--- description: Review of theTradeDesk Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: theTradeDesk | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [theTradeDesk](/software/387341/thetradedesk) # theTradeDesk Canonical: https://www.softwareadvice.co.uk/software/387341/thetradedesk Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/387341/thetradedesk?page=2) > theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes. theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionally, with the video advertising module, users can create and distribute skippable, non-skippable, muted and unmuted videos to specific audience across all devices. theTradeDesk comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. Pricing is available on request and support is extended via FAQs, email, phone and other measures. > > Verdict: Rated **4.4/5** by 15 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 15 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: The Trade Desk ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Please contact The Trade Desk directly for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - AI/Machine Learning - API - Ad Inventory Management - Advertising Management - Audience Targeting - Behavioural Targeting - Bidding Strategies - Budget Management - Campaign Analytics - Campaign Management - Campaign Segmentation - Click Tracking - Contact Database - Cross Channel Attribution - Customer Journey Mapping - Customer Segmentation - Data Capture and Transfer - Data Mapping - Display Ad Management - Email Marketing ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [Campaign Management Software](https://www.softwareadvice.co.uk/directory/2878/campaign-management/software) - [Demand Side Platform (DSP)](https://www.softwareadvice.co.uk/directory/4414/demand-side-platform/software) - [Predictive Analytics Software](https://www.softwareadvice.co.uk/directory/481/predictive-analytics/software) - [Data Management Platforms Software](https://www.softwareadvice.co.uk/directory/4650/data-management-platforms/software) ## Alternatives 1. [Criteo](https://www.softwareadvice.co.uk/software/99305/criteo-dynamic-retargeting) — 3.9/5 (22 reviews) 2. [Proxistore](https://www.softwareadvice.co.uk/software/412681/proxistore) (0 reviews) 3. [Amobee](https://www.softwareadvice.co.uk/software/210907/amobee) — 5.0/5 (1 reviews) 4. [StackAdapt](https://www.softwareadvice.co.uk/software/179290/stackadapt) — 4.3/5 (3 reviews) 5. [Genius Monkey](https://www.softwareadvice.co.uk/software/319864/genius-monkey) — 5.0/5 (12 reviews) ## Reviews ### "Make way for your advertising expert" — 4.0/5 > **Umang** | *18 February 2023* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality. > > **Cons**: UI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement. ----- ### "Great DSP" — 5.0/5 > **Kaden** | *1 July 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well. > > **Cons**: Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly. ----- ### "Not the best value for the costing" — 3.0/5 > **Verified Reviewer** | *24 March 2018* | Recommendation rating: 2.0/10 > > **Pros**: Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend). > > **Cons**: When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to. ----- ### "Bulk Edit Campaigns" — 5.0/5 > **Carie** | *29 September 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Automated pacing is wonderful\! Frees up time for optimizing. > > **Cons**: Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates. It would be nice for that to be a bulk edit feature. I hate that you can't make more then 1 bulk edit in ad groups at a time, If you make a bulk edit for ad groups you make 1 then it unmarks all of your ad groups and you have to remark and go back into the bulk edit menu. It would be great if we could bulk edit, bulk edits lol. > > Overall I love TTD. The automated pacing frees up time to optimize\! I think the changes I suggested would only make this platform even better. ----- ### "Countless useful features and amazing customer service" — 5.0/5 > **Verified Reviewer** | *14 February 2019* | Internet | Recommendation rating: 9.0/10 > > **Pros**: The biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns. > > **Cons**: The usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly. > > TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/387341/thetradedesk?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/387341/thetradedesk) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data