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description: Review of Kentico Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: Kentico | Reviews, Pricing & Demos - SoftwareAdvice GB
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# Kentico

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> Kentico is a content management system with built-in digital marketing, native commerce, and AI agentic capabilities that consolidate all the tools you need for managing multichannel experiences into a single-vendor solution. Powered by AIRA and the Agentic Marketing Suite, Kentico gives marketers access to orchestrated AI agents directly within the platform. Through AIRA Chat, marketers describe what they need, and the orchestrating agent routes tasks to specialized agents who assist with strategy, content creation, campaign management, SEO, or customer journey optimization.  &#10;&#10;Say goodbye to complex integrated solutions that are difficult to learn and use. With Kentico, you benefit from faster onboarding with fewer tools to manage. Kentico streamlines digital channel and commerce management while AI agents handle a variety of marketers’ daily tasks.  &#10;&#10;Kentico also simplifies supplier contract management and procurement. Don’t worry about surprise expenses; thanks to transparent, predictable pricing and low ownership costs, budgeting and cash-flow management are effortless. Achieve better business outcomes with Kentico’s comprehensive digital experience and commerce platform. &#10;&#10;Make life easier for your marketers with content and product experiences that can be reused across channels, supported by cross-channel customer tracking, page templating, marketing automation, AI-powered assistance, and a superfast, easy-to-use UI. Empower them to craft consistent, personalized customer journeys—from awareness to advocacy and purchase—and manage them using built-in low-code, no-code tools and AI agents that continuously analyze performance and suggest improvements. Encourage experimentation with new marketing and commerce channels while improving the maturity of your digital ecosystem and enhancing business agility. &#10;&#10;Kentico’s wide set of built-in capabilities gives you exactly what you need today, as well as the flexibility to grow your digital and commerce requirements in the future. With Xperience by Kentico’s hybrid-headless approach, in which ‘headless’ is a feature, not a requirement, you get the flexibility to start small and embrace new digital channels and commerce models as you evolve. Not only do you benefit from faster time-to-market and a lower Total Cost of Ownership (TCO), but you also gain one of the best ROIs on the market thanks to a rich set of ready-to-use features and fast deployment. Built on product-wide standards for UX, UI, and development, the DXP enables fast, secure builds, while its single-tenant SaaS architecture strengthens security and ensures regional compliance. &#10;&#10;Kentico is an established vendor that supports the business growth of over 1,700 organizations worldwide. Xperience by Kentico has been designed to grow with its customers, ensuring a competitive advantage by delivering what they need now, as well as a smooth and supported path to where they want to be in the future. With its transparent pricing, reliable roadmap, frequent refreshes, and up-to-the-minute feature set, it’s no wonder Kentico’s customer satisfaction is one of the highest among DXP vendors on the market.
> 
> Verdict: Rated **4.3/5** by 48 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 48 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Kentico

## Commercial Context

- **Starting Price**: US$10,500.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Kentico CMS Ultimate&#10;from $7,999&#10;&#10;Kentico EMS&#10;from $15,999
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop)
- **Supported Languages**: Arabic, Chinese, Czech, Dutch, English, French, German, Italian, Polish, Russian, Spanish, Thai
- **Available Countries**: Australia, Belgium, Canada, Czechia, France, Germany, Netherlands, New Zealand, United Kingdom, United States

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Analytics
- Autoresponders
- Behavior Analytics
- CRM
- Campaign Management
- Categorisation/Grouping
- Collaboration Tools
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Forms
- Customisable Reports

## Integrations (2 total)

- Microsoft SharePoint
- Salesforce Sales Cloud

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Content Management Systems](https://www.softwareadvice.co.uk/directory/4543/cms/software)

## Related Categories

- [Content Management Systems](https://www.softwareadvice.co.uk/directory/4543/cms/software)
- [Marketing Software](https://www.softwareadvice.co.uk/directory/4630/marketing/software)
- [Social Media Marketing Tools](https://www.softwareadvice.co.uk/directory/3905/social-media-marketing/software)
- [All-in-One Marketing Platform Software](https://www.softwareadvice.co.uk/directory/4065/all-in-one/software)
- [Content Marketing Software](https://www.softwareadvice.co.uk/directory/1839/content/software)

