--- description: Review of Funnel Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Funnel | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Funnel](/software/41251/funnel-dashboards-reports) # Funnel Canonical: https://www.softwareadvice.co.uk/software/41251/funnel-dashboards-reports Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/41251/funnel-dashboards-reports?page=2) > Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for reporting, measurement, and data export. It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance. The platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance. Funnel adheres to enterprise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units. > > Verdict: Rated **4.7/5** by 19 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 19 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Funnel - **Location**: Stockholm, Sweden - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$120.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Algeria, American Samoa, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda and 169 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Notifications - CRM - Campaign Analytics - Campaign Management - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customisable Dashboard - Customisable Reports - Customizable Fields - Dashboard - Dashboard Creation - Data Analysis Tools ## Integrations (13 total) - AdRoll - Amazon S3 - Google Ads - Google Analytics 360 - Google Cloud BigQuery - Google Cloud Storage - Google Data Studio - Google Sheets - HubSpot CRM - Microsoft Azure - Microsoft Power BI - Snowflake - Tableau ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Related Categories - [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software) - [Data Preparation Software](https://www.softwareadvice.co.uk/directory/3959/data-preparation/software) - [Data Integration Tools](https://www.softwareadvice.co.uk/directory/3304/data-integration-tools/software) - [Data Analysis Software](https://www.softwareadvice.co.uk/directory/535/data-analysis/software) - [Business Intelligence Platform](https://www.softwareadvice.co.uk/directory/4336/bi/software) ## Alternatives 1. [Logi Symphony](https://www.softwareadvice.co.uk/software/418493/logi-symphony) — 4.5/5 (258 reviews) 2. [SAS Viya](https://www.softwareadvice.co.uk/software/396214/sas-viya) — 4.4/5 (12 reviews) 3. [Grow](https://www.softwareadvice.co.uk/software/26235/grow) — 4.4/5 (400 reviews) 4. [Amazon Redshift](https://www.softwareadvice.co.uk/software/337288/amazon-redshift) — 4.4/5 (16 reviews) 5. [Tableau](https://www.softwareadvice.co.uk/software/1940/tableau) — 4.6/5 (2348 reviews) ## Reviews ### "One of the best ETL on the market, worth its (high) cost" — 5.0/5 > **Guido** | *4 February 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations). > > **Cons**: As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project). > > I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes. ----- ### "Funnel is one main success factor for our BI stack" — 5.0/5 > **Mark** | *17 June 2020* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software > > **Cons**: No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only. > > We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility. ----- ### "Solid Application To Get Your Data In The Right Places" — 4.0/5 > **Verified Reviewer** | *25 February 2020* | Airlines/Aviation | Recommendation rating: 7.0/10 > > **Pros**: The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error. > > **Cons**: Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way. ----- ### "Nice tool with immense contribution to day to day work" — 5.0/5 > **Ashish** | *8 April 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time. > > **Cons**: Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use. > > Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended. ----- ### "Useful data integration tool" — 4.0/5 > **Verified Reviewer** | *23 April 2019* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since > > **Cons**: Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data > > Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/41251/funnel-dashboards-reports?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/41251/funnel-dashboards-reports) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data