--- description: Review of GMass Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: GMass | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [GMass](/software/362051/gmass) # GMass Canonical: https://www.softwareadvice.co.uk/software/362051/gmass Page: 1 / 58\ Next: [Next page](https://www.softwareadvice.co.uk/software/362051/gmass?page=2) > GMass is a cloud-based software that provides businesses with tools to create, manage and track the effectiveness of email campaigns on a centralized platform. It offers a suite of features including customizable templates, real-time tracking and insights, and integrations with popular CRM and productivity platforms. GMass allows organizations to schedule, reschedule, or cancel email campaigns. The solution enables users to build, send and track emails, as well as measure and optimize email campaigns based on a variety of parameters including open rates, click-through rates and more. Other features of GMass include email personalization, email automation, and advanced list segmentation. GMass offers an integration with Google Sheets, which enables users to send emails and sync data from a spreadsheet. > > Verdict: Rated **4.8/5** by 1423 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1423 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: GMass - **Location**: Mequon, US ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: GMass is offered across two pricing plans, outlined below. Individual: Minimal: $8.95 per month and $89 per year Standard: $12.95 per month and $129 per year Premium: $19.95 per month and $199 per year Team: Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Audience Targeting - Autoresponders - Behaviour Tracking - Behavioural Targeting - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Campaign Segmentation - Click Tracking - Content Analytics - Contextual Targeting - Customer Segmentation - Customizable Fields - Data Import/Export ## Integrations (3 total) - Gmail - Google Sheets - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.co.uk/directory/4276/personalization/software) - [Email Tracking Software](https://www.softwareadvice.co.uk/directory/4728/email-tracking/software) - [Email Marketing Software](https://www.softwareadvice.co.uk/directory/4697/email-marketing/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.co.uk/software/171529/gmail) — 4.8/5 (13564 reviews) 2. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.softwareadvice.co.uk/software/100595/mailerlite) — 4.7/5 (2324 reviews) 4. [Success.ai](https://www.softwareadvice.co.uk/software/426397/success-ai) — 4.8/5 (418 reviews) 5. [Constant Contact](https://www.softwareadvice.co.uk/software/397812/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Gmass: My favorite Gmail Mail Merge Tool" — 5.0/5 > **Matt** | *28 May 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I’ve tested dozens of email platforms…but GMass is the one I keep coming back to. Here’s why: Daily Consistency I use GMass to send 10–20 outreach emails per day. It’s a daily habit that keeps networking warm and partnerships flowing. Instead of mass blasts that feel cold, this approach helps build actual relationships. Affiliate Program Power When we run large-scale affiliate launches, we use GMass to communicate with thousands of partners. We can personalize updates, send reminders, and deliver swipe copy…all without switching tools or compromising quality. Personalized at Scale Merge fields from Google Sheets allow us to reference names, URLs, stats, or past interactions. So even a 2,000-person campaign feels like it was written individually. The recipient doesn’t feel like a number. Batch Sending + Scheduling GMass lets you space out your email delivery. That means better inbox placement and lower chances of hitting Gmail’s spam filters. It also spreads out responses so you’re not flooded all at once. Powerful Reporting The built-in analytics tell us who opened, who clicked, who replied, who bounced, and who unsubscribed. It’s actionable, fast, and doesn’t require extra integrations. Google Sheets Integration This is a game changer. Link your Sheet once, and GMass reads all the data dynamically. Want to update a name or tweak a message mid-campaign? Just edit the Sheet. No re-importing needed. Email Verification GMass verifies email addresses before you send…so you’re not wasting credits on dead leads or harming your sender reputation. It’s one of the unsung features that saves tons of time and money. In short? GMass saves us thousands of hours and thousands of dollars. We’ve never been flagged or shut down by Gmail…and that’s saying something in today’s deliverability climate. > > **Cons**: There’s a learning curve The interface is simple, but it does take a few days to fully grasp how to use Sheets, merge tags, and campaign scheduling. Thankfully, the GMass blog and help docs are solid. Once you’re in the flow, it’s second nature. It’s not the cheapest option At $25/month, GMass