--- description: Review of Zoho Marketing Automation Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Zoho Marketing Automation | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Zoho Marketing Automation](/software/401975/zoho-marketing-automation) # Zoho Marketing Automation Canonical: https://www.softwareadvice.co.uk/software/401975/zoho-marketing-automation Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/401975/zoho-marketing-automation?page=2) > Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Thanks to its seamless integrations with other Zoho apps and third-party tools, ZMA unifies data and marketing workflows effortlessly. Highlights of Zoho Marketing Automation: 1.Build a multichannel customer journey Oversee your complete marketing journey with Zoho Marketing Automation\! ZMA enables businesses to generate high-qulaity leads that convert into revenue by creating comprehensive marketing experiences that facilitate personalized audience engagements across multiple channels—from SMS and WhatsApp to social media, webpages, and offline channels. 2.Automate campaigns with a drag-and-drop builder Build and automate an end-to-end multichannel campaign based on users' behaviors using Zoho Marketing Automation's simple drag-and-drop campaign builder. Create captivating campaigns, add contacts effortlessly, and measure key statistics for optimization. Use workflows to assign lead scores based on behavior and automatically pass the best leads to your sales team. 3. Build and optimize your online presence with website analytics Zoho Marketing Automation's powerful website analytics make optimizing your online presence seamless. Understand where your visitors come from, set measurable goals, run experiments on your pages, and make data-backed improvements to increase engagement and conversions. 4. Simplify your lead generation-to-revenue conversion journey The journey from generating leads to converting them into revenue is an important one every business undertakes. Zoho Marketing Automation enables marketing teams by serving as the all-in-one platform they can use to strategize and execute their entire lead cycle. You can add leads manually or generate them from online sources, and then engage them with personalized content tailored to their preferences and behaviors. Analyze different touchpoints, assign lead scores, and segment your leads based on their actions using ZMA's extensive array of computed fields. With ZMA, you can also identify your top lead sources, invest wisely in the right channels, and prioritize your marketing efforts for optimal results. With the various lead attribution models available, you can analyze and optimize your lead generation strategies effectively. 5. Plan and execute with Marketing Planner Collaborate with your team to plan and execute all your marketing campaign easily with ZMA's Marketing Planner. Set goals, allocate budgets, analyze campaign performance, and measure ROI for each campaign. Detailed reports enable you to share your marketing efforts with top-level management and focus more on top-performing campaigns for maximum impact. 6. Scale your ecommerce business If you run an ecommerce business, you can connect your store, run promotions, and scale your business effortlessly. Create multichannel campaigns to drive traffic to your store, automate follow-ups for purchases, and recover abandoned shopping carts using simple workflows.Leverage AI-driven product recommendations to boost repeat purchases and maximize revenue opportunities. 7. Your all-in-one marketing automation solution Zoho Marketing Automation is an all-in-one solution that enables businesses to simplify their entire marketing journeys. Sign up today to provide your team with a comprehensive marketing solution. > > Verdict: Rated **4.4/5** by 14 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 14 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Zoho - **Founded**: 1996 ## Commercial Context - **Starting Price**: US$19.00 - **Pricing model**: Other (Free Trial) - **Pricing Details**: Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD for 1000 contacts per month billed annually, Professional Plan is priced at 29 USD for 1000 contacts per month billed annually and Enterprise Plan is priced at 59 USD for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Brazilian Portuguese, Bulgarian, Croatian, Czech, Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese - **Available Countries**: Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Falkland Islands, France, French Guiana, Germany, Guyana, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Paraguay and 10 more ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - Advertising Management - Alerts/Notifications - Audience Targeting - Autoresponders - Behaviour Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Click Tracking - Contact Database ## Integrations (33 total) - BULK SMS - Clickatell - Dropbox Business - Eventbrite - Evernote Teams - Google Drive - Google Photos - LinkedIn Sales Navigator - Meta for Business - OneDrive - PayPal - PayPal Commerce Platform - SMS-Magic - Salesforce Platform - Shopify ... and 18 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) ## Related Categories - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) - [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software) - [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software) - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software) ## Alternatives 1. 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[ActiveCampaign](https://www.softwareadvice.co.uk/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert" — 5.0/5 > **Mehandi** | *24 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps. > > **Cons**: The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business > > Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again. ----- ### "Useful tool but could be sharper" — 4.0/5 > **Lamia** | *27 December 2023* | Leisure, Travel & Tourism | Recommendation rating: 7.0/10 > > **Pros**: It's easy to incorporate into existing working functionality > > **Cons**: It needs more refinement as a marketing automation tool with more options for tagging and crm management > > Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation ----- ### "Good experience with Zoho" — 3.0/5 > **Marian** | *2 May 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing. > > **Cons**: Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans. > > This is an amazing tool for businesses but you can find better options in the market. ----- ### "My experience with zoho marketing platform" — 4.0/5 > **Rohit** | *1 October 2023* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more. > > **Cons**: While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools. > > My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform. ----- ### "Merits and demerits of using Zoho Marketing Automation" — 5.0/5 > **Verified Reviewer** | *20 July 2022* | Industrial Automation | Recommendation rating: 10.0/10 > > **Pros**: The software is user friendly and provide best features as compared to others. > > **Cons**: i think simulation scenario should be provided to the customers before implementing and using it officially. > > The contact database and zoho email handling are best features to use ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/401975/zoho-marketing-automation?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/401975/zoho-marketing-automation) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data