About MailPoet

MailPoet is an email marketing plugin designed for WordPress websites. This plugin is used by website owners to communicate with subscribers and grow their audience. MailPoet caters to a range of industries and businesses that use WordPress, from bloggers and small business owners to larger e-commerce stores powered by WooCommerce. The plugin offers features to automate and streamline email marketing. Users can create customized email newsletters, post notifications, and automated marketing campaigns for WooCommerce without any design or coding skills. MailPoet provides pre-built email templates that can be easily personalized to match the user's brand and content. MailPoet makes it easy to manage email lists, segment subscribers, and track campaign performance all from the WordPress dashboard. With its user-friendly interface and robust set of features, MailPoet serves an email marketing solution for WordPress users looking to effectively communicate with their audience.
MailPoet Software - MailPoet’s drag-and-drop editor

MailPoet pricing

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
No

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Browse MailPoet Reviews

29 of 29 reviews
Sort by:
Tony
Tony
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 24/05/2024

MailPoet - A must have for SMB businesses to keep customers engaged.

99% positive. Love the plug-in, will continue using it daily and we continue recommending the plug-in.

Pros

I like the list management, I like that everything you really need is bundled in a single plugin, and it's free. Yes, there are add-ons, and you will need to upgrade for high-volume emailing, but for a small business to send out a weekly newsletter to a moderate-sized list, it's the way to go.

Cons

There isn't much. I do wish that the signup widgets were more customizable and a bit more intuitive, but it's nothing you can't figure out with a little work.

Daryl
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 11/12/2024

MailPoet delivers

I develop website on the WordPress platform, and for a while was using the Mailchimp plugin as the go to source. I was introduced to Mailpoet and have not looked back as a solution for clients that need that type of functionality.

Pros

The robust function for the out of box product.

Cons

You need a firm understanding of how email marketing works for your targeted audience.

  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
2
Functionality
3
Ease of Use
3
Customer Support
3

2
Reviewed on 18/11/2024

If you are considering it, don't. Move your head to better options

I would not raccomand it due to incredible bugs inside its email edior that will make you scream internally

Pros

It's directly integrated inside of Wordpress, so you can manage your email campaign directly from your website. But a part from that is a mess

Cons

The editor, the email editor is something so hateful, so stressing, so frustrating I stopped using it.

Alternatives Considered

Acumbamail

Reasons for Switching to MailPoet

I moved from MailPoet to Acumba at the end
Lea
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 01/12/2023

Finally, an easy-to-use email plugin

I've been very pleased with MailPoet's service. I wouldn't use another plugin for email.

Pros

MailPoet is easy to use. Plain and simple, ease of use is most important to me. It is very easy to create attractive newsletters. I'm so grateful!

Cons

Nothing much! MailPoet has a very reasonably priced subscription and a great free option until you're ready to pay for something bigger.

Marcius
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 17/03/2022

Easy subscribers integrated right into WordPress

Now that MailPoet has been acquired by WooCommerce, it has become an industry standard for Wordpress. Of course, this can be both a good and a bad thing, depending on how they will chose to move forward with this.
It still is a very easy to use tool which I recommend to anyone starting a website or anyone with a niche website that has a small audience. For the most part, you won't need anything more complicated unless you chose and want to expand. But beware of the cons I've listed here.

Pros

Mailpoet is very easy to use. It's specifically designed for the average Joe. You can easily integrate it into your Wordpress and start capturing leads. It has a good amount of features to be useful but not too many to be overwhelming and it integrates with Woocommerce, which means it has functionality to run an ecommerce store. Or you can use it for just running a blog and use the "send emails of the latest blogs posted" feature.

