--- description: Review of Boulevard Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Boulevard | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Massage Therapy Software](/directory/4552/massage-therapy/software) > [Boulevard](/software/449906/Boulevard) # Boulevard Canonical: https://www.softwareadvice.co.uk/software/449906/Boulevard Page: 1 / 16\ Next: [Next page](https://www.softwareadvice.co.uk/software/449906/Boulevard?page=2) > Boulevard provides the only client experience platform purpose-built for appointment-based, self-care businesses. The easy-to-use platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Built to relieve stress, not create it, Boulevard delivers everything you need to optimize your schedule, maximize revenue, and improve client retention. Visit joinblvd.com now to learn more and request a demo. > > Verdict: Rated **4.6/5** by 364 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 364 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Boulevard Labs - **Founded**: 2016 ## Commercial Context - **Starting Price**: US$158.00 - **Pricing model**: Other - **Pricing Details**: Boulevard offers tailored software solutions for self-care businesses with four different pricing plans designed to meet varying operational needs. The plans—Essentials, Premier, Prestige, and Enterprise—are structured to accommodate small teams, growing businesses, sophisticated operations, and enterprises with bespoke requirements. Visit joinblvd.com/pricing to find the right plan for your business. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Alerts/Notifications - Appointment Management - Appointment Scheduling - Automated Scheduling - Availability Management - Barcode/Ticket Scanning - Before & After Pictures - Billing & Invoicing - Booking Management - Booth Rental Management - Calendar Management - Calendar Sync - Class Scheduling - Client Database - Client Management - Client Portal - Client Profiles ## Integrations (6 total) - Google Calendar - Mailchimp - NetSuite - Okta - Vish - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - 24/7 (Live rep) - Chat ## Category - [Massage Therapy Software](https://www.softwareadvice.co.uk/directory/4552/massage-therapy/software) ## Related Categories - [Massage Therapy Software](https://www.softwareadvice.co.uk/directory/4552/massage-therapy/software) - [Scheduling Software](https://www.softwareadvice.co.uk/directory/4738/scheduling/software) - [Spa Software](https://www.softwareadvice.co.uk/directory/2596/spa/software) - [POS Systems](https://www.softwareadvice.co.uk/directory/210/web-based-point-of-sale-software/software) - [Salon Software](https://www.softwareadvice.co.uk/directory/4710/salon/software) ## Alternatives 1. [Calendly](https://www.softwareadvice.co.uk/software/73632/calendly) — 4.7/5 (4084 reviews) 2. [AestheticsPro](https://www.softwareadvice.co.uk/software/73167/aesthetics-pro) — 4.4/5 (619 reviews) 3. [Google Calendar](https://www.softwareadvice.co.uk/software/171751/google-calendar) — 4.8/5 (4021 reviews) 4. [Goldie](https://www.softwareadvice.co.uk/software/404201/goldie) — 4.8/5 (1129 reviews) 5. [Vagaro](https://www.softwareadvice.co.uk/software/88220/vagaro) — 4.7/5 (3479 reviews) ## Reviews ### "Underwhelmed - avoid if you can" — 1.0/5 > **Jill** | *12 March 2026* | Alternative Medicine | Recommendation rating: 0.0/10 > > **Pros**: The ability to text in same system as scheduling appts and being able to make recurring blocks. Had to add to meet minimum requirements for this field. > > **Cons**: The cost; lack of functionality in the mobile app vs online; reporting functionality and lack of auditing; inability to have client photos added to account profile, like Mind Body; inability to perform marketing actions and use AI within the service; etc > > Very underwhelmed by Blvd. We were overpromised, under delivered by this company. The cost is far too expensive for the value received. Much better services available on the market. We’re mandated to use this system with our franchise or we’d have left years ago. ----- ### "A Game-Changer for Our Salon\! We Couldn’t Operate Without It\!" — 5.0/5 > **Penelope** | *5 November 2025* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Boulevard has completely transformed the way our salon operates. The system is beautifully designed, intuitive, and reliable everything from booking to checkout feels effortless. I love how organized it keeps our team and how professional it makes our client experience. The reporting tools, marketing features, and automated reminders have truly elevated our business. It’s more than just a software, it feels like a real partner in our day-to-day operations. > > **Cons**: Honestly, it’s hard to find any major downsides. My only