## Alternatives

1. [Google Drive](https://www.softwareadvice.co.uk/software/105807/google-drive) — 4.8/5 (28490 reviews)
2. [Katteb](https://www.softwareadvice.co.uk/software/334537/katteb) — 4.7/5 (155 reviews)
3. [WordPress](https://www.softwareadvice.co.uk/software/160915/wordpress) — 4.6/5 (14980 reviews)
4. [Microsoft SharePoint](https://www.softwareadvice.co.uk/software/397825/microsoft-sharepoint) — 4.4/5 (5433 reviews)
5. [Wix](https://www.softwareadvice.co.uk/software/159592/wix) — 4.4/5 (10668 reviews)

## Reviews

### "Contemporary responsive CMS" — 5.0/5

> **Irina** | *17 November 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: With Kentico you can build nice responsive websites. I really like the ease of creating different versions of the content and the fact that it is possible to copy-paste portions of the layout. IT does not take much time to start using it as a content manager.
> 
> **Cons**: If you are not familiar with the system enough you may easily make some drastic mistakes (one of my colleagues deleted a part of what he though was just one page template and changed all the pages depending on that layout).
> 
> I worked with Kentico as a site admin, updating content, creating new pages, and managing the media library. I found it to be a powerful and well suited for my daily tasks.

-----

### "Kentico is good for integrated solutions" — 4.0/5

> **Alicia** | *27 December 2024* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Combines CMS, digital marketing, and e-commerce tools in one place. This is especially beneficial for businesses looking for an integrated solution.
> 
> **Cons**: While basic features are intuitive, more advanced tools (e.g., marketing automation) require training or expertise.
> 
> Kentico is a versatile CMS that combines content management, digital marketing, and e-commerce capabilities into one platform. It does have some flaws for the advance features that can take some training to really understand.

-----

### "Hmm- don't highly customize your website" — 3.0/5

> **Verified Reviewer** | *14 January 2019* | Consumer Goods | Recommendation rating: 5.0/10
> 
> **Pros**: The website is very nice looking.  We've been able to put some pretty complicated customization in place.  We have over 400 content pages on our website.
> 
> **Cons**: The team that implemented this website went for a highly customized version.  It makes any change to the website very difficult- even for seasoned kentico professionals.  And, the back-end data is a mess.  I have to view three different reports to get information on my users, their subscriptions and activity.  It's been a challenge.

-----

### "Enterprise ready" — 5.0/5

> **Andrew** | *30 June 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: As an agency, we've been implementing Kentico Xperience for many years. It's a mature DXP that combines content management, digital marketing (automation and other services), and commerce, in the cloud or on-premise.&#10;  &#10;The platform is now .NET 6 (formerly Core), which means it meets the needs of enterprise businesses and can be integrated with just about anything. This is a huge positive for us. It means we can recommend an all-in-one platform that integrates deepling with existing systems and can drive the organisation's content, marketing, and experience needs.&#10;&#10;We find easy to communicate the benefits to our clients, which is a good indicator of the platform's capabilities. It's easy to use, easy to develop for, and scalable - all things clients need.
> 
> **Cons**: Because we've been working with the platform for an extended period, our familiarity is exceptional, and there are very few negative points. Kentico's 24/7 support is exceptionally fast when an issue occurs and works with the team to find a solution. A detailed roadmap and release schedule also overcomes any feature shock, allowing for planning and preparation, both technically and when managing client expectations.
> 
> Overall our experience with Xperience has been rewarding - for our clients and us. The platform is well positioned, well priced, and exceptionally well supported. As a true DXP, it delivers clients precisely what they need - website/content management, digital marketing, and commerce, in a single platform.

-----

### "Feature-rich .NET CMS option" — 5.0/5

> **Jason** | *3 November 2016* | Recommendation rating: 9.0/10
> 
> **Pros**: Feature set continues to improve with every upgrade (and the upgrades are regular).
> 
> **Cons**: Pricing can be very harsh.
> 
> I have been using Kentico CMS since version 3 (currently in version 9). I've seen the Kentico CMS grow into an incredibly feature-rich platform. Advances made with their EMS (allowing for website and email automation) continue to raise the bar. For my team, each new challenge that is set for them is one that is easily met through Kentico's features or their ability to customise something that plugs in nicely.&#13;&#10;&#13;&#10;For the single website operator, Kentico is not the most cost-friendly offering. But for larger organisations that have a requirement for several websites ... the unlimited sites licenses become very cost effective.

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## Links

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## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/363206/kentico> |
| en | <https://www.softwareadvice.com/marketing/kentico-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/363206/kentico> |
| en-GB | <https://www.softwareadvice.co.uk/software/363206/kentico> |
| en-IE | <https://www.softwareadvice.ie/software/363206/kentico> |
| en-NZ | <https://www.softwareadvice.co.nz/software/363206/kentico> |

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