Cons

While the subscriber data is technically hosted on the website, it's more of a hybrid solution. Yes all subscribers are stored in the Wordpress site, but the email deliverability is done through MailPoet and they are pretty quick to punish anything that "looks" like SPAM and disable your email deliverability without appeal. For this reason I only recommend you subscribe to the monthly plan, not the annual plan.
You can change your email sending provider to something else, sure, they allow you to do it. But, your usage of the plugin and the cost is still based on the number of subscribers even if you're using someone else's email delivery plan, which seems nuts since all the data is on your server and the usage of the plugin whether it's 1 subscriber or 1 million doesn't affect them at all if you're using someone else's email delivery service.
The free plan has a 1000 subscriber limit, which is fine for most small sites, but only a delivery of 5000 emails per month, which - if you have 1000 subscribers - that means you'll only be sending 5 emails a month.

Gregory
Gregory
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
5
Customer Support
1

3
Reviewed on 28/06/2023

Never seen a customers services like that + They constently lock your account

Bad, the fact that they locked your account and are not reactive to restore it it's a nightmare. They make us loose thousand $ in two weeks and they don't care...

Pros

Full integration in Wordpress and the fact that you know exactly the return on the newsletter

Cons

The After Sales services and the fact that they lock account for pseudo "spam" declaration : 9 cases on 15000 mails sent...

Gustavo
Gustavo
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
3
Customer Support
4

5
Reviewed on 07/05/2022

Great Email Marketing Platform

MailPoet does provide a good service overall. It shows good metrics about the emails sent, does have a nice integration with WooCommerce, and you can reach with easy its customer service.

Pros

It is easy to integrate with a WordPress site
It does have a free service up to 1000 email addresses
MailPoet does provide a good email editor withing WordPress who makes easy to access any website resource media.

Cons

It depends on WordPress solely, then you can make any campaign other than having a website running.

Alternatives Considered

Kit, ActiveCampaign, MailerLite and Mailchimp

Reasons for Choosing MailPoet

MailPoet does provide a better free tier for beginners, it does integrate easily with Divi, WordPress, WooCommerce and many related pluggins.

Switched From

Kit, ActiveCampaign and Mailchimp

Reasons for Switching to MailPoet

I tried them all before changing to MailChimp, some of them offer a good thirdpaty email platform to be managed separately from a website. But the integration offered by MailPoet supposed a huge advantage over the competition.
Ninos
Ninos
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 07/01/2022

Settled with MailPoet!

Overall we're happy with the product and use it often on several client websites

Pros

* Mailpoet is easy to use, I like features like adding Posts when designing the email template.

* I think the premium plan is best priced among others

* The support team (I needed support a couple of times with technical aspect of mail poet and email lists in general) they've been very helpful, clear documentation (easy to follow)

* integrates with wordpress

Cons

I think this would be more pre-built templates

Alternatives Considered

Moosend and Mailchimp

Reasons for Choosing MailPoet

pricing

Switched From

Mailchimp

Reasons for Switching to MailPoet

mostly pricing, mailpoet offered a great deal and we went with it, glad we made that jump.
Philippe
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 14/07/2022

A perfect emailing solution to power up your WordPress

This product is simple and intuitive. The leaning curve is fast. In minutes you create some email campaigns.

Pros

This is not just a simple WordPress plugin. It’s a complete solution to build dynamic email campaigns and keep your subscribers aware of your blog or website activities.

Cons

Maybe more templates. But you can create custom template from scratch or from existing template.

Alternatives Considered

Mailchimp

Reasons for Choosing MailPoet

MailPoet is more designed for a WordPress administrator. You can create your campaign directly from your Wordpress installation.

Switched From

Brevo

Reasons for Switching to MailPoet

I have ever use it before.
Spenser
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
1

3
Reviewed on 05/08/2024

Good but limited

I used it with multiple website to manage email list for Homeowners Associations..

Pros

It works well with Wordpress and is simple to add

Cons

Need technical knowledge to set up seamlessly

Monica
  • Industry: Music
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
5
Customer Support
1

1
Reviewed on 07/07/2023

Suspending my account even though I’m paying

Pros

Overall user friendly & easy to send emails from

Cons

Not business supportive & suspended my account or put it on “pause” even though they still took out money from my account

jason
jason
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/09/2021

mail poet review-2021

It makes it easy for us at supersales-guys-and gals to keep in touch with our clients and has added some value to the sales force. It's indeed a tool to recommend.

