---
description: Review of A2Z Events Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: A2Z Events | Reviews, Pricing & Demos - SoftwareAdvice GB
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# A2Z Events

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> A2Z Events is the premier event management solution that caters to the diverse needs of modern show planners and event organizers, providing a comprehensive suite of tools to streamline the planning and execution of tradeshows, expositions, and conferences.&#10;&#10;With A2Z Events, planners can access an event management system designed to enhance attendee experiences and drive revenue growth. From floor plan management to registration capabilities, A2Z Events empowers professionals to deliver exceptional events year after year.&#10;&#10;The platform is tailored to meet the demands of associations, nonprofits, and independent show organizers, offering industry-leading features such as conference management and a mobile application for on-the-go access. The solution is built by event professionals for event professionals, ensuring that every aspect of event planning is covered with precision and efficiency.&#10;&#10;A2Z Events goes beyond traditional event management tools by providing a multi-year, multi-event solution that maximizes attendee and exhibitor engagement. By leveraging A2Z Events, planners can create personalized experiences, optimize event logistics, and drive significant return on investment.&#10;&#10;The platform's connected nature fosters communication and collaboration among stakeholders, resulting in cohesive and successful events. With a focus on innovation and user experience, A2Z Events remains at the forefront of the industry, continuously evolving to meet the ever-changing needs of the event planning landscape.
> 
> Verdict: Rated **4.2/5** by 40 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 40 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Personify
- **Location**: Vienna, US
- **Founded**: 1998

## Commercial Context

- **Starting Price**: US$3,500.00
- **Pricing Details**: Contact Momentive Software for pricing details.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- API
- Abstract Management
- Access Control
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agenda Management
- Alerts/Notifications
- Attendance Management
- Attendance Tracking
- Attendee Management
- Attendee Profiles
- Attendee Segmentation
- Attendee Tracking
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Badge Management
- Badge Printing
- Barcode/Ticket Scanning

## Integrations (9 total)

- Bizzabo
- Configio
- Cvent Event Management
- MemberClicks
- Salesforce Platform
- ThreeSixty
- WildApricot
- Zapier
- iMIS

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Event Check In Software](https://www.softwareadvice.co.uk/directory/4375/event-check-in/software)

## Related Categories

- [Event Check In Software](https://www.softwareadvice.co.uk/directory/4375/event-check-in/software)
- [Attendance Tracking Software](https://www.softwareadvice.co.uk/directory/404/time-attendance/software)
- [Meeting Software](https://www.softwareadvice.co.uk/directory/4303/meetings/software)
- [Conference Software](https://www.softwareadvice.co.uk/directory/4210/conference/software)
- [Event Apps](https://www.softwareadvice.co.uk/directory/4320/mobile-event-apps/software)

## Alternatives

1. [Eventbrite](https://www.softwareadvice.co.uk/software/133924/eventgrid) — 4.6/5 (5791 reviews)
2. [Whova](https://www.softwareadvice.co.uk/software/159316/whova) — 4.8/5 (2473 reviews)
3. [Cvent Event Management](https://www.softwareadvice.co.uk/software/99149/cvent-event-management) — 4.5/5 (990 reviews)
4. [EventCreate](https://www.softwareadvice.co.uk/software/240674/eventcreate) — 4.9/5 (788 reviews)
5. [AllEvents](https://www.softwareadvice.co.uk/software/81990/allevents) — 4.6/5 (159 reviews)

## Reviews

### "Excellent product that helps our event floor plan and financial functions" — 5.0/5

> **Linda** | *8 October 2019* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: The ease of use, and various financial, communication, and floor plan functions.
> 
> **Cons**: The interface could be more modern - we have used a2z for 9 + years and still the same interface. Also, the email function could have templates, etc. to make them look more modern - example an invoice template etc.
> 
> Very satisfied with the service and dependability.

