The initial tech support was very supportive > > **Cons**: Absolutely nothing\!\!\! > > Our AI receptionist has taken so much off our plates and at the same time provide our guests information they need more quickly than waiting a return call. Our guests really appreciate it as well. ----- ### "Great Produtc" — 5.0/5 > **Elizabeth** | *2 March 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: Easy setup\!\! Very easy to use. I love that I never miss a call and can easily see and hear what the caller is needing. > > **Cons**: I haven't found anything I don't like about it. So far, the service has been very easy to use and never misses a call. > > I has been a great pleasure having this extra tool to help with the daily operation of the business. ----- ### "UpFirst Answering saves the day" — 5.0/5 > **Michael** | *2 October 2025* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: I absolutely love how well the UpFirst Answering AI responds now that I've fed it data about my company. It handles the vast majority of callers' questions more efficiently than I could myself. It’s been a lifesaver when I’m busy and can’t respond right away. Plus, it sends out text links quickly and answers pricing questions on the spot. For the rare items it didn’t catch right away, I just gave it a bit more info, and it quickly learned and adapted. Really impressed\! > > **Cons**: Would love to see CNAM caller ID lookup. Like the accurate data capture yet took a few script edits to get spellback confirmation consistent. > > Helpful responsive customer support. Was talking to knowledgable individuals who knew the business (product).they were responsive and quick to help provide solutions. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/527098/Upfirst) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data