---
description: Review of GMass Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: GMass | Reviews, Pricing & Demos - SoftwareAdvice GB
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [GMass](/software/362051/gmass)

# GMass

Canonical: https://www.softwareadvice.co.uk/software/362051/gmass

Page: 1 / 57\
Next: [Next page](https://www.softwareadvice.co.uk/software/362051/gmass?page=2)

> GMass is a cloud-based software that provides businesses with tools to create, manage and track the effectiveness of email campaigns on a centralized platform. It offers a suite of features including customizable templates, real-time tracking and insights, and integrations with popular CRM and productivity platforms.&#10;&#10;GMass allows organizations to schedule, reschedule, or cancel email campaigns. The solution enables users to build, send and track emails, as well as measure and optimize email campaigns based on a variety of parameters including open rates, click-through rates and more. Other features of GMass include email personalization, email automation, and advanced list segmentation. &#10;&#10;GMass offers an integration with Google Sheets, which enables users to send emails and sync data from a spreadsheet.
> 
> Verdict: Rated **4.8/5** by 1382 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 1382 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GMass
- **Location**: Mequon, US

## Commercial Context

- **Starting Price**: US$25.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: GMass is offered across two pricing plans, outlined below. &#10;Individual:&#10;Minimal: $8.95 per month and $89 per year&#10;Standard: $12.95 per month and $129 per year&#10;Premium: $19.95 per month and $199 per year&#10;Team:&#10;Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audience Targeting
- Autoresponders
- Behaviour Tracking
- Behavioural Targeting
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Content Analytics
- Contextual Targeting
- Customer Segmentation
- Customizable Fields
- Data Import/Export

## Integrations (3 total)

- Gmail
- Google Sheets
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software)

## Related Categories

- [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software)
- [Email Tracking Software](https://www.softwareadvice.co.uk/directory/4728/email-tracking/software)
- [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software)

## Alternatives

1. [Gmail](https://www.softwareadvice.co.uk/software/171529/gmail) — 4.8/5 (13411 reviews)
2. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3446 reviews)
3. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17604 reviews)
4. [MailerLite](https://www.softwareadvice.co.uk/software/100595/mailerlite) — 4.7/5 (2259 reviews)
5. [Success.ai](https://www.softwareadvice.co.uk/software/426397/success-ai) — 4.8/5 (417 reviews)

## Reviews

### "Seamless, thorough Mass Mailing from the comfort of your GMail window" — 5.0/5

> **Nicholas** | *1 August 2025* | Entertainment | Recommendation rating: 10.0/10
> 
> **Pros**: Easy integration with Gmail&#10;Good tech support options&#10;Thorough documentation \&amp; use cases&#10;Expandability and customizable to our needs&#10;Secure using the Gmail interface
> 
> **Cons**: This is not so much about GMass as it is about Google: You are limited to GMail's daily sending limits (500 for individual accounts; 2,000 for workspace). GMass gives you some ideas for working around this, but it's best to consider staying within the posted limits.&#10;&#10;It does not include pre-built email templates or an "email builder" like you would see in a marketing tool like SquareSpace. You are limited to what you can compose in GMail, or by building an email with HTML and importing the raw HTML in yourself. (Embedding images are another issue.) There are workarounds to both raw HTML emails and embedding images, though, and the GMass team has a thorough article about the methods you can use.
> 
> Makes sending mass emails for small businesses, startups, and organizations a breeze, from the comfort of your GMail browser window. Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of the cost of a commercial mass-mail tool like Mailchimp. It is easy to integrate with Google Sheets, and easy to implement through the GMail extension and add-on. Maintaining an address list in Google Sheets was crucial for our organization. Online documentation is thorough, and the company provides multiple examples that should cover practically any use case that you are attempting to accomplish. Tech support is quick and efficient. After vetting many comparable services, we have come back to GMass again and again\!

-----

### "Smart Extension with efficinecy" — 5.0/5

> **Dr. Manohar** | *13 July 2025* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Nice extension with seamless and smooth work flow without much efforts. good for companying work of conferences.
> 
> **Cons**: Real time tracking is not up to the mark, even if you press the sent emails of yours it will shown in openings.
> 
> it is good extension compared to other extension in the market, features like multisend is the best.

-----

### "Handy tool" — 4.0/5

> **Verified Reviewer** | *13 December 2019* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Easily personalize a large list of  emails. Keeps track of opens and allows for a more robust campaign.  I haven't done it yet,  but like the idea of follow up emails for those who open and don't open the email.
> 
> **Cons**: Unless you utilize an alternative platform. it will only send a limited number of emails daily thru gmail. Could shut down your gmail for a time.&#10;Recommend using a dedicated email address for campaigns only. Your sent box gets filled as the list sends making it harder to find other sent items.&#10;Good info provided to fix most issues and email responses are effective from support team
> 
> Using for monthly emails to invite and thank those who attend a network meeting.&#10;Allows the emails to appear personalized.  Many respond back.&#10;Plan to use the program for more campaigns in the coming months.

-----

### "Easy Campaign Management fior GMail" — 3.0/5

> **Allen** | *28 March 2024* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: It's a low cost way to send effective and efficient campiangs from inside GMail without all the cutting/pasting
> 
> **Cons**: it's complicated to startup and use, but it has alot of documentation and videos available to help

-----

### "User friendly & so much Data\!" — 5.0/5

> **Marieke** | *9 February 2026* | Nonprofit Organization Management | Recommendation rating: 9.0/10
> 
> **Pros**: So much more personalized and customization available, the personal touch with these emails makes all the difference.
> 
> **Cons**: So far so good\! I am continuing to see tracking information in real time. The data and real time tracking is so valuable.
> 
> GREAT\! This is perfect for my needs at a small nonprofit where donor stewardship is paramount. This tracks engagement and identifies areas where we can improve.

-----

Page: 1 / 57\
Next: [Next page](https://www.softwareadvice.co.uk/software/362051/gmass?page=2)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/362051/gmass)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/362051/gmass> |
| en | <https://www.softwareadvice.com/email-marketing/gmass-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/362051/gmass> |
| en-GB | <https://www.softwareadvice.co.uk/software/362051/gmass> |
| en-IE | <https://www.softwareadvice.ie/software/362051/gmass> |
| en-NZ | <https://www.softwareadvice.co.nz/software/362051/gmass> |
| fr | <https://www.softwareadvice.fr/software/362051/gmass> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Software Advice helps businesses in the UK find the best software with confidence. Compare software options and learn more from our research and user reviews.","email":"info@softwareadvice.co.uk","url":"https://www.softwareadvice.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.co.uk/#organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"GMass","description":"GMass is a cloud-based software that provides businesses with tools to create, manage and track the effectiveness of email campaigns on a centralized platform. It offers a suite of features including customizable templates, real-time tracking and insights, and integrations with popular CRM and productivity platforms.\n\nGMass allows organizations to schedule, reschedule, or cancel email campaigns. The solution enables users to build, send and track emails, as well as measure and optimize email campaigns based on a variety of parameters including open rates, click-through rates and more. Other features of GMass include email personalization, email automation, and advanced list segmentation. \n\nGMass offers an integration with Google Sheets, which enables users to send emails and sync data from a spreadsheet.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/33742978-bd97-489e-bfe6-c427a790a81f.png","url":"https://www.softwareadvice.co.uk/software/362051/gmass","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/362051/gmass#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1382,"ratingValue":4.8},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/4276/personalization/software","@type":"ListItem"},{"name":"GMass","position":3,"item":"/software/362051/gmass","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/software/362051/gmass#breadcrumblist"}]}
</script>
