---
description: Review of Trustpilot Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Trustpilot | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Review Management Software](/directory/4285/review-management/software) > [Trustpilot](/software/364802/trustpilot)

# Trustpilot

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> Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers \&amp; businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.&#10;&#10;Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in  Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan \&amp; New York.  &#10;&#10;Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars \&amp; more, to help stand out where it matters most - in search.
> 
> Verdict: Rated **4.5/5** by 1204 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 1204 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Trustpilot
- **Founded**: 2007

## Commercial Context

- **Starting Price**: US$299.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Free: $0 per month&#10;&#10;Plus: $299 per month&#10;&#10;Premium: $629 per month&#10;&#10;Advanced: $1,099 per month&#10;&#10;Enterprise: Contact Vendor for pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Danish, Dutch, English, French, German, Italian, Spanish, Swedish
- **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, Lithuania, Netherlands, New Zealand, Spain, Sweden, Switzerland, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Alerts/Notifications
- Anonymous Feedback
- Campaign Management
- Complaint Monitoring
- Customer Database
- Customer Experience Management
- Customisable Reports
- Dashboard
- Data Visualisation
- Email Reminders
- Engagement Tracking
- Feedback Management
- Knowledge Management
- Mobile Survey
- Monitoring
- Multi-Channel Data Collection
- Multi-Language
- Negative Feedback Management

## Integrations (36 total)

- Adestra
- Adobe Commerce
- BigCommerce
- Chattermill
- Flowbox
- Fresh Relevance
- Gnatta
- Gorgias
- Hootsuite
- Klaviyo
- Mailchimp
- Meta for Business
- Movable Ink
- Nosto
- OpenCart

... and 21 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Phone Support
- Chat

## Category

- [Review Management Software](https://www.softwareadvice.co.uk/directory/4285/review-management/software)

## Related Categories

- [Review Management Software](https://www.softwareadvice.co.uk/directory/4285/review-management/software)
- [Customer Satisfaction Software](https://www.softwareadvice.co.uk/directory/4627/customer-satisfaction/software)
- [NPS Software](https://www.softwareadvice.co.uk/directory/4116/nps/software)
- [Customer Experience Software](https://www.softwareadvice.co.uk/directory/4574/customer-experience/software)
- [Customer Loyalty Software](https://www.softwareadvice.co.uk/directory/4383/customer-loyalty/software)

## Alternatives

1. [SurveyMonkey](https://www.softwareadvice.co.uk/software/157864/surveymonkey) — 4.6/5 (10455 reviews)
2. [Broadly](https://www.softwareadvice.co.uk/software/336003/broadly) — 4.8/5 (336 reviews)
3. [Experience.com](https://www.softwareadvice.co.uk/software/113604/xmp) — 4.7/5 (89 reviews)
4. [Jotform](https://www.softwareadvice.co.uk/software/433821/jotform) — 4.7/5 (2885 reviews)
5. [LiveAgent](https://www.softwareadvice.co.uk/software/109980/liveagent) — 4.7/5 (1781 reviews)

## Reviews

### "Great for trusted reviews" — 5.0/5

> **Jackie** | *8 June 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: What i really like about trustpilot is the fact the website has a sleek design and it has lots of reviews on all different types of companies and their products.
> 
> **Cons**: No complaints whatsoever about this.site its easy to use and navigate to the information t j at you are looking for.
> 
> My overall experience has been positive and i can definitely trust the reviews on different companies

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### "Glad Trust Pilot exists, used across the sectors" — 5.0/5

> **Will** | *12 January 2026* | Arts & Crafts | Recommendation rating: 10.0/10
> 
> **Pros**: Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence.
> 
> **Cons**: Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise.
> 
> A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations

-----

### "Helps Recognition and Improved Referral Sales\!" — 4.0/5

> **Selim** | *30 August 2022* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: It's a pretty straight-forward platform that helps engage with clients, improves recognition and improves referral sales.
> 
> **Cons**: They can improve the screening process for comments as spam reviews can pass through and hurt the ratings
> 
> Happy

-----

### "Great for user feedback and brand reputation" — 5.0/5

> **Samuel** | *19 July 2025* | Utilities | Recommendation rating: 8.0/10
> 
> **Pros**: Trustpilot is a great way for us to collect and display our user feedback, and has great security systems in place to avoid false reviews that hurt brand reputation.
> 
> **Cons**: There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does not make sense for us to upgrade to a premium plan.
> 
> Our overall experience with Trustpilot has been pretty positive, we've been able to display our user feedback on our website using their widgets and collect reviews too.

-----

### "Real reviews" — 5.0/5

> **David** | *28 January 2025* | Medical Devices | Recommendation rating: 10.0/10
> 
> **Pros**: The reviews that customers write on Trustpilot let you know how their experience was and what they think about the service and company. It highlights the errors that can occur when it is noticed that more than one customer writes the same problem, which helps to be able to act efficiently on the situation. Trustpilot is a reliable source of written reviews to ask customers to leave their evaluation of the service
> 
> **Cons**: It works well, I have never had contact with customer service because I have not needed it since everything is going well
> 
> The security of the reviews makes you feel confident that when you read what is written is true and not reviews that pay for a good product or company to be written when it is not

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/364802/trustpilot)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/364802/trustpilot> |
| en-GB | <https://www.softwareadvice.co.uk/software/364802/trustpilot> |
| en-IE | <https://www.softwareadvice.ie/software/364802/trustpilot> |
| en-NZ | <https://www.softwareadvice.co.nz/software/364802/trustpilot> |

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