--- description: Review of Postmark Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Postmark | Reviews, Pricing & Demos - SoftwareAdvice GB --- Breadcrumb: [Home](/) > [Email Management Software](/directory/3433/email-tracking/software) > [Postmark](/software/358906/postmark) # Postmark Canonical: https://www.softwareadvice.co.uk/software/358906/postmark Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.uk/software/358906/postmark?page=2) > Postmark is an email management solution that helps businesses handle, track and streamline the delivery of emails on a centralized platform. Professionals can use the dashboard to generate administrative reports and track the total number of sent, opened, or bounced emails via actionable analytics. Postmark comes with an activity feed, which allows organizations to filter inbound/outbound emails based on tags, delivery events or dates. Managers can track open click rates, create transactional emails and utilize the search functionality to retrieve specific information from the database. Additionally, it lets users configure access permissions and receive automated notifications about invoice bounces. Postmark provides businesses with predefined templates for password resets, trial expirations, welcome emails, receipts, invoices, user invitations and comment notifications. Pricing is available on monthly subscriptions and support is extended via documentation and other online measures. > > Verdict: Rated **4.7/5** by 35 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 35 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$10.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Autoresponders - Click Tracking - Customisable Templates - Data Recovery - Dynamic Content - Email Distribution - Email Management - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Event Triggered Actions - Message Personalisation - Queue Management - Real-Time Analytics - Real-Time Reporting - Reporting/Analytics - Response Management - Routing ## Integrations (3 total) - Mailcoach - WordPress - Zapier ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [Email Management Software](https://www.softwareadvice.co.uk/directory/3433/email-tracking/software) ## Related Categories - [Email Management Software](https://www.softwareadvice.co.uk/directory/3433/email-tracking/software) - [Transactional Email Software](https://www.softwareadvice.co.uk/directory/4325/transactional-email/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.co.uk/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [SendGrid](https://www.softwareadvice.co.uk/software/390066/sendgrid) — 4.2/5 (752 reviews) 3. [Mailchimp](https://www.softwareadvice.co.uk/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [Mailgun](https://www.softwareadvice.co.uk/software/419700/mailgun) — 4.3/5 (197 reviews) 5. [Constant Contact](https://www.softwareadvice.co.uk/software/397812/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "Send transactional emails easily" — 5.0/5 > **Ivan** | *18 January 2018* | Recommendation rating: 10.0/10 > > **Pros**: Postmark is a great tool to send transactional emails like reservation notifications, username reset links, point notifications. They are constantly evolving and making the production stronger by adding useful features > > **Cons**: Some of the features come in half baked. For example, they built click tracking, but does not appear to have individual link tracking. So if your emails have 4 links in there (unsubscribe, view profile, receipt, etc) it won't tell you which one they clicked on. Perhaps that's a tool we need to program separately. > > An efficient tool to send emails that offers ways to look up when emails are sent, if they are opened, how and where they are opened (device type, city, etc). Customers tell us they didn't receive a confirmation and we can see that they did, when and where. ----- ### "The best option to send transactional emails" — 5.0/5 > **Verified Reviewer** | *2 June 2022* | Retail | Recommendation rating: 10.0/10 > > **Pros**: -Very easy to use and integrate. -Great price. > > **Cons**: Less direct integration with other services > > We are very happy using this tool. It's the perfect one for sending transactional emails. ----- ### "Gets the job done" — 3.0/5 > **Ebona** | *8 June 2018* | Recommendation rating: 8.0/10 > > **Pros**: 1: The ability to see overall data, or to refine down to just one email 2: The ability to create customized tags to filter through your thousands of emails 3: The ability to open and download a sent email into a zipfile. > > **Cons**: 1: If an email hard bounces it will deactivate all other emails being sent to this address, and there is no easy way to receive alerts on that. 2: The system bases the sending of emails not in the time zone the user received it. ----- ### "Postmark is a great, straightforward service with phenomenal support" — 5.0/5 > **Verified Reviewer** | *26 April 2018* | Recommendation rating: 10.0/10 > > **Pros**: We've been using Postmark for years for our transactional email, and we've always found it to be reliable, well built, and a great API to interact with. Our interactions with their customer support have also been great you can tell they're a small, well-run business focusing on doing what they do very well. The pricing is great, as well. > > **Cons**: I'm really reaching to try to come up with anything negative to say here; Postmark is focused on doing a few things, and doing them quite well. We'd love a few very specific features that don't exist yet, but beyond that, I can't think of anything to complain about. > > Postmark lets us reliably send transactional email with little fuss, and works well every time. ----- ### "Great developer-oriented service for all your transactional emails needs" — 5.0/5 > **Verified Reviewer** | *9 April 2018* > > **Pros**: I love the developer-centric route that this service takes, it's so easy for anyone with dev skills to set up Postmark and have it running in little to no time. Their dashboard is one of the best I've used, providing a comprehensive and clear snapshot of the state of your emails. They put great thought and a lot of effort into making sure that your emails get delivered successfully. > > **Cons**: If this is the first time for you setting up a transactional email service, it might take some time to get acquainted with some of the underlying concepts that Postmark uses (e.g. servers or sender signatures) but thy shouldn't discourage you from using it, you will be rewarded with a great and reliable service\! ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.co.uk/software/358906/postmark?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.co.uk/software/358906/postmark) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data