might seem expensive compared to some email tools. But considering the features, flexibility, and Gmail-native experience, it more than pays for itself. Especially when you factor in saved time and increased deliverability. Test your emails first Always add yourself to the Sheet and run a real test. Occasionally, merge fields don’t populate as expected…not often, but often enough that you’ll be glad you checked. It’s a quick fix that avoids awkward sends. These are minor trade-offs considering how powerful GMass is…but they’re worth knowing before you dive in. > > I’ve personally used GMass for years. We’ve run affiliate launches with thousands of partners and done daily personal outreach, all inside Gmail, thanks to this incredible Chrome extension. ----- ### "Seamless, thorough Mass Mailing from the comfort of your GMail window" — 5.0/5 > **Nicholas** | *1 August 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Easy integration with Gmail Good tech support options Thorough documentation \& use cases Expandability and customizable to our needs Secure using the Gmail interface > > **Cons**: This is not so much about GMass as it is about Google: You are limited to GMail's daily sending limits (500 for individual accounts; 2,000 for workspace). GMass gives you some ideas for working around this, but it's best to consider staying within the posted limits. It does not include pre-built email templates or an "email builder" like you would see in a marketing tool like SquareSpace. You are limited to what you can compose in GMail, or by building an email with HTML and importing the raw HTML in yourself. (Embedding images are another issue.) There are workarounds to both raw HTML emails and embedding images, though, and the GMass team has a thorough article about the methods you can use. > > Makes sending mass emails for small businesses, startups, and organizations a breeze, from the comfort of your GMail browser window. Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of the cost of a commercial mass-mail tool like Mailchimp. It is easy to integrate with Google Sheets, and easy to implement through the GMail extension and add-on. Maintaining an address list in Google Sheets was crucial for our organization. Online documentation is thorough, and the company provides multiple examples that should cover practically any use case that you are attempting to accomplish. Tech support is quick and efficient. After vetting many comparable services, we have come back to GMass again and again\! ----- ### "Handy tool" — 4.0/5 > **Verified Reviewer** | *13 December 2019* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Easily personalize a large list of emails. Keeps track of opens and allows for a more robust campaign. I haven't done it yet, but like the idea of follow up emails for those who open and don't open the email. > > **Cons**: Unless you utilize an alternative platform. it will only send a limited number of emails daily thru gmail. Could shut down your gmail for a time. Recommend using a dedicated email address for campaigns only. Your sent box gets filled as the list sends making it harder to find other sent items. Good info provided to fix most issues and email responses are effective from support team > > Using for monthly emails to invite and thank those who attend a network meeting. Allows the emails to appear personalized. Many respond back. Plan to use the program for more campaigns in the coming months. ----- ### "Amazing value for money" — 5.0/5 > **Anupam** | *30 July 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Value for Money. I am satisfied with the features and easy setup and that there is no email limit restrictions. > > **Cons**: Nothing in particular. > > Excellent. ----- ### "Efficient email outreach without leaving Gmail" — 5.0/5 > **Sailash** | *5 May 2026* | Wholesale | Recommendation rating: 10.0/10 > > **Pros**: Native Gmail integration (no separate platform needed) Strong personalization using Google Sheets Automated follow-ups and sequences Easy reply management inside Gmail > > **Cons**: UI can feel slightly dated compared to newer tools. Setup for advanced campaigns takes some time, especially when configuring sequences and conditions. Reporting is useful but could be more intuitive at first glance. > > GMass makes it easy to send personalized bulk emails directly from Gmail. I’ve used it for outreach campaigns, and the Google Sheets integration is a big plus. The automation (follow-ups, scheduling, tracking) works well and helps save time. There is a slight learning curve, especially for more advanced features, but once set up, it’s very effective. I’d recommend it to small businesses, consultants, or anyone doing regular email outreach. ----- Page: 1 / 58\ Next: [Next page](https://www.softwareadvice.co.uk/software/362051/gmass?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/362051/gmass) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data