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description: Review of import.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: import.io | Reviews, Pricing & Demos - SoftwareAdvice GB
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# import.io

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> Import.io enables businesses from SMB to enterprise to automate website data extraction from any web page. The solution provides teams like IT, market research, data scientists, marketing, and business intelligence/competitive intelligence with timely, high-quality data sets. &#10;&#10;&#10;Import.io’s Web Data Integration treats the entire web data lifecycle as a single integrated process where extraction, preparation, integration and analysis can occur in a single environment, providing more data quality and control.  Data collected can be viewed and structured, cleansed and organized, visualized and analyzed all within the platform.  The data collected can be prepared within the platform then integrated into other systems or processes.&#10;&#10;&#10;By simply entering a URL, Import.io identifies information from a web page and transforms the page content into a structured format. The platform can collect images, data from lists, nested categories, hidden content and follow pagination structures like get more, next or infinitive scrolling to ensure all data is gathered.&#10;&#10;&#10;Available as a SaaS or DaaS offering, Import.io serves both individuals or team effort, as well as the large-scale managed data service need for those who just want the data. &#10;&#10;&#10;Pricing for the SaaS offering is per month, or per year. Phone and online support are available.
> 
> Verdict: Rated **3.7/5** by 17 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.7/5** | 17 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 3.2/5 | Based on overall reviews |
| Value for Money | 3.2/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: import.io
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$299.00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Essential: $299/month or $1999/year.&#10;Contact Import.io for details of Premium pricing plans.
- **Target Audience**: 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Alerts/Notifications
- Customisable Reports
- Dashboard Creation
- Data Aggregation and Publishing
- Data Extraction
- Data Import/Export
- Data Integration
- Data Transformation
- Data Visualisation
- Document Extraction
- Email Address Extraction
- IP Address Extraction
- Image Extraction
- Monitoring
- Phone Number Extraction
- Pricing Extraction
- Reporting & Statistics
- Trend Analysis
- Web Data Extraction

## Integrations (1 total)

- Microsoft Excel

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Business Performance Management Software](https://www.softwareadvice.co.uk/directory/4579/business-performance-management/software)

## Related Categories

- [Business Performance Management Software](https://www.softwareadvice.co.uk/directory/4579/business-performance-management/software)
- [Big Data Software](https://www.softwareadvice.co.uk/directory/3299/big-data/software)
- [Data Mining Tools](https://www.softwareadvice.co.uk/directory/402/data-mining/software)
- [Text Mining Software](https://www.softwareadvice.co.uk/directory/4785/text-mining-software/software)
- [Business Intelligence Platform](https://www.softwareadvice.co.uk/directory/4336/bi/software)

## Alternatives

1. [Microsoft Power BI](https://www.softwareadvice.co.uk/software/23530/microsoft-power-bi) — 4.6/5 (1871 reviews)
2. [Tableau](https://www.softwareadvice.co.uk/software/1940/tableau) — 4.6/5 (2348 reviews)
3. [Microsoft SQL Server](https://www.softwareadvice.co.uk/software/399511/microsoft-sql-server) — 4.6/5 (1975 reviews)
4. [Zoho Analytics](https://www.softwareadvice.co.uk/software/393551/zoho-analytics) — 4.4/5 (360 reviews)
5. [Domo](https://www.softwareadvice.co.uk/software/5822/domo) — 4.3/5 (329 reviews)

## Reviews

### "Lots of power for non-programmers and friendly pricing" — 5.0/5

> **Verified Reviewer** | *28 March 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: Import.io gives you the ability to generate custom data through web scraping. Trying to do this with open source tools is possible, but not easy. Import.io makes it much easier if you're not a programmer or sysadmin, and the pricing is reasonable.
> 
> **Cons**: Some workflows could have better UI: sometimes there can be a lot of clicking for repetitive and simple tasks, especially on websites with many pages.

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### "Import.io is good" — 5.0/5

> **Aya** | *11 February 2026* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: Import.io makes working with web data feel predictable, which is rare in this space. Once a data source is set up, you can trust that it will keep delivering clean, structured output without needing constant attention. That frees up a lot of time and mental overhead, especially if your focus is analysis or decision-making rather than scraping mechanics.
> 
> **Cons**: Some bigger jobs can take more time, however the outcome is solid.&#10;They communicate progress clearly and deliver results you can rely on.
> 
> I had a very good experience working with import.io&#10;Their customer service is good, and their data is solid.

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### "Never do business with them again" — 1.0/5

> **Floris** | *3 December 2019* | Internet | Recommendation rating: 0.0/10
> 
> **Pros**: The reporting tool and the dashboard which gives you an overview.
> 
> **Cons**: It's extremely expensive compared to their competitors and their client service is -from my experience- bad. Also the way they try to extend a contract is not very 'client-friendly.'

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### "The opportunities that Import.io opens up is immense" — 5.0/5

> **James** | *20 March 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: - Powerful - there's more to just extraction these days, with manipulation and reporting&#10;- SO easy to get started with, with smart data extraction, there's a lot that can be done without REGEX or XPath&#10;- Scalable&#10;- Great support
> 
> **Cons**: - It's not affordable for the single user anymore
> 
> I first discovered and used Import.io back when they had a free desktop browser - this led me to working with Import.io across a number of projects, something that I wouldn't have been able to do without the free browser. It's a shame that this has gone, but I still can't fault the value behind the product these days.

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### "Great app By Import.io" — 5.0/5

> **Zakir** | *16 September 2016* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> Import.io is great app for data extracting, you can turn web page into data within minute  and very simple to learn no need to go anywhere when using import.io

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/425629/import)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/business-performance-managemen/import-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/425629/import> |
| en-GB | <https://www.softwareadvice.co.uk/software/425629/import> |
| en-IE | <https://www.softwareadvice.ie/software/425629/import> |
| en-NZ | <https://www.softwareadvice.co.nz/software/425629/import> |
| fr | <https://www.softwareadvice.fr/software/425629/import> |

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