--- description: Review of Activation Studio Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Activation Studio | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Activation Studio](/software/377606/activation-studio) # Activation Studio Canonical: https://www.softwareadvice.co.uk/software/377606/activation-studio > Activation Studio is developed by Harvest Tech Labs for Salesforce Marketing Cloud. Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio ads much-needed quality-of-life improvements such as a more marketer friendly workflow, benchmark metrics, Journey Builder integration and a visual drag and drop segment designer. The solution also ads new features to Marketing Cloud such as lead scoring and CDP functionalities like behavioral tracking. Making Marketing Cloud a viable alternative compared to for example Pardot. Any data available in Salesforce CRM, Marketing Cloud and first-party behavioral data is made available via the Marketing Cloud Data Designer. Activation Studio is a flexible, intuitive and secure application that enables marketers to create amazing experiences for their customers and leads. > > Verdict: Rated **5.0/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 4 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Harvest Digital ## Commercial Context - **Starting Price**: US$200.00 - **Pricing model**: Other (Free Trial) - **Pricing Details**: Starting at €350 EUR/SFMC Business Unit/month Discounts are available for nonprofits - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Activity Tracking - Audience Targeting - Behaviour Tracking - CRM - Campaign Segmentation - Contact Database - Contact Management - Customer Activity Tracking - Customer Database - Customer Profiles - Customer Segmentation - Customizable Fields - Data Integration - Drag & Drop - Email Marketing - Email Tracking - Engagement Tracking - GDPR Compliance - Interaction Tracking - Lead Generation ## Integrations (4 total) - Google Tag Manager 360 - Salesforce Marketing Cloud - Salesforce Sales Cloud - Salesforce Service Cloud ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.co.uk/directory/1686/automation/software) - [Sales Force Automation Software](https://www.softwareadvice.co.uk/directory/254/sales-force-automation/software) - [Lead Management Software](https://www.softwareadvice.co.uk/directory/1682/lead-management/software) - [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software) - [Sales Tracking Software](https://www.softwareadvice.co.uk/directory/3590/sales-tracking/software) ## Alternatives 1. [monday.com](https://www.softwareadvice.co.uk/software/131008/monday-com) — 4.6/5 (5726 reviews) 2. [Pipedrive](https://www.softwareadvice.co.uk/software/321306/pipedrive) — 4.5/5 (3042 reviews) 3. [Lusha](https://www.softwareadvice.co.uk/software/330388/lusha) — 4.0/5 (397 reviews) 4. [Spotler CRM](https://www.softwareadvice.co.uk/software/5776/really-simple-systems) — 4.4/5 (453 reviews) 5. [Salesforce Marketing Cloud](https://www.softwareadvice.co.uk/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews) ## Reviews ### "Easy to use, affordable, super fast time to value" — 5.0/5 > **Davide** | *10 November 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It's embedded in Marketing Cloud. Light lift implementation. The software is up and running in minutes. No specific training needed, since the interface is very user friendly, and built on top of MC. > > **Cons**: The price increases with the number of MC BUs. It's better to speak with their team to get a dedicated offer if you use multiple BUs. > > Very smooth. Easy to work with. No complications about data security, since data stays in Marketing Cloud. ----- ### "User friendly and time-saving" — 5.0/5 > **Jacobien** | *6 January 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde. > > **Cons**: In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick. > > We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication. ----- ### "Makes my productivity go trough the roof" — 5.0/5 > **Manon** | *20 December 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: With Activation Studio the campaigns I work on are way more effective. It also saves me a lot of time with coding, time I can spend on creating more campaigns. > > **Cons**: So far I have not found any points that are blocking or slowing down my work. > > It saves me a lot of time which makes me more productive. When starting using Activation Studio I was able to start more and more effective campaigns then before using Activation Studio ----- ### "Easy drag and drop interface for SFMC" — 5.0/5 > **Martijn** | *4 January 2023* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly. > > **Cons**: The product would be even better with the adoption of scoring tags/labels so I can see combined lead scores for each label. > > \- Save time creating segments- Improve segments with the lead scoring capability ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/377606/activation-studio) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data