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description: Review of Rule Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Rule | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [Rule](/software/483556/Rule)

# Rule

Canonical: https://www.softwareadvice.co.uk/software/483556/Rule

> Rule is a Swedish SaaS platform for Marketing Automation and Customer Engagement, built for marketing teams, CRM professionals, and growth-focused businesses. Automate personalized customer journeys across Email, SMS, RCS, and Social Channels with ease. Rule helps businesses of all sizes streamline communication across the entire lifecycle — from onboarding to retention — with advanced segmentation, trigger-based workflows, and real-time data.

Founded in 2007, Rule is trusted by startups and global enterprises alike. With powerful integrations, scalability, and a privacy-first infrastructure (hosted in Sweden and GDPR-compliant), Rule fits into any tech stack and grows with your needs.

Key features include:

- Omnichannel campaign automation

- Real-time personalization and segmentation

- Scalable workflows

- CRM/e-commerce integrations

- GDPR-ready data privacy

Whether you're scaling or simplifying, Rule makes powerful communication effortless.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Rule Communication
- **Founded**: 2007

## Commercial Context

- **Starting Price**: €0.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Rule’s pricing model is designed to empower marketing teams and CRM professionals with a transparent, flexible, and scalable solution for all their digital engagement needs. With clear, no-hidden-fee pricing tiers, Rule stands apart from competitors by offering a structure that adapts to both startups and enterprises. Our competitive plans deliver essential features for advanced marketing automation across channels like Email, SMS, RCS, and Social Media, ensuring that every campaign is powered by data-driven insights. Experience a pricing strategy that not only fuels innovation but also optimizes ROI, helping you achieve real results in customer engagement and conversion. Discover how Rule’s intelligent pricing can drive your business forward.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English, German, Norwegian, Swedish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- Activity Dashboard
- Automated Responses
- CRM
- Campaign Analytics
- Campaign Management
- Customer Segmentation
- Customisable CTAs
- Customisable Templates
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Marketing
- Event Triggered Actions
- Landing Pages/Web Forms
- Lead Management
- List Management
- Marketing Automation
- Mass Texting

## Integrations (14 total)

- Centra
- Confetti
- Google Analytics 360
- Hello Retail
- Nosto
- Raptor
- Shopify
- Sift Lab
- Sitoo
- Triggerbee
- Trustpilot
- WooCommerce
- Yotpo
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software)
- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software)
- [SMS Marketing Software](https://www.softwareadvice.co.uk/directory/4532/sms-marketing/software)
- [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/483556/Rule)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/483556-Rule/> |
| en-AU | <https://www.softwareadvice.com.au/software/483556/Rule> |
| en-GB | <https://www.softwareadvice.co.uk/software/483556/Rule> |
| en-IE | <https://www.softwareadvice.ie/software/483556/Rule> |
| en-NZ | <https://www.softwareadvice.co.nz/software/483556/Rule> |

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