--- description: Review of Waaila Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Waaila | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Data Quality Software](/directory/4582/data-quality/software) > [Waaila](/software/365272/waaila) # Waaila Canonical: https://www.softwareadvice.co.uk/software/365272/waaila Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/365272/waaila?page=2) > Waaila is an automated web analytics auditing application that caters to digital marketers and web analysts who want to ensure accurate analytics data. It offers automated audits of popular web analytics platforms like Google Analytics and Piano Analytics. It runs pre-configured tests to validate data quality and settings and application checks for issues like traffic anomalies, ecommerce data layer problems, and incorrect campaign tracking. When critical problems are detected, the platform sends email alerts to users with actionable recommendations to resolve the issues. Key features of Waaila include automated auditing, email alerts for critical issues, and fixes for problems. The tool runs scheduled checks for common data problems, allowing users to find and resolve issues. With Waaila, marketers can rely on quality data, allowing them to make data-driven choices to improve results. Users can connect their Google Analytics or Piano Analytics accounts to start validating the data quality. > > Verdict: Rated **4.8/5** by 13 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 13 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Cross Masters ## Commercial Context - **Starting Price**: US$19.90 - **Pricing model**: Usage Based (Free version available) - **Pricing Details**: Waaila Premium pricing is very simple as it is dependent on daily test run needs. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Data Discovery - Data Extraction - Data Profiling - Data Transformation - Data Verification - Duplicate Detection - Monitoring - Performance Metrics - Reporting/Analytics ## Integrations (4 total) - AT Internet Web Analytics - Google Analytics 360 - Google Analytics Hit Level Data Extractor - Piano ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Data Quality Software](https://www.softwareadvice.co.uk/directory/4582/data-quality/software) ## Related Categories - [Data Quality Software](https://www.softwareadvice.co.uk/directory/4582/data-quality/software) - [Web Analytics Tools](https://www.softwareadvice.co.uk/directory/4142/web-analytics/software) ## Alternatives 1. [Cognism](https://www.softwareadvice.co.uk/software/175843/cognism) — 4.7/5 (255 reviews) 2. [Melissa Data Quality Suite](https://www.softwareadvice.co.uk/software/103370/melissa-data-quality-suite) — 4.3/5 (6 reviews) 3. [SCIKIQ](https://www.softwareadvice.co.uk/software/374652/scikiq) (0 reviews) 4. [Byteplant Email Validator](https://www.softwareadvice.co.uk/software/241455/email-validator) — 4.8/5 (29 reviews) 5. [Byteplant Address Validator](https://www.softwareadvice.co.uk/software/328363/address-validator) — 4.5/5 (19 reviews) ## Reviews ### "Quality tool with fast customer support" — 5.0/5 > **David** | *22 August 2022* | Gambling & Casinos | Recommendation rating: 9.0/10 > > **Pros**: Really fast custom development and customer support. > > **Cons**: Missing alerts. But not anymore. It's already implemented :) ----- ### "Best investment you can make to enhance and monitor your web and app analytics stack" — 5.0/5 > **Verified Reviewer** | *22 August 2022* | Gambling & Casinos | Recommendation rating: 10.0/10 > > **Pros**: We love our daily tests to monitor our data measurement and data quality from web and apps. We can discover any problem, quality issues or anomalies really quick and in case of any trouble we can fix it before it has any business impact. > > **Cons**: It could be challenging to write data quality tests in the Waaila to monitor all important anomalies in the data measurement. We have a big complex ecosystem therefore it is not easy to monitor everything we would like to. > > Our web and app analytics department loves Waaila\! ----- ### "Waaila - review" — 4.0/5 > **Václav** | *27 September 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I like the fact it is easy to use and you can customize your tests. Also, customer support is super helpful. > > **Cons**: I would appreciate it if the test errors were shown in the result email, not just the score. The test descriptions could be more thorough. > > You get complete control of your data and save a lot of time thanks to not having to check Google Analytics and look for errors. ----- ### "Very useful tool for ensuring data quallity." — 5.0/5 > **Marek** | *8 September 2022* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: There are plenty of templates for all kinds of tests. Fast and responsive support thinking beyond our requirements. Free to start and run tests manually. Easy to read results from tests, also customizable. > > **Cons**: At this moment we cannot share the depot with colleagues in the company. But we have a promise that this feature will be available soon. ----- ### "When something goes wrong with the data, we know it immediately thanks to Waaila\!" — 5.0/5 > **Marek** | *10 August 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The cookie bar has been changed on the website where we use Waaila. The developers did not inform us about this change, which should have a major impact on the data in Google Analytics. But Waaila immediately reported the incident and we were able to take appropriate measures. > > **Cons**: The user of Waaila should have a clear idea of what types of data quality checks want to perform. > > We needed to be immediately informed about incidents in Google Analytics (e.g. when measurement stops working somewhere, when an anomaly occurs,...). Waaila is the right tool that informs us about incidents immediately. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.co.uk/software/365272/waaila?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/365272/waaila) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data