About Zoho Campaigns

Zoho Campaigns is a cloud-based email marketing and SMS marketing software from Zoho's suite of applications. This product enables businesses to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based and SMS campaigns to maintaining and segregating lists for sending, automating, and analyzing emails and SMS. Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to lists, including the tracking and reporting of emails and SMS campaigns to improve audience engagement. Zoho Campaigns provides integration with third-party applications like Sugar CRM, SurveyMonkey, GoToWebinar, etc. It also provides integration with in-house applications like Zoho CRM, Zoho Meeting, Zoho Survey, Bigin by Zoho CRM, etc. Users can share their campaigns on social media platforms. Zoho offers a forever free plan where 6000 emails can be sent to 2000 contacts. Other plans are Professional, Standard, and Pay-as-you-go pricing plans. Moreover, support is offered via phone, email, and live chat. Now mix your marketing efforts with SMS and email marketing since Zoho Campaigns provides its own gateway for sending out SMS. Broaden your reach by sending short messages to your contacts. Zoho Campaigns' own gateway helps you send messages without even having any third-party integrations.
Zoho Campaigns Software - Zoho Campaigns reports and analytics
Zoho Campaigns Software - Zoho Campaigns workflow templates
Zoho Campaigns Software - Zoho Campaigns dashboard
Zoho Campaigns Software - Zoho Campaigns Users and Control
Zoho Campaigns Software - Zoho Campaigns a/b testing
Zoho Campaigns Software - SMS User Agent Statistics
Zoho Campaigns video
Zoho Campaigns Software - Zoho Campaigns reports and analytics - thumbnail
Zoho Campaigns Software - Zoho Campaigns workflow templates - thumbnail
Zoho Campaigns Software - Zoho Campaigns dashboard - thumbnail
Zoho Campaigns Software - Zoho Campaigns Users and Control - thumbnail
Zoho Campaigns Software - Zoho Campaigns a/b testing - thumbnail

Zoho Campaigns pricing

Zoho Campaigns has a free version and offers a free trial. Zoho Campaigns paid version starts at €4.00/month.

Starting Price:
€4.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Zoho Campaigns

Campaign Monitor by Marigold

Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions,...

Benchmark Solutions Practice Management

Benchmark Practice Management streamlines workflows and improves front and back-office operations to reduce errors,...

Zoho Campaigns Reviews for UK Users

Feature rating

Value for Money
4.4
Functionality
4.2
Ease of Use
4.1
Customer Support
4.2
5 reviews of 310 View all reviews
Emin
Emin
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 11/01/2025

More practical than others with its user-interface

We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho.

Pros

We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical.

Cons

There may be more ready-made email templates. Contact list import may be more practical.

Verified Reviewer
  • Industry: E-Learning
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
3
Customer Support
4

4
Reviewed on 26/09/2024

Tight integration in the Zoho world is a true benefit - Usability can improve

Overall, good experience. Especially as it is so tightly integrated with other Zoho apps. We will continue using it for newsletter campaigns and some nurturing automations.

Pros

The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great. Email design, contact list management and automation and workflow logic are in place and ready to use.

Cons

Onboarding to the tool and general usability can be improved. I have to say that it takes quite some time to understand the functionality and navigation in the tool. Loading speed of the platform (as a secondary factor of usability) can be better.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Zoho Campaigns

because of existing usage of other Zoho apps, like CRM, Trainercentral etc.
Laura
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
1

3
Reviewed on 18/12/2024

Zoho Campaign- easy to implement

Overall I was pleased with the number of functions, Zoho provided

Pros

It was user friendly in terms of setting up and I liked that I could download the campaign to a pdf

Cons

There was no direct phone number associated with Zoho Campaigns so it made it difficult to reach anyone

  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 28/10/2024

No need for MailChimp or other mailing software

Like I said, very easy to use and the fact that it integrates so well with Zoho CRM makes it even better. Just love it!

Pros

Very easy to use and the fact that it integrates so well with other Zoho products

Cons

They are somewhat limited in their features, but all the important ones are there

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Zoho Campaigns

Switched everything to Zoho One so that it works with the CRM

Switched From

VBOUT

Reasons for Switching to Zoho Campaigns

Zoho One is a cheaper and more complete solution
Tyler
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 26/09/2024

Email Marketing with Zoho Campaigns

We switched from Mailchimp to Zoho Campaigns for integration with our Zoho CRM and cost savings, and after a bit of a learning curve, I'm glad we did. It offers a good variety of templates for email marketing and has made it easy to create great looking campaigns for our company. The integration with Zoho has provided us with valuable insights. Just be patient with the initial learning curve.

Pros

Once you get to know how the interface works is very easy to use for creating and managing our email campaigns. Just a bit of a learning curve on some of the advance features with workflows. Once set up the automation and workflow setup has been a huge time saver and has improved our overall engagement with customers. The integration with our Zoho CRM provides great analytics and reporting on which campaigns are performing well, allowing us to refine our overall game plan.

Cons

The user interface is a bit cluttered and can be overwhelming at first, especially with some of the advanced features. I just wish it were more intuitive at first.

Related categories