About Shopify

Shopify is a web-based e-commerce platform that offers a mobile POS (mPOS) system. The mPOS enables users to manage their business and complete transactions in-store as well as at markets, pop-ups, and trade shows. The e-commerce platform enables retailers to sell online and reach their customers through mobile and social media channels. Shopify’s mPOS features inventory management capabilities that can sync with e-commerce store so users can see their actual inventory for both assets. It also features store management capabilities, such as reporting and analytics, staff management, order histories, and customer management. The e-commerce software facilitates setting up an online shop through Shopify’s website builder and blogging platform. Payment is managed through its shopping cart feature, which is backed by 70 payment gateways. Shopify provides search engine optimization (SEO), email marketing, social media integration and a discount code as a part of its marketing module. The stock count can be tracked in real-time and products can be de-listed when inventory runs out. Shopify's analytics module can be integrated with Google Analytics to track sales, visits, and referrals.
Shopify Software - Shopify - Dashboard
Shopify Software - Links menu
Shopify Software - Shopify - Order tracking
Shopify Software - Shopify - Product page
Shopify Software - Shopify - Service desk
Shopify Software - Shopify - Theme settings
Shopify Software - Shopify - Dashboard - thumbnail
Shopify Software - Links menu - thumbnail
Shopify Software - Shopify - Order tracking - thumbnail
Shopify Software - Shopify - Product page - thumbnail
Shopify Software - Shopify - Service desk - thumbnail
Shopify Software - Shopify - Theme settings - thumbnail

Shopify pricing

Shopify does not have a free version but does offer a free trial. Shopify paid version starts at US$29.00/month.

Starting Price:
US$29.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Shopify

WordPress & WooCommerce Affiliate Program

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Shopify Reviews for UK Users

Feature rating

Value for Money
4.3
Functionality
4.4
Ease of Use
4.5
Customer Support
4.4
5 reviews of 6,523 View all reviews
Ben
Ben
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/01/2025

Shopify Great solution for every tech level

Overall I am happy with the service. It works well for what it does and covers 99% of all the eCommerce needs I have.

Pros

Shopify is SEO optimized. Easy to use and works well for pretty much everyone no matter there skill.

Cons

Shopify is kinda Expensive. Also some small very random little things are not easy to do because of how streamlined and specific their system is.

Reasons for Switching to Shopify

We had team members that were use to it. and its famous for its ease of use.
Taher
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 12/01/2025

Efficient and User-Friendly, but Pricey for B2B

My experience with Shopify has been largely positive. The platform's intuitive design and wide range of features make it a powerful tool for e-commerce businesses. However, the high pricing for B2B services could be a deterrent for some. Despite this, Shopify remains a top choice for its ease of use and comprehensive marketing solutions.

Pros

Shopify impresses with its well-structured interface and ease of onboarding, making it simple to set up an online store even for beginners. The checkout process is seamless, ensuring a smooth experience for customers. Additionally, the platform offers a plethora of marketing apps, helping businesses stay competitive and effectively reach their audience.

Cons

The main drawback of Shopify is its pricing plan for the B2B segment, which is quite high. This can be a significant concern for businesses looking to scale up or those operating with tight budgets.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
3
Customer Support
3

3
Reviewed on 10/01/2025

Shopify for beginners

Pros

It's a great platform to quickly build your store in just 1 or 2 days, without knowing much about web development.

Cons

There are not many roles implemented for different types of admins working in shopify, and to gain child or parent access you need to pay extra amount.

Niccolò
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 29/10/2024

A complete Platform for Business Ecommerce, with just a few Minor Drawbacks

Shopify is a great, complete platform that suits my ecommerce needs.
It's quite easy to set up, it has huge support and tutorials, price is decent for all the offering, and it's integrated with anything you could imagine.
There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they need.

Pros

It's an all-in-one platform that includes everything you need to sell online. From invoicing and payments, to integrations, to customization and user behaviour tracking.
The marketplace of apps and integrations is huge, and there's the right app integration for everything you need.
The support is huge, and there's many tutorials available to get the most out of the platform.

Cons

There is a learning curve with the product: the website builder is not very flexible, if compared to Squarespace. The User experience in building from a template is very limited and not guided at the beginning.
If you want to change one page with another for example, it's required to get into the code folders and copy-paste the code from one page to the other.

Apart from these minor things, that are easily solvable thanks to the good documentation and videos, the product is very solid

Alternatives Considered

Squarespace

Reasons for Switching to Shopify

We chose Shopify after watching some comparison videos, and it was more suited for our ecommerce needs. However, the Squarespace builder is much better.
Fabian
  • Industry: Building Materials
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 07/01/2025

Good platform, easy to use

Good, used it for 4 years and it works very well even due its lacking in some of the more advanced settings and system

Pros

Simple, easy to use, a lot of integrations, apps and the speed to go from idea to finish

Cons

There are a couple of items and things that cannot be changed, updated or edited from our side and it becomes a frustration when we know how to do it and see a simple solution but cannot implement it due to Shopify needing to edit that part

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