It doesn't really matter if you are a complete novice, newbie or an expert with email marketing or lead generation tools- with mail poet, you will yield quality results.

Pros

With an almost 5 stars rating in WordPress, this plugin is very responsive when it comes to sending bulky emails.

It's available both in the freemium and premium versions with setup being very easy. The free plan holds a max. of 1000 subscribers and supports 500,000 simultaneous emails send on.

It has some pre-made templates that are very attractive and easily customizable for creating awesome newsletters, sign-up forms, welcome emails, etc.

Easy to integrate. this tool makes it absolutely trouble-free to import data from other email marketing software like Mailchimp and others.

Post notifications- Mail poet, allows you to quickly encompass your most popular or new posts within a specific email campaign; this way when your subscribers receive either a welcome email or some other type from you, they will also be recommended your newest or most popular published article.

I kind of like this feature because it's a smart way of retaining subscribers. The more they are notified about your famous or future works, the more your traffic increases. For me, it's one of the best ways to bump up customer retention rates.

Another exceptional feature I discovered with this tool is, based on the behaviours of your subscribers, you can create separated campaign partitions for each set of subscribers. For instance, those who do not always open your emails, those who take specific actions depending on your offers.

Cons

It's just good for me to say, I'm satisfied.

Melle
Melle
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
2

4
Reviewed on 18/11/2022

More Expensive for Less Features

Overall, if you have a super small list and you're just starting out, it's a great way to use the WordPress interface to do one more thing. It's got a straightforward editor (albeit a bit basic) that lets you do more or less what you need to do with a mailer. You can schedule your emails, set up welcome and follow-up emails from woo-commerce and even set up some basic re-engagement. It also does a great job of teaching beginning users about email list rules and etiquette, which is a nice touch. We set it up for plenty of clients, and I haven't heard a lot of negative feedback (until their lists grow and pricing becomes an issue).

Pros

Super easy to use interface, lots of great guidance for mailing list management, great (and time saving integration with WordPress)

Cons

It is INCREDIBLY expensive for the feature list. There's really nothing advanced about it. If the price point were different, I would say that it's a good starter program for someone looking to start building their mailing list, but the truth is, some more feature rich competitors have a much better starter package. It's also a bit buggy. Sending (or getting it to send) can be a pain. The analytics aren't good enough to really learn much about your audience and the complexity of the builder leaves a bit to be desired.

Ngenge
Ngenge
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/08/2022

MailPoet

Overall, MailPoet is good for building nice sign-up and newsletters. Try it.

Pros

MailPoet is a pretty nice WordPlugin to design attractive signup forms. I love every single quality of premade forms available and they're easily customization.

The plugin provides equally offers video guides which are very helpful. the price is affordable and the customer support service is quite a proactive than expected. It's an awesome tool for building nice in-line and pop-up forms

Cons

Block editing using get too associated with Gutenberg and sometimes becomes a little bit laggy.

Justin
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
4
Customer Support
0

4
Reviewed on 08/02/2022

High-quality drag and drop Newsletter plugin you can use within WordPress

Pretty satisfied. User-friendly interface. Easy deployment.

Pros

It saves a lot of time and removes technical hurdles for many users from dealing with several different software to be able to send nice and professional newsletters. WordPress notification emails can be sent using MailPoet service, so your emails going to spam problem is now gone.

Cons

Its segmentation and integrations are limited to WordPress core features and WooCommerce only. You can use automation tools like Zapier, but it is strange you sending data out to Zapier and send back to WordPress. Majority of users running WordPress are not on managed platforms, it would encounter technical and performance problems, I believe. It does not support Multisite, that really let me down. It does not support multilingual either.

Alternatives Considered

Mailchimp
Miguel
Miguel
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 03/11/2022

Newsletter and transactional emails solution for WordPress that works out of the box

MailPoet was my first newsletter solution and it worked just great, I used it for clients too and we have not complained, even my not-techy clients figured out how to use the platform. My account was paused once because they thought there may be a spam issue with my account but after verification, it went back to normal.This is not an email marketing solution since the automation part is limited, but it is a great tool for newsletters and e-commerce.

