Zoho Campaigns

Pros

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Cons

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Pros

Recent face-lift made it easier to work with. There were new anti-spam updates too.We got new subscribers by using their embedded forms. The product is easy to use but has help pages at the ready just incase. I had no problem with custom fields and that was a relief.Integrates with the Zoho-verse of products.

Cons

Price can spiral if you don't keep track of your "credits", there are better contenders in the value for money category.

Alternatives Considered

Reasons for Choosing Zoho Campaigns

Switched From

Pros

It's native integrations with Zoho CRM another zoho ecosystem, are amazing. We are able to use these tools to dynamically segment our users and send them the weekly and daily news reports that you want to send. Also, the automatic unsubscribed users across all the email list is also a great feature so we don't annoy our users again and again who want to be removed.

Cons

Maybe one thing that I dislike about Zoho campaigns is that they could actually work on a lot more customization and it comes to graphs and charts. But then maybe this is very specific to my industry, but I think adding on top of that would be super useful for us.

Pros

Zoho has a lot of tools (CRM, Helpdesk...) so it will be integrated with them, but (sadly) I wouldn't consider any Zoho tools

Cons

Is difficult to explain. I have to recognize that Zoho is trying to do cheap services and give a lot of things, but there are many details that make you reconsider using their tools after some months.

Alternatives Considered

Switched From

Pros

I love how simple it was to setup and how easy it is to create new campaigns and emails.

Cons

The email editing feature can be more simplistic. There are a lot of clicks and you have to redo the TXT version each time.

Alternatives Considered

Reasons for Choosing Zoho Campaigns

Reasons for Switching to Zoho Campaigns