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description: Review of CDK Global Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: CDK Global | Reviews, Pricing & Demos - SoftwareAdvice GB
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# CDK Global

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> CDK provides a unified, SOC 2-compliant dealership software solutions designed to simplify dealership operations, improve profitability and create a better customer experience across every department. Instead of relying on disconnected tools for Sales, Service, Inventory and Accounting, CDK brings everything together in one place through the CDK Dealership Xperience Platform.&#10;&#10;This platform is built for both single-point dealers and large groups, with modular suites that match different business models. Dealers can start with core capabilities and expand over time without needing rip-and-replace changes.&#10;&#10;CDK offers six connected suites inside the Dealership Xperience Platform, each one solving for a specific area of dealership operations:&#10;• Foundations Suite: Ideal for enterprise and multistore dealers, this suite delivers advanced Accounting, DMS functionality, centralized management and CDK SimplePay for smooth deal workflows.&#10;• Fundamentals Suite: Created for independent dealerships and smaller franchise operations, the Fundamentals Suite offers streamlined core tools with the same data connectivity as the Foundations Suite.&#10;• Vehicle Inventory Suite: Uses AI and real-time market insights to help dealers source, price and manage inventory more effectively and profitably.&#10;• Modern Retail Suite: Combines CRM, Digital Retailing and F\&amp;I workflows so customers can start buying online and complete the process in the dealership without rework.&#10;• Fixed Operations Suite: Supports Service and Parts departments with communication tools like video and texting, accurate estimates and to-the-penny Service pricing.&#10;• Intelligence Suite: Brings advanced analytics, forecasting and performance visibility across departments so decision-making is faster and more data-driven.&#10;&#10;Each suite is connected through the Dealership Xperience Platform, so data flows cleanly across every area. That eliminates manual double entry, reduces reporting errors, and gives leaders faster insight into what’s working and what needs attention.&#10;&#10;CDK’s platform is SOC 2-compliant and designed to protect dealership, OEM and consumer data. With cybersecurity becoming a bigger issue across automotive retail, CDK provides tools, controls and infrastructure that meet or exceed compliance standards and reduce risk.&#10;&#10;CDK has served the automotive industry for more than 50 years and currently works with over 15,000 dealerships. Dealers choose CDK for its ability to connect workflows, modernize operations and build a digital foundation that grows with the business.&#10;&#10;Key Reasons Dealers Choose CDK:&#10;•&#9;Fully integrated platform across key dealership departments&#10;•&#9;Sub-two-minute support response times and 90%+ satisfaction&#10;•&#9;Industry-experienced support and Services professionals&#10;•&#9;Secure, SOC 2-compliant infrastructure&#10;•&#9;Scalable for independent dealers and enterprise groups&#10;•&#9;Built to improve profitability, productivity and customer experience&#10;•&#9;50+ years of automotive software leadership&#10;•&#9;Trusted by more than 15,000 dealerships&#10;&#10;CDK is more than a DMS. It’s a dealership operations platform designed to modernize how automotive retailers run, grow and adapt in a changing market.
> 
> Verdict: Rated **4.1/5** by 210 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 210 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: CDK Global
- **Founded**: 1974

## Commercial Context

- **Pricing Details**: CDK Global does not publicly publish pricing information.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French
- **Available Countries**: Canada, United States

## Features

- API
- Accounting
- Alerts/Notifications
- Appointment Management
- Contact Database
- Contact Management
- Customer Database
- Customisable Reports
- Data Import/Export
- Document Management
- Email Management
- Email Marketing
- Email Templates
- Financing Management
- For Automotive Dealerships
- Forecasting
- Interaction Tracking
- Inventory Management
- Inventory Tracking
- Lead Management

## Support Options

- Knowledge Base
- Phone Support
- Chat

## Category

- [Car Dealer Software](https://www.softwareadvice.co.uk/directory/4154/auto-dealer/software)

## Related Categories

- [Car Dealer Software](https://www.softwareadvice.co.uk/directory/4154/auto-dealer/software)
- [Car Dealer Accounting Software](https://www.softwareadvice.co.uk/directory/290/auto-dealership-software/software)
- [CRM Software](https://www.softwareadvice.co.uk/directory/4153/crm/software)

## Alternatives

1. [Carsforsale.com](https://www.softwareadvice.co.uk/software/84039/carsforsale) — 4.6/5 (2363 reviews)
2. [AutoManager](https://www.softwareadvice.co.uk/software/97148/automotive-crm) — 4.9/5 (239 reviews)
3. [DealerCenter](https://www.softwareadvice.co.uk/software/83562/dealercenter) — 4.9/5 (1483 reviews)
4. [AutoRaptor CRM](https://www.softwareadvice.co.uk/software/349973/autoraptor-crm) — 4.6/5 (274 reviews)
5. [Frazer](https://www.softwareadvice.co.uk/software/134731/accounting) — 4.7/5 (150 reviews)

## Reviews

### "Easy to use, lacking in support" — 4.0/5

> **Katie** | *25 June 2021* | Automotive | Recommendation rating: 7.0/10
> 
> **Pros**: I like that it is easy to use and pretty simple in design and layout. You don't have to guess where things are, it is intuitive to navigate.
> 
> **Cons**: The biggest struggle or pain point I've had with eLead is a lack of support. I feel like this is improving, but many emails to management tend to go unnoticed, or at least not replied to.
> 
> Overall, eLead has helped us simplify our customer management and reporting.

-----

### "Elead CRM - A Strong Choice" — 4.0/5

> **John** | *17 November 2020* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: It's really user friendly for the majority of people.  There's a lot of comprehensive data that can be utilized as long as it gets set up correctly.
> 
> **Cons**: Server downtime due to location time zone - this issue would not effect anyone in the lower 48 states of the US.
> 
> I've had the great privilege to meet and work with a lot of awesome professional people at Elead.  The support for me has been exceptional and many have gone above and beyond in comparison to other companies.

-----

### "Great CRM tool" — 5.0/5

> **Daniel** | *5 December 2019* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use &#10;Good support center &#10;Great desking tool &#10;We have multiple dealerships so the single customer base is very nice.
> 
> **Cons**: Set up is never very fun with any crm company. Other than that I can’t think of many cons.
> 
> Great experience\! We would recommend to anyone looking for a CRM Tool.

-----

### "Good company but better out there" — 4.0/5

> **Justin** | *4 December 2018* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: We used CDK for our Chevy and Nissan websites. Support was really good but the products lacked some options and since they came up with the next Gen sites, it takes longer to update them imo.
> 
> **Cons**: Lacking some easy software for faster editing. Also I think they use to price much higher for some of there products than others. I think they now try and get more inline.
> 
> Good overall company. If you have to use them, you'll be ok but in today's age, I think there are better options.

-----

### "Easy to use" — 5.0/5

> **Shane** | *16 May 2018* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: I love that you can switch easily from task to task. When constantly multitasking it makes it easy to move from one item to another.
> 
> **Cons**: The only concern is you have to pay for any kind of changes that you have to make to forms. It just seems like every little thing is an extra charge.
> 
> East to multi task and has great report generator.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/419599/cdk-global)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/crm/cdk-drive-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/419599/cdk-global> |
| en-GB | <https://www.softwareadvice.co.uk/software/419599/cdk-global> |
| en-IE | <https://www.softwareadvice.ie/software/419599/cdk-global> |
| en-NZ | <https://www.softwareadvice.co.nz/software/419599/cdk-global> |

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