--- description: Review of pr.co Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: pr.co | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Public Relations Software](/directory/4186/public-relations/software) > [pr.co](/software/472371/pr-co) # pr.co Canonical: https://www.softwareadvice.co.uk/software/472371/pr-co Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/472371/pr-co?page=2) > pr.co is a cloud-based platform designed for PR professionals to share brand stories. It serves various organizations including startups, enterprises, agencies, governments and NGOs, by facilitating strategic content presentation. The solution offers three website solutions: online newsrooms for brands with PR teams, corporate sites for multinational organizations, and press pages for smaller businesses. The software includes a publishing CMS for creating PR content, a CRM system for managing media contacts, and collaboration tools for team projects. It supports media relations by providing journalists with accessible information and aids in market expansion through scalable PR strategies. Additionally, pr.co helps organizations build brand awareness using both traditional PR and inbound content strategies. > > Verdict: Rated **4.6/5** by 11 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 11 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: pr.co - **Location**: Amsterdam, Netherlands - **Founded**: 2014 ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Everything you need to create, publish, share, and report your PR efforts. Organized into plans that scale with your team. All plans include onboarding and ongoing support. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, European Portuguese, Finnish, French, German, Greek, Italian, Japanese, Polish, Portuguese, Spanish, Swedish, Thai, Turkish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - API - Activity Tracking - Approval Process Control - Campaign Analytics - Campaign Management - Campaign Planning - Clippings Management - Communication Management - Contact Management - Content Library - Customisable Reports - Data Import/Export - Data Visualisation - Digital Asset Management - Direct Mail Management - Email Distribution - Media Monitoring - Monitoring - Multi-Channel Distribution - Press Monitoring ## Integrations (5 total) - Google Analytics 360 - Google Tag Manager 360 - Matomo - Slack - Zapier ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Public Relations Software](https://www.softwareadvice.co.uk/directory/4186/public-relations/software) ## Alternatives 1. [MediaHQ](https://www.softwareadvice.co.uk/software/421276/mediahq) — 4.6/5 (75 reviews) 2. [Brand24](https://www.softwareadvice.co.uk/software/24347/brand24) — 4.7/5 (254 reviews) 3. [Prezly](https://www.softwareadvice.co.uk/software/261185/prezly) — 4.7/5 (66 reviews) 4. [Cision](https://www.softwareadvice.co.uk/software/128782/cision) — 3.8/5 (89 reviews) 5. [JournoLink](https://www.softwareadvice.co.uk/software/337962/journolink) — 4.8/5 (6 reviews) ## Reviews ### "PR is always changeable and press contacts always up to date." — 4.0/5 > **Luc** | *23 July 2018* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Amongst the many features I love about PR.co, I think my favourite are: 1. Because the Press Release is online, I can change the content or photos anytime I want, which helps me look less stupid when I spell a name incorrectly. 2. I love that I can provide the press with ready-to-use high res photos. 3. I love that I can filter my press contacts and that they will ALWAYS be up to date. > > **Cons**: Blue is an overused colour on the internet and I feel like when you get to 500 press contacts you should receive a reward. > > Easy to manage press room that stays up to date and allows me to archive clippings as well. Now all my stuff is in one place. ----- ### "Very user-friendly newsroom application with great workflow capabilities" — 4.0/5 > **Ronald** | *13 June 2018* > > **Pros**: Pr.co is an easy set-up and easy-to-use news room solution. It offers great value for your (limited) budget. I am impressed by the SEO capabilities. If applied well, you'll be surprised to see your news releases crawl up into the Google SERPs. > > **Cons**: Standard capabilities to customize your news room to your corporate identity and/or the look and feel of your website is limited. ----- ### "Great platform to manage press releases, news and media outreach" — 4.0/5 > **Madeline** | *18 March 2020* | Automotive | Recommendation rating: 8.0/10 > > **Pros**: The user interface is very much self-explaining and makes onboarding of additional users within our team quite smooth. It is easy to request design adjustments of the pr.co team, and adjust the design of the newsroom to the one of your website. > > **Cons**: When you send an email and include \*full campaign\* the images of the PR are not copied which leads to random titles within the release. Sometimes I wish I'd had more freedom to just update numbers or content myself. For the future: It would be a nice add-on to integrate a journalist database into pr.co, atm we are using external ones. > > The team is always very responsive and helpful. Problems are fixed within minutes, maximum a few days. Great customer experience\! ----- ### "pr.co is a great tool to manage your press outreach" — 4.0/5 > **Niels** | *4 May 2018* | Recommendation rating: 8.0/10 > > **Pros**: The tool is very no-nonsense and extremely user friendly. It also comes with great customer support. > > **Cons**: It would be nice if there would be an option to integrate an external pr database to get your news to the right audience. > > pr.co made it easy for me to create, distribute and monitor our press campaigns. ----- ### "Excellent service. User friendly functionality. Friendly and patient employees." — 5.0/5 > **Thorsten** | *24 April 2018* | Recommendation rating: 10.0/10 > > **Pros**: The design interface is intuitive and the added link + image options gives a professionalism to the PR that we haven't found on previous services. Outreach function is also super useful for targeting specific networks and managing mailing lists. > > **Cons**: Not a lot\! We've used this service since 2015 because it's wonderful\! Sometimes the image uploading can be slow, but the overall gallery layout looks great. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/472371/pr-co?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/472371/pr-co) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data