--- description: Review of Mixpanel Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Mixpanel | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/4372/mobile-analytics/software) > [Mixpanel](/software/367563/mixpanel) # Mixpanel Canonical: https://www.softwareadvice.co.uk/software/367563/mixpanel Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/367563/mixpanel?page=2) > Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform. It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs). Mixpanel comes with an application programming interface (API), which facilitates integration with several third-party platforms such as AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, Intercom and more. The platform is available to users for free and on monthly subscriptions. Support is extended via phone and email. > > Verdict: Rated **4.5/5** by 145 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 145 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Mixpanel - **Location**: San Francisco, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Mexico, Netherlands, Singapore, United Arab Emirates, United Kingdom, United States ## Features - AI Copilot - API - Activity Dashboard - Alerts/Notifications - Audience Targeting - Campaign Management - Campaign Tracking - Cohort Analysis - Collaboration Tools - Communication Management - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Dashboard - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualisation - Drag & Drop ## Integrations (37 total) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud - Google Cloud BigQuery ... and 22 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software) ## Related Categories - [Mobile Analytics Software](https://www.softwareadvice.co.uk/directory/4372/mobile-analytics/software) - [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software) - [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software) - [Customer Engagement Software](https://www.softwareadvice.co.uk/directory/508/customer-engagement/software) - [Product Management Software](https://www.softwareadvice.co.uk/directory/3493/product-management/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.co.uk/software/137155/google-analytics) — 4.7/5 (8089 reviews) 2. [Microsoft Power BI](https://www.softwareadvice.co.uk/software/23530/microsoft-power-bi) — 4.6/5 (1870 reviews) 3. [Tableau](https://www.softwareadvice.co.uk/software/1940/tableau) — 4.6/5 (2348 reviews) 4. [Zoho Analytics](https://www.softwareadvice.co.uk/software/393551/zoho-analytics) — 4.4/5 (360 reviews) 5. [Reportei](https://www.softwareadvice.co.uk/software/381303/reportei) — 4.7/5 (241 reviews) ## Reviews ### "There are a lot of analytics tools. This one does work." — 5.0/5 > **Aleksandr** | *25 April 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted. > > **Cons**: Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high. > > Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases. ----- ### "Mixpanel Your pathway to Smart Analytics and targeted Success." — 5.0/5 > **Kazungu** | *26 April 2024* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based on data. These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction. Mixpanel offers seamless integration with a wide range of platforms and tools. > > **Cons**: on my side I haven't encountered any major issue, the tool works perfectly me. > > Mixpanel is the key to your insights. Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user experience ----- ### "The best user tracking tool" — 4.0/5 > **Magnus** | *30 September 2019* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it. > > **Cons**: Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software. > > The experience has been great. Although, I requested a refund once and it took a while. ----- ### "Mixpanel" — 5.0/5 > **Pius** | *10 May 2022* | Internet | Recommendation rating: 10.0/10 > > **Pros**: The dashboard reporting is amazing\! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers > > **Cons**: Setting it up is not easy in comparison to Google Analytics\! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually. > > Satisfactory\! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions. ----- ### "Awesome tool for In-depth Product Analytics\!" — 5.0/5 > **Amit** | *3 August 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation \& video tutorials available. Overall a pleasant experience\! > > **Cons**: No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket. > > 1\. Understanding the Drop-off \& Conversion across different funnels in the product. 2. Measuring the product usage analytics across different plans to know the customers better. 3. To seek feature adoption by the users via usage analytics. 4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free. ----- Page: 1 / 7\ Next: [Next page](https://www.softwareadvice.co.uk/software/367563/mixpanel?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/367563/mixpanel) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data