---
description: Review of Mortar Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Mortar | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Mortar](/software/371311/mortar)

# Mortar

Canonical: https://www.softwareadvice.co.uk/software/371311/mortar

> Tired of wasting time and money on ineffective marketing campaigns? Always second-guessing which offers are best for your customers? Want to compete with your biggest competitors, but lack the time and resources? Interested in digital marketing but worried it is too expensive and don't know where to start?

Introducing Mortar AI, your secret weapon to conquer the new era of digital marketing. We clean, analyse, and unify all of your fragmented data onto one easy-to-use dashboard in real-time - your Mortar AI Customer Data Platform.

All data including financial, social, CRM, web and ecommerce is consolidated before it is cross referenced with your sales data, revealing insights including top spenders, new customers, at risk customers and your most valuable giving you an overall view of your whole business at a glance. Finally giving you the clarity and insights on your customers and your sales that you need - empowering you to make smart, fast and informed business decisions.

Now that you have these powerful insights we ensure that you have the tools to grow your market share. Using AI we provide focused segments of your customers so you can create personalised campaigns aimed at existing customers and make it easy for you to set up digital media campaigns to gain new ones.
 
Yes, previously reserved for large corporations, Mortar AI now gives you access to create your own programmatic digital media campaigns targeted at the ideal audience with no wastage. No agencies, no set-up fees, no more wasting money on ineffective campaigns. 

Are you ready to enter a new era of marketing? Try us out on our risk free seven-day trial, and we bet you won’t want to leave after you’ve witnessed the magic of Mortar AI. Master your data, build your market.
> 
> Verdict: Rated **4.6/5** by 5 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 5 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Mortar

## Commercial Context

- **Starting Price**: US$119.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, New Zealand, South Africa, United Arab Emirates, United Kingdom, United States

## Features

- AI/Machine Learning
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Behaviour Tracking
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Contact Database
- Contact Management
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Dashboard

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software)

## Related Categories

- [Data Management Software](https://www.softwareadvice.co.uk/directory/4230/data-management/software)
- [Customer Data Platforms (CDP)](https://www.softwareadvice.co.uk/directory/4718/customer-data-platform/software)
- [Demand Side Platform (DSP)](https://www.softwareadvice.co.uk/directory/4414/demand-side-platform/software)
- [Data Integration Tools](https://www.softwareadvice.co.uk/directory/3304/data-integration-tools/software)
- [Data Analysis Software](https://www.softwareadvice.co.uk/directory/535/data-analysis/software)

## Alternatives

1. [Apteco FastStats](https://www.softwareadvice.co.uk/software/426043/faststats) — 4.8/5 (9 reviews)
2. [Apteco Orbit](https://www.softwareadvice.co.uk/software/419150/apteco-orbit) — 4.7/5 (10 reviews)
3. [Salesforce Data Cloud](https://www.softwareadvice.co.uk/software/425798/salesforce-data-cloud) — 4.1/5 (9 reviews)
4. [MediaMath](https://www.softwareadvice.co.uk/software/146014/mediamath) — 4.6/5 (11 reviews)
5. [Snowplow BDP](https://www.softwareadvice.co.uk/software/162988/snowplow-insights) — 4.8/5 (9 reviews)

## Reviews

### "Brilliant\!\!\!" — 5.0/5

> **Jacob** | *4 November 2022* | Staffing & Recruiting | Recommendation rating: 10.0/10
> 
> **Pros**: The data capacities to drive revenue\!\!\!\!
> 
> **Cons**: There was nothing to dislike, it hit everything we needed to know\!
> 
> Fantastic

-----

### "Mortar Data Analytics" — 5.0/5

> **Andrew** | *13 December 2022* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Ability to do some great reporting and BI on our data for marketing purposes
> 
> **Cons**: finding certain reports and navigating around the interface
> 
> Great experience and good analytics

-----

### "The Lost Wolf Experience" — 4.0/5

> **Wolf** | *3 November 2022* | Wine & Spirits | Recommendation rating: 8.0/10
> 
> **Pros**: Being a very small business, to have the access and ease of understanding of my buyers saves me both time and effort to understand my customers
> 
> **Cons**: At this point for my business, the information on offer is a little daunting.
> 
> The digital space is new to me. The Mortar team have (and are) supporting my on-line presence in order for me to build relationships with my customers

-----

### "Brand Marketing" — 4.0/5

> **Kate** | *8 November 2022* | Wine & Spirits | Recommendation rating: 9.0/10
> 
> **Pros**: Reporting, Data Analysis and integration
> 
> **Cons**: New user too early to tell of any issues.

-----

### "Easy to use solution to bring together all our data." — 5.0/5

> **Jo** | *3 November 2022* | Wine & Spirits | Recommendation rating: 10.0/10
> 
> **Pros**: Was really easy to set up the platform and link the integrations. We love being able to easily create segmentation for our database.
> 
> **Cons**: Nothing, really loving everything about Mortar.
> 
> Love it\!

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/371311/mortar)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/demand-side-platform/mortar-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/371311/mortar> |
| en-GB | <https://www.softwareadvice.co.uk/software/371311/mortar> |
| en-IE | <https://www.softwareadvice.ie/software/371311/mortar> |
| en-NZ | <https://www.softwareadvice.co.nz/software/371311/mortar> |

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