---
description: Review of TraceDock Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: TraceDock | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [TraceDock](/software/363271/tracedock)

# TraceDock

Canonical: https://www.softwareadvice.co.uk/software/363271/tracedock

> When you spend thousands on advertising budgets, you need to be sure that every dollar is spent efficiently. TraceDock enables your marketing performance team to do just that. It is a first-party data collection software that recovers marketing data in Google Analytics and Meta Ads Manager while complying with privacy legislation.

Due to the advent of ad blockers, browsers with tracking prevention, and privacy legislation, marketers are missing between 10% and 30% of their data in Google Analytics and Meta Ads Manager. This makes it impossible to properly attribute paid marketing efforts. With TraceDock, you get complete insights about returning visitors, customer journeys, and revenue, to boost your marketing strategy and increase online sales.

Improve your data quality and its attribution via combined TraceDock plug-and-play services:

- First-Party Data – to collect privacy-friendly data from users and browsers with tracking prevention.

Many users deploy browsers with tracking prevention, which block all data towards Google Analytics. With Safari it’s different: it limits cookies to 1 to 7 days, after which returning visitors are identified as new visitors in Google Analytics. As a result, marketers see a lot of “direct traffic” and get an increasing number of transactions from unknown sources: this data isn’t attributable to the right channels or specific campaigns. TraceDock solves this by forwarding the data server-side anonymously and by extending the cookie duration to 180+ days after proper consent. It allows users to track the complete customer journey in all their marketing tools. 

- Cookieless Data – to collect privacy-friendly data when users reject cookie consent.

Due to cookie laws, some websites cannot place any cookie if a user rejects consent, thus disabling Google Analytics from working properly. If consent is rejected, performance marketers miss out on all data about website behavior and all attribution data for ad campaigns. TraceDock helps users get complete insights for attribution modelling and user journeys by using a server-side hash instead of client-side cookies. It is irreversible (one-way), thus anonymized and privacy-proof.

- Server-Side Transaction Tracking - to remove the error in reported revenue.

Current methods to track eCommerce transactions in Google Analytics and Facebook via “thank you pages” are not accurate because they rely on client-side events usage. This means that it is the user's browser that sends the data to the tracking platform server. Where a non-default browser is used, it can lead to broken customer journeys: you can use any browser you like, but the payment page usually opens in a default or in-app browser, so cookie IDs are changed and are therefore analyzed as a new user. It results in measurement errors in reported revenue and its attribution to your paid marketing efforts. With TraceDock, you don’t have to wait for a visitor to open the thank you page – the solution matches and connects transaction data with the session data, resulting in correct session-based attribution in Google Analytics and Facebook.
 
What's unique about TraceDock:

· First-Party Data
TraceDock is a first-party data collection software that runs on your subdomain.

· Hybrid Set Up
Works in parallel to your Google Analytics (or Tag Manager).

· Server-Side Cookies
Sets a server-side and first-party HTTP cookie to 180+ days expiration date.

· Privacy Friendly: GDPR/CCPA compliant
TraceDock enriches the platforms you already use and does not store any personal data.

· No Coding Required 
TraceDock is a plug-and-play solution - up and running in only 20 minutes.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: CM.com
- **Location**: Los Angeles, Netherlands
- **Founded**: 1998

## Commercial Context

- **Starting Price**: €99.00
- **Pricing model**:  (Free Trial)
- **Pricing Details**: Subscription price depends on the number of page views on your website and starts from €99.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Attribution Modeling
- Campaign Analytics
- Campaign Tracking
- Compliance Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Dashboard
- Data Capture and Transfer
- Data Discovery
- Data Extraction
- Data Synchronisation
- Duplicate Detection
- Match & Merge
- Multi-Channel Attribution
- Multi-Touch Attribution

## Integrations (2 total)

- Google Ads
- Google Analytics 360

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software)

## Related Categories

- [Marketing Attribution Software](https://www.softwareadvice.co.uk/directory/4315/marketing-attribution/software)
- [Web Analytics Tools](https://www.softwareadvice.co.uk/directory/4142/web-analytics/software)
- [Marketing Analytics Software](https://www.softwareadvice.co.uk/directory/1702/analytics-tools/software)
- [Data Discovery Software](https://www.softwareadvice.co.uk/directory/1896/data-discovery-tools/software)
- [Data Quality Software](https://www.softwareadvice.co.uk/directory/4582/data-quality/software)

## Alternatives

1. [Looker](https://www.softwareadvice.co.uk/software/140986/looker) — 4.5/5 (282 reviews)
2. [Funnel](https://www.softwareadvice.co.uk/software/41251/funnel-dashboards-reports) — 4.7/5 (19 reviews)
3. [Lebesgue](https://www.softwareadvice.co.uk/software/330363/lebesgue) — 4.9/5 (43 reviews)
4. [Adobe Analytics](https://www.softwareadvice.co.uk/software/353651/adobe-analytics) — 4.5/5 (236 reviews)
5. [Dreamdata](https://www.softwareadvice.co.uk/software/193516/dreamdata-io) — 4.8/5 (55 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/363271/tracedock)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/363271/tracedock> |
| en | <https://www.softwareadvice.com/data-quality/tracedock-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/363271/tracedock> |
| en-GB | <https://www.softwareadvice.co.uk/software/363271/tracedock> |
| en-IE | <https://www.softwareadvice.ie/software/363271/tracedock> |
| en-NZ | <https://www.softwareadvice.co.nz/software/363271/tracedock> |
| fr | <https://www.softwareadvice.fr/software/363271/tracedock> |

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With Safari it’s different: it limits cookies to 1 to 7 days, after which returning visitors are identified as new visitors in Google Analytics. As a result, marketers see a lot of “direct traffic” and get an increasing number of transactions from unknown sources: this data isn’t attributable to the right channels or specific campaigns. TraceDock solves this by forwarding the data server-side anonymously and by extending the cookie duration to 180+ days after proper consent. It allows users to track the complete customer journey in all their marketing tools. \n\n- Cookieless Data – to collect privacy-friendly data when users reject cookie consent.\n\nDue to cookie laws, some websites cannot place any cookie if a user rejects consent, thus disabling Google Analytics from working properly. If consent is rejected, performance marketers miss out on all data about website behavior and all attribution data for ad campaigns. TraceDock helps users get complete insights for attribution modelling and user journeys by using a server-side hash instead of client-side cookies. It is irreversible (one-way), thus anonymized and privacy-proof.\n\n- Server-Side Transaction Tracking - to remove the error in reported revenue.\n\nCurrent methods to track eCommerce transactions in Google Analytics and Facebook via “thank you pages” are not accurate because they rely on client-side events usage. This means that it is the user's browser that sends the data to the tracking platform server. Where a non-default browser is used, it can lead to broken customer journeys: you can use any browser you like, but the payment page usually opens in a default or in-app browser, so cookie IDs are changed and are therefore analyzed as a new user. It results in measurement errors in reported revenue and its attribution to your paid marketing efforts. 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