--- description: Review of Trackingplan Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Trackingplan | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Data Discovery Software](/directory/1896/data-discovery-tools/software) > [Trackingplan](/software/430772/trackingplan) # Trackingplan Canonical: https://www.softwareadvice.co.uk/software/430772/trackingplan > Trackingplan is a fully automated observability and analytics quality assurance solution built for data, analytics, and marketing teams. Trackingplan ensures your tracking and attributions never break and lets you create alerts on everything that matters to you and your company. Trackingplan is an easy-to-install tool that automatically monitors and verifies the data flow from your sites and third-party integrations, whether they’re analytics, marketing automation, pixels, or campaigns to notify you in real-time about any error or update before they impact the quality of your data and your campaigns. Moreover, Trackingplan provides you with automated QA for your tracking to help you detect analytics errors before launching any of your implementations into production. > > Verdict: Rated **4.8/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 5 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Trackingplan ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Trackingplan’s pricing is built to scale with your traffic and organizational needs, using Monthly Active Users (MAUs) as the core usage metric. This makes costs predictable and tied to how much tracking data your business generates. Trackingplan also offers special plans and partner programs for agencies, optimized for managing multiple clients. We support two main ways to work with partners: - Internal Use Model: Agencies buy a pooled license based on total MAUs and use Trackingplan across client accounts. Pricing is ad‑hoc with volume discounts, and agencies can choose how (or whether) to bill end clients for the service. Referral / Revenue Share Model: Agencies can refer clients and earn recurring revenue (e.g., ~30% share) while supporting sales, onboarding, or bundling Trackingplan into their services. Pricing in this model scales with MAUs and includes volume discounts, support, and potential proof‑of‑concept pilots. Agency perks include: - Volume discounts compared to solo clients. - The ability to offer Trackingplan as a value‑add service (e.g., data quality monitoring included in analytics or performance packages). - Support for proof‑of‑concept setups to demonstrate ROI to clients before full commitment. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Monitoring - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Address Validation - Alerts/Notifications - Anomaly Detection - Audience Targeting - Audit Management - Authentication - Campaign Analytics - Campaign Tracking - Collaboration Tools - Compliance Management ## Integrations (24 total) - Adobe Analytics - Amplitude - CookieScript - CookieYes - Cookiebot CMP - Facebook Business Suite - Firebase - Fullstory - Google Analytics 360 - Google Tag Manager 360 - Heap - HubSpot CRM - Instagram - Intercom - LinkedIn Marketing Solutions ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Data Discovery Software](https://www.softwareadvice.co.uk/directory/1896/data-discovery-tools/software) ## Related Categories - [Data Discovery Software](https://www.softwareadvice.co.uk/directory/1896/data-discovery-tools/software) - [Observability Tools](https://www.softwareadvice.co.uk/directory/4534/observability/software) - [Data Quality Software](https://www.softwareadvice.co.uk/directory/4582/data-quality/software) - [Website Optimisation Tools](https://www.softwareadvice.co.uk/directory/4680/website-optimization/software) - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) ## Alternatives 1. [Cognism](https://www.softwareadvice.co.uk/software/175843/cognism) — 4.7/5 (255 reviews) 2. [SDS-FullService](https://www.softwareadvice.co.uk/software/533646/SDS-FullService) — 4.6/5 (11 reviews) 3. [Byteplant Phone Validator](https://www.softwareadvice.co.uk/software/256877/phone-validator) — 4.8/5 (17 reviews) 4. [Lobster Data World](https://www.softwareadvice.co.uk/software/459058/Lobsterdata) — 4.8/5 (22 reviews) 5. [DQLabs](https://www.softwareadvice.co.uk/software/483404/DQLABS) — 5.0/5 (2 reviews) ## Reviews ### "Excellent Data Quality Tool" — 5.0/5 > **Verified Reviewer** | *18 April 2024* | Internet | Recommendation rating: 10.0/10 > > **Pros**: The "set it and forget it" nature of the tool. Once the audit is complete it truly is a breeze to keep an eye on things as soon as they break. > > **Cons**: The long time to see results the first time. It is conservative in how much traffic it needs to see before it shows you results. ----- ### "Early detection of data analytics incidents" — 5.0/5 > **María Elena** | *12 June 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Being able to review the status of the data early and in a few minutes > > **Cons**: Requires initial configuration that takes time but de TP team helps with this ----- ### "Trackingplan: Where information is born" — 4.0/5 > **Francisco** | *10 June 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It stores a lot of valuable information with a surprising availability > > **Cons**: It's poor in visual data consulting, information is completely raw ----- ### "A lovey real time data analytics tool which can be integrated on our CI/CD process" — 5.0/5 > **Jose** | *16 April 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Real time data monitoring New properties and events discovering New release version discovering API integration QA process over specific journeys CI/CD integration > > **Cons**: Being able to compare the history of any two specific days, not just yesterday, 1 week ago and 1 month ago An UI where an user could execute "SQL" queries over an specific view for each customer which are above "the real database tables" of Trackingplan ----- ### "Review of Trackingplan" — 5.0/5 > **Yago** | *10 April 2024* | Human Resources | Recommendation rating: 9.0/10 > > **Pros**: Utilizes site traffic and analytics for self-training to identify alterations and potential issues. Oversees marketing pixels. Analyzes all website traffic, offering a detailed breakdown of errors across various regions, languages, payment gateways, and more. > > **Cons**: Does not have quality assurance for email content. Chrome extensions require more time and expertise compared to Trackingplan's thorough user-generated combination checks. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/430772/trackingplan) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data