wish is that Boulevard had a public marketplace or discovery feature like Booksy and Fresha, where potential clients could browse and book services directly through the app. That would make it absolutely perfect\! Another challenge we’ve experienced is the pricing structure for multiple locations. As we continue to grow and expand, having to pay full price for each additional location makes it difficult to scale affordably. Other software platforms such as Vagaro, Fresha, GlossGenius, and Mindbody offer discounted or tiered pricing for multiple locations, some even allow you to manage several under one plan or charge only a small add-on fee per site. Because our long-term goal is to continue expanding, we’ve started to explore these other platforms for the future. However, Boulevard still remains our top choice for its quality, design, and exceptional client experience. > > Our experience with Boulevard has been exceptional from day one. The onboarding was smooth, customer support is outstanding, and the platform itself is rock solid. We’ve seen a huge improvement in organization, staff communication, and client retention. As a busy salon owner, I can confidently say our business wouldn’t function the same without Boulevard. It’s one of the best decisions we’ve ever made for our company. ----- ### "Boulevard" — 5.0/5 > **alaina** | *31 August 2021* | Cosmetics | Recommendation rating: 9.0/10 > > **Pros**: I love how easy it is to navigate; each button is very straightforward, so someone who doesnt use the software frequently can easily figure out how to work it. The customer support team is also great and quick\! > > **Cons**: I would like them to make a few updates more regularly. Ive noticed you cant delete clients, or products. This can be frustrating in certain scenarios, but generally doesn't interrupt using the software\! Just would be nice to be able to clean up our inventory/ clientele ----- ### "A Modern Med Spa Tool" — 5.0/5 > **Ashley** | *20 December 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: Boulevard shines beyond other services because of its sleek design and modern menu that makes finding most things a breeze > > **Cons**: The biggest struggles are reporting - it’s too difficult to find kpis and is time consuming to switch between locations etc. - and the lack of added features like advanced marketing options or AI integration… other issues are so minimal not even worth mentioning > > Easy and breezy, Boulevard has been a great tool for modernizing our business. I like the help chat feature and love that they often update and make changes throughout the year ----- ### "My Business Runs Better with Boulevard" — 5.0/5 > **michele** | *5 November 2025* | Cosmetics | Recommendation rating: 7.0/10 > > **Pros**: As a small business owner in the beauty industry, I can honestly say Boulevard has elevated the way I run my business. The platform feels thoughtfully designed for both the client and the provider — it’s intuitive, modern, and seamlessly integrates every part of my workflow. What I love most is the efficiency and polish it brings to the client experience. Online booking is effortless, reminders go out automatically, and everything syncs perfectly with my schedule. On the backend, the reporting tools, service customization, and client notes help me maintain the kind of high-touch, detail-driven service my guests expect. Simply put, Boulevard helps me deliver a five-star experience before clients even walk through the door. It’s not just software — it’s a business partner that truly understands the beauty industry. > > **Cons**: There’s not much to dislike about Boulevard, but I do think the app could use some improvement. It occasionally feels limited compared to the desktop version, especially when managing appointments or accessing certain features on the go. Still, it’s a minor inconvenience in an otherwise seamless system — and I trust Boulevard will continue refining it with future updates. > > My overall experience with Boulevard has been exceptional. It’s a platform that genuinely supports how I operate — detail-oriented, client-focused, and service-driven. From seamless booking to thoughtful client management, everything feels built to help my business run smoother and look more professional. The customer support team is responsive, the interface is clean and modern, and my clients constantly compliment how easy it is to book and stay connected. Boulevard truly elevates the luxury experience I strive to deliver at every touchpoint. ----- Page: 1 / 16\ Next: [Next page](https://www.softwareadvice.co.uk/software/449906/Boulevard?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/449906/Boulevard) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data