---
description: Review of Lifetime Analytics Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Lifetime Analytics | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [Lifetime Analytics](/software/417663/lifetime-analytics)

# Lifetime Analytics

Canonical: https://www.softwareadvice.co.uk/software/417663/lifetime-analytics

> Lifetime Analytics is an innovative application enabling telecom operator’s marketing, customer experience, and sales teams to personalize commercial and care actions in order to reduce customer churn and down selling, and streamline up/cross-selling.

Lifetime Analytics comprises four modules allowing operators to:
1.	Automatically detect customer clusters, described in natural language, based on an automated selection of churn/down-selling or up/cross-selling factors. The cluster discovery allows application users to identify root causes based on multiple factor combinations in marketing semantics,
2.	Design and pilot personalized commercial and care outbound actions on specific micro-segments
3.	Personalize in real-time inbound interactions 
4.	Track, report, and improve the actions' business impact on churn and ARPU dynamics. 

The Lifetime Analytics focus on targeted action plans and micro-campaigns is based on the automatic cluster detection with customers presenting a high past churners/down-sellers concentration or past customers that have purchased additional services / switched to premium services. These clusters are continuously auto-generated by the application based on data and events, and clusters accordingly evolve over time as customer situations and market conditions constantly change. 

Lifetime Analytics’ cluster detection approach allows users to identify specific churn/down-selling and up/cross-selling customer profiles based on historical data. Overall, continuous cluster monitoring and new cluster detection are fundamental pillars of Lifetime Analytics’ approach for enabling operators to design targeted commercial and customer care actions and personalize inbound and outbound interactions throughout the customer lifetime. 

For each detected cluster, the application produces commercial and care action recommendations from a pre-defined action library created for each operator. The action library comprises all the available action templates including the features and commercial proposition terms, in compliance with the product/promotion and pricing rules.

For outbound interactions, the application allows users to select different sub-groups out of a cluster in order to launch different targeted actions addressing specific customer micro-segments, thus enabling personalized outbound interaction creation. The application allows users to refine the action’s business case parameters to estimate the action’s payback period, the cumulated customer margin, and other financial KPIs.

Lifetime Analytics helps businesses collect data relating to the action execution progress and customer decisions from campaign management systems in order to measure the targeted customer’s survival rate and subscription ARPU growth rate, measured over time as a cohort and benchmarked with the relevant customer control group.

For inbound interactions, the application can be queried in real-time to provide customer profiles and action recommendations to support interaction personalization, including the messages to be addressed to customers by agents or web/application user interfaces. Action recommendations are computed in real-time to provide personalized care or commercial actions and offers/promotions for the requested customers, considering the customers’ last interactions, usage, and events.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Lifetime Analytics

## Commercial Context

- **Starting Price**: US$0.00
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: Belgium, Canada, France, Netherlands, Spain, United Kingdom, United States

## Features

- Activity Tracking
- CRM
- Campaign Management
- Campaign Segmentation
- Churn Management
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Dashboard
- Data Discovery
- Data Visualisation
- Event Triggered Actions
- Lead Generation
- Lead Management
- Monitoring
- Personalisation
- Predictive Modeling

## Category

- [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software)
- [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software)
- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software)
- [Data Analysis Software](https://www.softwareadvice.co.uk/directory/535/data-analysis/software)
- [Customer Success Software](https://www.softwareadvice.co.uk/directory/4628/customer-success/software)

## Alternatives

1. [Salesforce Data Cloud](https://www.softwareadvice.co.uk/software/425798/salesforce-data-cloud) — 4.1/5 (9 reviews)
2. [EasyInsights](https://www.softwareadvice.co.uk/software/330209/easyinsights) — 4.8/5 (11 reviews)
3. [Apteco FastStats](https://www.softwareadvice.co.uk/software/426043/faststats) — 4.8/5 (9 reviews)
4. [The Data Refinery](https://www.softwareadvice.co.uk/software/386565/the-data-refinery) — 4.7/5 (3 reviews)
5. [TCS Customer Intelligence & Insights](https://www.softwareadvice.co.uk/software/499090/TCS-Customer-Intelligence--Insights) — 5.0/5 (1 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/417663/lifetime-analytics)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/customer-data-platform/lifetime-analytics-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/417663/lifetime-analytics> |
| en-GB | <https://www.softwareadvice.co.uk/software/417663/lifetime-analytics> |
| en-IE | <https://www.softwareadvice.ie/software/417663/lifetime-analytics> |
| en-NZ | <https://www.softwareadvice.co.nz/software/417663/lifetime-analytics> |

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