--- description: Review of Google Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Google Marketing Platform | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Google Marketing Platform](/software/367319/google-marketing-platform) # Google Marketing Platform Canonical: https://www.softwareadvice.co.uk/software/367319/google-marketing-platform Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/367319/google-marketing-platform?page=2) > Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies. Its Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more. Google Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more. Support is extended via documentation and email, and pricing is available on request. > > Verdict: Rated **4.5/5** by 27 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 27 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 3.8/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Please contact Google directly for pricing details. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Ad Inventory Management - Ad hoc Reporting - Audience Targeting - Behavioural Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Customer Profiles - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard - Data Connectors - Data Management - Data Visualisation - Display Ad Management - For Advertising Agencies ## Support Options - Email/Help Desk - Knowledge Base - Phone Support ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [AB Testing Tools](https://www.softwareadvice.co.uk/directory/4727/ab-testing/software) - [Ad Server Software](https://www.softwareadvice.co.uk/directory/4716/ad-server/software) - [Business Intelligence Platform](https://www.softwareadvice.co.uk/directory/4336/bi/software) - [Market Research Software](https://www.softwareadvice.co.uk/directory/4222/market-research/software) ## Alternatives 1. [Google Ads](https://www.softwareadvice.co.uk/software/135892/google-ads) — 4.4/5 (1008 reviews) 2. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3445 reviews) 3. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17603 reviews) 4. [MailerLite](https://www.softwareadvice.co.uk/software/100595/mailerlite) — 4.7/5 (2259 reviews) 5. [ActiveCampaign](https://www.softwareadvice.co.uk/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Spend Money to Make Money" — 5.0/5 > **ANDREY** | *22 October 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: If you're not using google for ads you're missing out on traffic that is already looking for you. Google provides solid free training and the dashboards provide a lot of valuable analytics. Have to spend money to make money. > > **Cons**: Steeper learning curve and takes time to set up properly, but well forth it in order to scale up any business. ----- ### "A formidable marketing platform." — 4.0/5 > **Manuel** | *27 April 2026* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: The software has easy to use and intuitive marketing tools. Availability of reliable B2B filters that allow targeting of many businesses. Googled Marketing Platform supports instant email delivery. I like the software's reliability in active campaign management and omnichannel marketing. > > **Cons**: The software is very reliable for marketing automation. We have not faced notable challenges during deployment and implementation of the tool. > > The software has really transformed our marketing strategies and delivered value. Google Marketing Platform enables us to turn all our engagements into clear opportunities and priorities leading to closing of more business deals. Use of the software makes it easy for us to orchestrate marketing campaigns across emails and sms. ----- ### "Went to 3rd party services to manage the quality of leads" — 2.0/5 > **Andrew** | *9 March 2026* | Farming | Recommendation rating: 3.0/10 > > **Pros**: Google's Marketing Platform is easy to access and set up. The interface is easy to navigate and access from any device. Analytics are easy to set up. > > **Cons**: The pricing is confusingly expensive. Customer Support to understand why each lead costs what it does is not helpful. As a Marketing tool, this product will get you calls, though many will be dead air and you will be charged for the blank calls with not support for the issues. > > This is a product that I tried for 3 days before stopping completely. The cost of running the service versus the value just isn't there. It is easy to get started, and will produce some leads, though they are low quality and many time borderline fraudulent. ----- ### "Useful tool when you have a deep understanding of what you are doing" — 4.0/5 > **Anna** | *6 May 2025* | Design | Recommendation rating: 6.0/10 > > **Pros**: There are a lot of options available for people with a deep understanding of digital marketing and how campaigns work. > > **Cons**: The complexity and constant changes make it a bit hard to use for beginners. Almost impossible to understand what some options are there for, and support could be better. > > Overall experience is a bit painful. A lot of options, however, they change constantly, especially annoying if you create campaigns every now and then. Some instructions are too old to make sens (instruction says one thing and what you see says something different because something has changes in a meantime) ----- ### "Google Marketing Platform lives up to the task." — 5.0/5 > **Craig** | *8 January 2026* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: Integration with the Google Suite and it's easy to learn and use for a fast-moving agency - they want to improve the platform with great updates. > > **Cons**: Support for the platform takes time to get responses for, so when things go wrong, it can take time to resolve. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/367319/google-marketing-platform?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/367319/google-marketing-platform) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data