--- description: Review of MailPoet Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: MailPoet | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [MailPoet](/software/449977/MailPoet) # MailPoet Canonical: https://www.softwareadvice.co.uk/software/449977/MailPoet Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.uk/software/449977/MailPoet?page=2) > MailPoet is an email marketing plugin designed for WordPress websites. This plugin is used by website owners to communicate with subscribers and grow their audience. MailPoet caters to a range of industries and businesses that use WordPress, from bloggers and small business owners to larger e-commerce stores powered by WooCommerce. The plugin offers features to automate and streamline email marketing. Users can create customized email newsletters, post notifications, and automated marketing campaigns for WooCommerce without any design or coding skills. MailPoet provides pre-built email templates that can be easily personalized to match the user's brand and content. MailPoet makes it easy to manage email lists, segment subscribers, and track campaign performance all from the WordPress dashboard. With its user-friendly interface and robust set of features, MailPoet serves an email marketing solution for WordPress users looking to effectively communicate with their audience. > > Verdict: Rated **4.0/5** by 31 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 31 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Automattic - **Location**: San Francisco, US ## Commercial Context - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Autoresponders - Campaign Analytics - Click Tracking - Customer Segmentation - Customisable Branding - Customizable Fields - Email Campaign Management - Email Tracking - Engagement Tracking - GDPR Compliance - List Management - Newsletter Management - Personalisation - Product Recommendations - Reporting/Analytics - Subscriber Management - Template Management - Third-Party Integrations ## Category - [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software) ## Alternatives 1. 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It has some pre-made templates that are very attractive and easily customizable for creating awesome newsletters, sign-up forms, welcome emails, etc. Easy to integrate. this tool makes it absolutely trouble-free to import data from other email marketing software like Mailchimp and others. Post notifications- Mail poet, allows you to quickly encompass your most popular or new posts within a specific email campaign; this way when your subscribers receive either a welcome email or some other type from you, they will also be recommended your newest or most popular published article. I kind of like this feature because it's a smart way of retaining subscribers. The more they are notified about your famous or future works, the more your traffic increases. For me, it's one of the best ways to bump up customer retention rates. Another exceptional feature I discovered with this tool is, based on the behaviours of your subscribers, you can create separated campaign partitions for each set of subscribers. For instance, those who do not always open your emails, those who take specific actions depending on your offers. > > **Cons**: It's just good for me to say, I'm satisfied. > > It makes it easy for us at supersales-guys-and gals to keep in touch with our clients and has added some value to the sales force. It's indeed a tool to recommend. It doesn't really matter if you are a complete novice, newbie or an expert with email marketing or lead generation tools- with mail poet, you will yield quality results. ----- ### "More Expensive for Less Features" — 4.0/5 > **Melle** | *18 November 2022* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Super easy to use interface, lots of great guidance for mailing list management, great (and time saving integration with WordPress) > > **Cons**: It is INCREDIBLY expensive for the feature list. There's really nothing advanced about it. If the price point were different, I would say that it's a good starter program for someone looking to start building their mailing list, but the truth is, some more feature rich competitors have a much better starter package. It's also a bit buggy. Sending (or getting it to send) can be a pain. The analytics aren't good enough to really learn much about your audience and the complexity of the builder leaves a bit to be desired. > > Overall, if you have a super small list and you're just starting out, it's a great way to use the WordPress interface to do one more thing. It's got a straightforward editor (albeit a bit basic) that lets you do more or less what you need to do with a mailer. You can schedule your emails, set up welcome and follow-up emails from woo-commerce and even set up some basic re-engagement. It also does a great job of teaching beginning users about email list rules and etiquette, which is a nice touch. We set it up for plenty of clients, and I haven't heard a lot of negative feedback (until their lists grow and pricing becomes an issue). ----- ### "If you are considering it, don't. Move your head to better options" — 2.0/5 > **Anonymous User** | *18 November 2024* | Arts & Crafts | Recommendation rating: 3.0/10 > > **Pros**: It's directly integrated inside of Wordpress, so you can manage your email campaign directly from your website. But a part from that is a mess > > **Cons**: The editor, the email editor is something so hateful, so stressing, so frustrating I stopped using it. > > I would not raccomand it due to incredible bugs inside its email edior that will make you scream internally ----- ### "MailPoet" — 5.0/5 > **Ngenge** | *3 August 2022* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: MailPoet is a pretty nice WordPlugin to design attractive signup forms. I love every single quality of premade forms available and they're easily customization. The plugin provides equally offers video guides which are very helpful. the price is affordable and the customer support service is quite a proactive than expected. It's an awesome tool for building nice in-line and pop-up forms > > **Cons**: Block editing using get too associated with Gutenberg and sometimes becomes a little bit laggy. > > Overall, MailPoet is good for building nice sign-up and newsletters. Try it. ----- ### "High-quality drag and drop Newsletter plugin you can use within WordPress" — 4.0/5 > **Justin** | *8 February 2022* | Information Technology & Services | Recommendation rating: 7.0/10 > > **Pros**: It saves a lot of time and removes technical hurdles for many users from dealing with several different software to be able to send nice and professional newsletters. WordPress notification emails can be sent using MailPoet service, so your emails going to spam problem is now gone. > > **Cons**: Its segmentation and integrations are limited to WordPress core features and WooCommerce only. You can use automation tools like Zapier, but it is strange you sending data out to Zapier and send back to WordPress. Majority of users running WordPress are not on managed platforms, it would encounter technical and performance problems, I believe. It does not support Multisite, that really let me down. It does not support multilingual either. > > Pretty satisfied. User-friendly interface. Easy deployment. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.uk/software/449977/MailPoet?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/449977/MailPoet) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data