---
description: Review of The Brafton Content Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: The Brafton Content Marketing Platform | Reviews, Pricing & Demos - SoftwareAdvice GB
---

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# The Brafton Content Marketing Platform

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> The Brafton Content Marketing Platform allows your team to plan campaigns like clockwork with easy campaign workflows and a collaborative workspace. It also lets users produce content without wasting time looking for lost documents and measure their performance and campaign KPIs with today’s leading analytics tools like Google Analytics, Search Console, and SEMrush.&#10;&#10;The platform was built \&amp; tested by the world’s best content marketers and is helping 10,000 global enterprise users overcome marketing challenges every single day.
> 
> Verdict: Rated **4.5/5** by 11 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 11 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brafton

## Commercial Context

- **Pricing Details**: Contact Vendor for Pricing
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: Albania, American Samoa, Andorra, Australia, Austria, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Canada, Cook Islands, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Fiji, Finland, France and 58 more

## Features

- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agile Methodologies
- Alerts/Notifications
- Approval Process Control
- Archiving & Retention
- Asset Categorisation
- Asset Library
- Asset Lifecycle Management
- Assignment Management
- Budget Management
- Budgeting/Forecasting
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Collaboration Tools

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- Chat

## Category

- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)

## Related Categories

- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)
- [Project Management Software](https://www.softwareadvice.co.uk/directory/4430/project-management/software)
- [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software)
- [Content Management Systems](https://www.softwareadvice.co.uk/directory/4543/cms/software)
- [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software)

## Alternatives

1. [Wrike](https://www.softwareadvice.co.uk/software/3777/wrike-pm) — 4.4/5 (2887 reviews)
2. [monday.com](https://www.softwareadvice.co.uk/software/131008/monday-com) — 4.6/5 (5726 reviews)
3. [Airtable](https://www.softwareadvice.co.uk/software/205546/airtable) — 4.6/5 (2222 reviews)
4. [CoSchedule Marketing Suite](https://www.softwareadvice.co.uk/software/109908/coschedule) — 4.4/5 (106 reviews)
5. [Jira](https://www.softwareadvice.co.uk/software/4315/jira) — 4.4/5 (15312 reviews)

## Reviews

### "Easy, intuitive project and asset management" — 5.0/5

> **Verified Reviewer** | *16 May 2023* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: Communication with the agency via the platform, the ease of use, the ability to quickly approve or request changes. The use of the calendar/project view is helpful.
> 
> **Cons**: Nothing, but it would be great if the documents to review were in a more intuitive place.

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### "It enables collaboration and does the job but could be more user friendly" — 4.0/5

> **Rodrigo** | *13 April 2023* | Telecommunications | Recommendation rating: 8.0/10
> 
> **Pros**: I like that we can organize all projects in one place and keep track of what is being done, providing feedback is relatively easy and can be actioned quickly
> 
> **Cons**: Some features are not very user friendly unfortunately.
> 
> The experience has been good, could be improved with some better UX design I believe. In particular the feedback sometimes is hard to give feedback on the project window. We should also be able to @mention users and receive notifications from within the documents we are reviewing.

-----

### "Simple Content Agency Project Management" — 4.0/5

> **Katie** | *13 July 2023* | Computer & Network Security | Recommendation rating: 5.0/10
> 
> **Pros**: I like that I can easily go in and review/approve content. I can also retrieve content from past projects if needed (though this isn't something I need to do often).I like that I can see exactly who is on the team working on the project and who, specifically, is working on the piece that a particular time, where it is in the process, etc.
> 
> **Cons**: They made some changes to the platform roughly 9 - 12 months ago that make it more difficult to see what exactly I need to review. I liked the way that this was presented previously. It's not a deal-breaker, but kind of annoying.Also, the way that projects progress in the kanban don't always make sense to me. Basically, all of my projects are either "in progress" or "completed", which I generally find unhelpful. It seems to me that projects that we have planned and are more in the planning, research, and analysis stages should stay in "planning" and should only move to "in progress" once an outline/draft is in the works. Finally, there has never been a great way to see in the platform the delivery date of a project. That's being tracked via a separate spreadsheet that our project manager created, which seems to defeat the purpose of the platfrom in large part. There have been struggles to get blog post copy delivered to us with enough time to review and setup/publish by my team's editorial calendar deadlines.

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### "Very grateful for the outstanding expertise, support and advice of the Brafton team\!" — 5.0/5

> **Kaye Anne** | *27 April 2023* | Insurance | Recommendation rating: 10.0/10
> 
> **Pros**: The Brafton platform, along with the kind, highly skilled and professional team, have been a dream to work with, and have helped uplift our website and various communication assets, as well as enhance our social media presence. The platform is easy to use, provides a clear a structure of tasks and responsibilities, features a simplified communication and approval process, and enables flexible timelines when required.  CivicRisk Mutual is very grateful for having had the opportunity to work with Brafton and thank the entire team, both past and present, for the wonderful experience. We would have no hesitation in highly recommending your services to others.
> 
> **Cons**: There is nothing we didn't like about the Brafton platform.

-----

### "Review of Brafton Platform" — 4.0/5

> **Amit** | *28 April 2023* | Legal Services | Recommendation rating: 9.0/10
> 
> **Pros**: It is very easy to use, and i can quickly and clearly see the projects and tasks we have in progress and that are upcoming.
> 
> **Cons**: I have had a few bugs using the platform over the past few months, where i am either unable to access the platform or no data shows.
> 
> I am very happy with the platform, and it has allowed us to keep on top of our projects and tasks that we have worked on with the Brafton team.One thing i would like to see is the results of our campaigns somewhere within the platform.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/410920/the-brafton-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing-planning/the-brafton-content-marketing-platform-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/410920/the-brafton-platform> |
| en-GB | <https://www.softwareadvice.co.uk/software/410920/the-brafton-platform> |
| en-IE | <https://www.softwareadvice.ie/software/410920/the-brafton-platform> |
| en-NZ | <https://www.softwareadvice.co.nz/software/410920/the-brafton-platform> |

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