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### "Customer Service Super Star" — 4.0/5

> **Heidi** | *22 June 2026* | Nonprofit Organization Management | Recommendation rating: 7.0/10
> 
> **Pros**: Our Customer Success Representative, \[sensitive content hidden\], is a rockstar and ensures that we are able to utilize the software to its fullest extent. She constantly goes above and beyond to fine creative solutions to help us accomplish our goals even if there are limitations within the system.
> 
> **Cons**: There are processes within the platform, such as constructing and updating floorplan needs that could be updated to make the workflow much more user friendly.
> 
> Overall, the system has been reliable and has been utilized by other associations within our industry which allows for exhibitors to experience familiarity with the processes.

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### "A Frustrating Experience with Poor User Support" — 3.0/5

> **Kama** | *16 June 2025* | Hospitality | Recommendation rating: 2.0/10
> 
> **Pros**: The dashboard and floor plan mapping are visually appealing. It is easy for exhibitors to find the details about the booth they are considering.
> 
> **Cons**: A2Z is not user-friendly at all. I constantly found myself needing to look things up or ask the support team for help. The sponsorship sales were hosted on a completely separate site, which required exhibitors to have a different login for their registration, dashboard, and sponsorship sales. There was no ability for exhibitors to select and pay for a sponsorship in the same transaction. I don’t think our site was set up correctly, and when I raised my concerns, I felt dismissed. I experienced ongoing issues with A2Z.
> 
> I don't think our site was set up correctly, and when I expressed my concerns, I felt dismissed. I experienced ongoing issues with A2Z.

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### "a2z review" — 4.0/5

> **Tom** | *23 June 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: Ease of use for floor plans and financials.  And financials were much better than expocad.  Also, less expensive than MYS.
> 
> **Cons**: Reports could be better - there is no exhibits tracking report (sales vs the previous year).  There are 2 problems with the current report, 1.  Should be able to pull the report weeks our from the event.  2.  The current report is not accurate.  If a booth was sold in July but modified in August it will only show up in August.  This is the MOST important report for exhibit sales by far - you need to get it right.
> 
> Initially it was tough as we had several people work on our onboarding.  But now things seem to be smooth.

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### "a2z for show management" — 5.0/5

> **Mark** | *26 September 2019* | Renewables & Environment | Recommendation rating: 10.0/10
> 
> **Pros**: I like most that the software meets our needs as show management both from the perspective of making and managing the sales process and that it also meets the needs of our exhibitors and sponsors. It is rare to find a need that it does not handle and also very (very) important for a web-based system, it is rare to find the system down and unavailable. I am also very impressed with the new web-based support. Regardless of whether I reach my designated account person (who really knows her stuff), I always get near instant support and that support resolves my issue.
> 
> **Cons**: I do find that some features of floor plan management such as creating an NES or moving a booth do not always work the first time. There does not seem to be a reason for them not working and the cryptic error message does not resolve the problem either. Usually going after the goal a different way or reloading the floor plan does resolve it though. I have never found that there was an issue I could not find a way around to get it resolved.&#10;&#10;It seems "fuzzy" to me when is the contact and address used from the company tab, the contact tab, or the booth info tab. I wish I had a better understanding not just of which should be used when and for what but also then which is reported out in which report.
> 
> a2z has been more than what I every could have hoped for (for Exhibits). I am also thrilled with the show app. However, my colleagues have been very unhappy with the conference side of things both from the client support and the software functionality. They have switched back to Cadmium which is what they were using before. We have looked at Cadmium for exhibits but the picture design vs. the CAD design has ruled it out for us.&#10;&#10;I have ALWAYS felt that I (we) were very well supported by the staff at a2z. Before the firm was sold I had always wished that I had worked there when I finished with my software company and product, STARSystem.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/418069/a2z-events)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/conference/a2z-events-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/418069/a2z-events> |
| en-GB | <https://www.softwareadvice.co.uk/software/418069/a2z-events> |
| en-IE | <https://www.softwareadvice.ie/software/418069/a2z-events> |
| en-NZ | <https://www.softwareadvice.co.nz/software/418069/a2z-events> |

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