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description: Review of Microsoft Clarity Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Microsoft Clarity | Reviews, Pricing & Demos - SoftwareAdvice GB
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# Microsoft Clarity

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> Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly.&#10;&#10;The tool provides heatmaps that highlight the page areas that drive the most visitor engagement.&#10;&#10;Microsoft Clarity can be used to find out what website elements are working, learn what needs to be fixed, and test new ideas or upgrades.
> 
> Verdict: Rated **4.8/5** by 56 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 56 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Microsoft
- **Location**: Redmond, US
- **Founded**: 1975

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Free tool.&#10;&#10;Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, Dutch, English, French, Italian, Japanese, Korean, Portuguese, Russian, Traditional Chinese, Turkish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Annotations
- Audience Targeting
- Behavior Analytics
- Behaviour Tracking
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cohort Analysis
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports

## Integrations (14 total)

- Bubble
- ClickFunnels
- Elevar
- Gatsby
- Google Analytics 360
- Joomla
- Shopify
- Shopify Plus
- Squarespace
- Unbounce
- Weebly
- Wix
- WooCommerce
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software)

## Related Categories

- [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software)
- [UX Tools](https://www.softwareadvice.co.uk/directory/4258/ux/software)
- [Website Optimisation Tools](https://www.softwareadvice.co.uk/directory/4680/website-optimization/software)
- [Heatmap Software](https://www.softwareadvice.co.uk/directory/4234/heatmap/software)
- [Qualitative Data Analysis Software](https://www.softwareadvice.co.uk/directory/4695/qualitative-data-analysis/software)

## Alternatives

1. [Lucky Orange](https://www.softwareadvice.co.uk/software/324513/lucky-orange) — 4.7/5 (262 reviews)
2. [Hotjar](https://www.softwareadvice.co.uk/software/136486/hotjar) — 4.6/5 (543 reviews)
3. [Tableau](https://www.softwareadvice.co.uk/software/1940/tableau) — 4.6/5 (2356 reviews)
4. [Mouseflow](https://www.softwareadvice.co.uk/software/189193/mouseflow) — 4.7/5 (122 reviews)
5. [Zoho PageSense](https://www.softwareadvice.co.uk/software/434317/zoho-pagesense) — 4.5/5 (17 reviews)

## Reviews

### "It is hard to beat free, but Clarity is certainly doing well" — 5.0/5

> **Amy** | *5 October 2023* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: First of all, it's free, which is fantastic when competing with the like of Google Analytics. It was very easy to set up and data started appearing faster than expected.
> 
> **Cons**: It feels like there's less data, but at the same time, it feels like I'm not missing much. In GA there is a vast amount of data, but it's rare that we ever drill into it. We care more on a daily basis, about user engagement and activity than we do about the really fine grained metrics. It is missing a couple of important features, but its hard to say if it'll handle it anyway, such as the domain name for a website. If the site has multiple domain names, will it allow them to be recorded under the same property, there's only one option for the domain name. I will need to test this.
> 
> The setup process felt incredibly simple, one or two questions, and the website showed the integration code, and data started arriving far quicker than estimated. The heatmaps and user recordings are a fantastic anonymous insight into how users are interacting.

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### "Clarity's filters make it simple to exclude bounces and non-engaged visitors" — 5.0/5

> **Md. Tanvir Bin** | *7 November 2023* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: In accordance with our filters. The scroll heatmap indicates to me the distance that visitors must travel down the website before departing.&#10;Increase the timeframe with a simple modification, but doing so for every report is tedious.&#10;This allowed me to examine how people were use the website and pinpoint specific problems they were having. Finding out how strong my website is helpful.  &#10;Website owners can see the visual interactions of people with their site by using heat maps and click maps, which are provided by Microsoft Clarity. For website owners trying to enhance user experience and increase conversions, Microsoft Clarity is an effective tool because of these capabilities.
> 
> **Cons**: Not really noteworthy; it's a fantastic tool with a few basic features, but its main value lies in how effectively it records sessions.
> 
> I can observe dead clicks, location, operating system, and other details by going further into each recording.&#10;I  can define how strongly Clarity should mask text to prevent it from being sent to their server if I am  worried about them recording private information.

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### "Best to map the customer journey" — 4.0/5

> **manorama** | *29 November 2023* | Logistics & Supply Chain | Recommendation rating: 8.0/10
> 
> **Pros**: Great Platform to understand user behavior&#10;Provides understanding in the the UX/ UI of a website &#10;Ease of use&#10;Heatmaps
> 
> **Cons**: Understanding the platform takes a bit time
> 
> A very good and satisfying experience of using the platform.

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### "This is a great improvement to the UX testing toolkit." — 5.0/5

> **Atour** | *4 November 2022* | Research | Recommendation rating: 10.0/10
> 
> **Pros**: I have several alternatives from Clarity to add the tracking code to our website, including manual installation or installation through external systems like Google Tag Manager.It's really free to download and utilize Microsoft Clarity\! Using our Microsoft, Google, or Facebook account, I must first log in to Microsoft Clarity before I can proceed. The tracking code may then be added to our website and I can start a new project from there. I should have data populating in our Clarity account two hours later\!
> 
> **Cons**: While Microsoft does offer some useful online instructions to get Clarity up and running, when we first began the setup process, the documentation lacked comprehensive instructions for using Google Analytic.Using a shared login can cause login ambiguity.
> 
> Clarity is not only simple to set up, but it also works with Google Analytics.

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### "It helps website me  to measure user engagement and performance on our  websites." — 5.0/5

> **Ripon** | *19 May 2023* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: The setup process is straightforward, and the interface is intuitive and easy to use.Microsoft Clarity provides detailed data about user activity and engagement, such as which pages they view, how long they stay on each page, and what they do when they leave the site.Heat maps show you where visitors are clicking on your website and can help you identify areas that need improvement.
> 
> **Cons**: Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity doesn’t offer much in the way of customization, so you’re limited to the default reports and settings.Microsoft Clarity doesn’t integrate with other analytics tools, so you won’t be able to take advantage of the full range of features.
> 
> Microsoft Clarity measures user engagement and provides metrics such as session duration, bounce rate, pageviews, and more.

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## Links

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## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/402208/microsoft-clarity> |
| en-GB | <https://www.softwareadvice.co.uk/software/402208/microsoft-clarity> |
| en-IE | <https://www.softwareadvice.ie/software/402208/microsoft-clarity> |
| en-NZ | <https://www.softwareadvice.co.nz/software/402208/microsoft-clarity> |

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