Pros

-They have their own sending system-Can be integrated with Woocommerce for transactional emails-Different styles for the sign-up form-Automatic emails once you publish an entry

Cons

-They are very strict with anti-spam policies and sometimes your account may be paused-Limited email templates

Jose Manuel
Jose Manuel
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 21/02/2022

Great Emailing Tool

I really like this software, because it is very easy to use and it works perfectly with Wordpress.

Pros

It is very easy to use. You don't need to spend so much time to learn how to use this software

Cons

If you have 2 or more lead magnets, you can't develop different emails for each these leads. In other words to register people from different lead magnets will mean that they will receive the same emails.

Alternatives Considered

Acumbamail

Reasons for Switching to MailPoet

I bought it with an appsumo lifetime deal.
Jos
Jos
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 11/10/2022

Best choice for sending mails by Wordpress

Nice integration between CMS (Wordpress) and ESP

Pros

You can send a lot of (unbranded) e-mails right within Wordpress. Very cool that you can use you're site members as yout sendlist.

Cons

You always need to go to Wordpress backend to send your mail campaigns.

Jack
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/09/2022

Sending email from Wordpress made easy

Pros

You connect your Wordpress to the visitors trough mailpoet! This made life easier to collect email and be in touch with people easily!

Cons

Please bring more templates! Great product and hope they will bring more templates!

Ashok
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/10/2021

Best WordPress Newsletter Plugin

On overall MailPoet is good for an Woo Commerce site incase if you like to Improve your conversion

Pros

I use an paid service of MailPoet one good thing that I like about the MailPoet is the free service that they offer upto 1000 emails. The added advantage of the Woo Commerce Integration help me to improve my conversion rate.

Cons

Nothing in the major, But the email builder is not so good compared to few other service providers

Yolandi
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 11/02/2023

As a WP plugin it rocks

If you only need it to capture leads, it's the perfect software

Pros

Mailpoet integrated with WP beautifully and easily

Cons

The plan the client was on was extremely limited

Alicia
  • Industry: Fine Art
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 29/05/2022

Solid and affordable email service provider

It was a great ESP but I switched to mailchimp due to the integration with divi and my e-commerce

Pros

I was able to utilize almost all of the features premium users (paid) receiver under the free account. You get a free account up to 1000 subscribers, and it has a lot of great template designs and options

Cons

It didn’t integrate at well with divi builder, it worked well for me when I used elementor

Alternatives Considered

MailerLite and Mailchimp

Reasons for Switching to MailPoet

I switched to mailchimp
Eleonora
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
3
Customer Support
4

2
Reviewed on 08/09/2022

Not what I was looking for

I had high expectations, but unfortunately, I cannot recommend this product

Pros

It integrates well with WordPress and it is not difficult to use

Cons

The price increases a lot while your list is growing. The service is suspended repeatedly and without detailed and reasonable justifications. I had the impression that their focus was not on supporting my business but instead on supporting their needs all the time.

Alex
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/01/2024

El email marketing ideal para Wordpress

Pros

Lo primero su integración con Wordpress ya que son ellos, si no me equivoco, los mismos creadores, por lo tanto la seguridad y compatibilidad es un plus. Al estar perfectamente integrado todo el dashboard se queda dentro de Wordpress, todo en un mismo lugar sin salir de tu panel. Y ahora por fin se están poniendo las pilas mucho con las automatizaciones y flujos de mails según triggers etc... Siempre funcioa perfectamente. Tengo licencia Lifetime y estoy muy contento.

Cons

Quizás hecho de menos más poder de automatizar procesos, etiquetas , pero están progresando mucho en esta área. Les animo a seguir. Una gran herramienta.

Dorian
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 14/12/2023

Excellent pour mes utilisateurs.

Pros

J’envoie toutes mes newsletter via MailPoet, très utile pour permettre la fidélité de mes clients !

Cons

Aucun inconvénient ne me semble être important

29 reviews

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